Michelle Wade Gaicd Email & Phone Number

Brisbane, Qld, Au

Lilyfield, Nsw, Au

National Marketing Manager for Stride with responsibility for brand, marketing, fundraising and internal communications. Established in 1907, Stride is Australia’s longest serving mental health charity. Stride supports people of all ages with their emotional wellbeing and mental health. Our expertise is in prevention, intervention and residential services to support independent living. Our services are located throughout Queensland, New South Wales, Victoria, Tasmania and the ACT. Services include Medicare Mental Health Centres, Safe Spaces, Residential, NDIS and headspace.

Brisbane, Queensland, Au

Board Member and Chair, Audit and Risk Committee.

Brisbane, Qld, Au

As co-owner of an online luxury chocolate gifting business, I've leveraged my commercial acumen and gained further experience in eCommerce, digital marketing, campaign creative, events, business development, partnerships/collaborations and business management.

Brisbane, Queensland, Au

I provide strategic brand, marketing and stakeholder engagement expertise to purpose-driven organisations. Projects include:* Developing and implementing marketing strategy and campaigns for SaaS tools, telehealth and virtual health consultation for counselling services* Developing multi-channel communication and stakeholder engagement plans* Developed and implemented SEM, paid social and email marketing campaigns* Identifying and implementing CRM and Email Marketing tools for more effective customer communication and management* Worked with the Queensland Walks team to deliver the Walk at Work Week social campaign 2019 and Walk Week 2020 and develop a new website.* Providing interim management expertise to cover short term gaps.

Brisbane, Qld, Au

Haymarket, New South Wales, Au

Upon relocating to Brisbane I undertook a variety of projects including:- Led the co-design and launch of a new Employee Value Proposition for the company- Developed service value propositions to enhance messaging for health professionals and consumers- Managed customer satisfaction research with key stakeholders- Managed a cross functional team working on service strategy and funding renewal activities- Delivered advice in relation to marketing, brand and external/internal communications- Mentored team members.

Haymarket, New South Wales, Au

Healthdirect Australia is a national, government owned organisation that designs and manages telehealth and digital health and human services.Key responsibilities:- Led the Marketing, Communications and Stakeholder Engagement division- Developed B2B and B2C integrated marketing campaigns across social media, pre-roll video, radio, TVCs, SEO, SEM, outdoor, PR and stakeholder engagement. - Stakeholder engagement and business case development to achieve new business and funding- Led the business case development, service enhancements and marketing of the expansion of the Pregnancy, Birth and Baby (helpline, video call, website) service.- Collaborated with a wide group of stakeholders to develop the brand and communications strategy for My Aged Care and Carer Gateway- Led market research to obtain consumer insights for service and campaign development- Established account management processes and introduced use of CRM tools- Executive member and sponsor for projects to operational efficiencies- Strategic planning and budget management.

Haymarket, New South Wales, Au

Key responsibilities- Management of the marketing team and the divisional budget for campaigns- Develop and implement integrated marketing campaigns for B2C and B2B audiences- Business planning and budget management- Stakeholder engagement with government and industry stakeholders- Corporate and Crisis communications - Led the development of the My Aged Care brand and communications strategy, working closely with key stakeholders in government and the sector to achieve Ministerial approval in a six month timeframe- Social Media Strategy- Developed targeted health service promotions to under-represented groups including Aboriginal and Torres Strait Islander and people in regional and remote communities to increase awareness of services.

Executive team member with responsibility for corporate communications and leading the marketing, membership and fundraising functions.

Sydney, Nsw, Au

Worked for Arthur Anderson and Harrison Willis in London.

Clinical Governance For Boards

Advanced Not-For-Profit Governance For Directors

Company Directors Course, Governance, Strategy, Risk Management

Digital Marketing Certificate, Digital Communication And Media/Multimedia

Masters, Commerce, Marketing And Industrial Relations And Human Resource Management

Bachelor, Commerce