Michelle Wallace Email & Phone Number

Project and production management, brand strategy, positioning, name and messaging development; digital and social strategy, audit, production and analysis.

Greater Los Angeles Area

Launched political entertainment festival Politicon, guiding development of broadcast, web, programmatic digital advertising, print and street marketing campaigns for event and talent highlights. Helped build diverse team and manage resources and assets for Lexus global communications analysis, toward development of 10-book brand guidelines set. Worked as social/digital analyst for: Nike’s #makeitcount and event launch, The California Endowment, and Family Express. Developed brand architecture, position and naming for new gourmet B2B olive oil Modoliva, with signature brand and parent company. Led Training Camp brand perception and competitive audit including interviews with executives, customers and industry leaders; developing new brand position, naming and marketing opportunities. Worked as operations consultant for Creative Intelligence to increase profitability through development of financial tracking tools, account executive practices, contract language, internal communication practices and updated production process.

Santa Monica, Ca

Managed financial reporting and resource allocation for 16-person graphic design team. Worked on firm-wide leadership team to develop custom financial and resource tracking tools for 2,300-person company with 30+ offices worldwide. Led the development of Motorola’s M-Lab “edutainment” venue for kids, handling executive management, design direction, and production oversight of environmental and collateral design elements, animation and game design, technology, and construction from concept through to project grand opening. Worked with MGM MIRAGE on brand launch and sales campaign development for CityCenter grand opening in Las Vegas, leading team through design, content development, and production of multi-facetted, high-end campaign. Worked to developed brand and naming architecture for Remington Luxury Resort Hotels including competitive audit, naming rationale and resort positioning, as well as management of each project location from naming through to identity design and delivery.

Led Champion International Paper account through merger with International Paper and brand positioning for new company. Participated in brand and product naming and consolidation of product offerings, and helped concept and manage creation of communications for accelerated brand launch. Produced printing, packaging, promotional, and environmental jobs. Allocated client budgets across annual marketing plans. Worked strategically to develop production and marketing ideas. Managed projects from kick off to final delivery. Responsible for purchasing, negotiating, scheduling, supervising, and balancing budgets for projects. Wrote product and production reviews and led educational conference calls to client’s sales force for paper company promotions.