Michaela Siskova Email & Phone Number

Seduo.cz/Seduo.sk. We are the biggest Czech-Slovak online educational portal full of video courses from the top lecturers.

The vision of Direct People is to bring relevant products to the market, my personal to improve customer experience through innovative services and products. 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Research, prototype and design of meaningful products and services for clients across industries (banking, FMCG, healthcare, automotive, music, IT-finance), working on 7 projects, building on 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴/𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 and 𝗮 𝗹𝗲𝗮𝗻… Show more The vision of Direct People is to bring relevant products to the market, my personal to improve customer experience through innovative services and products. 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Research, prototype and design of meaningful products and services for clients across industries (banking, FMCG, healthcare, automotive, music, IT-finance), working on 7 projects, building on 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴/𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 and 𝗮 𝗹𝗲𝗮𝗻 𝘀𝘁𝗮𝗿𝘁-𝘂𝗽 methodologies, 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁- Leading an initiative “Healthcare Platform”, building a community of 60 healthcare professionals, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 of 2 people, event management- 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 20 workshop and training days focusing on Human-Centered Design and Lean (certified by Ash Maurya), delivered personally and online - 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴/𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 of junior colleagues Show less

Prague, Czech Republic

𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Selection of the relevant messages for the countries in different stages- Management of the implementation of TV airing in 3 countries, incl. global TVC adaptation, a media agency selection and airing planning, OOH planning in 1 country, incl. a creative adaptation and locations planning, adaptation and management of digital communication in 3 countries- Implementation of ON-Trade Activities, incl. facelift of 3 pubs i 2 countries and… Show more 𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:- Selection of the relevant messages for the countries in different stages- Management of the implementation of TV airing in 3 countries, incl. global TVC adaptation, a media agency selection and airing planning, OOH planning in 1 country, incl. a creative adaptation and locations planning, adaptation and management of digital communication in 3 countries- Implementation of ON-Trade Activities, incl. facelift of 3 pubs i 2 countries and production of POSMs- Support of OFF-Trade, development of a new product and POSMs Show less

Czech Republic

I earned the opportunity to manage the implementation of the brand relaunch, which goal was to make a declining brand to be a star back again𝗧𝗵𝗲 𝗿𝗲𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: product innovation, packaging development, a new TA definition, brand repositioning, a new creative platform development, a new TVC, ATL and BTL communication, a new creative agency selection, media planning, intensive cross-functional cooperation with shopper and trade marketing, sales and innovation… Show more I earned the opportunity to manage the implementation of the brand relaunch, which goal was to make a declining brand to be a star back again𝗧𝗵𝗲 𝗿𝗲𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: product innovation, packaging development, a new TA definition, brand repositioning, a new creative platform development, a new TVC, ATL and BTL communication, a new creative agency selection, media planning, intensive cross-functional cooperation with shopper and trade marketing, sales and innovation departments.𝗥𝗲𝘀𝘂𝗹𝘁𝘀:- The volume growth +43,6% year-on-year (2017) Show less

Czech Republic

Working for one of the priority brand of Plzensky Prazdroj gave me an opportunity to learn and I gradually gained bigger responsibility.𝗠𝘆 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:Leading brand digital campaigns, organizing events for 25 000 visitors, incl. a feared change of a BTL agency and crisis management, product development and launch, including digital and in-store communication, a member of cross-functional team for COOP and building community marketing.

Czech Republic

Germany

Czech Republic

Leading a HR department of a committee of 80 people, leading a team of 4.Management of a 3days conference, facilitation at a 4days leadership conference, being a trainer at the Train the Trainers.

Master, Cems Mim, International Management

Cems Mim, International Management

Bachelor, International Trade