Michelle West Email and Phone Number
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I am a senior marketing and communications leader with over two decades of progressive experience in diverse industries. Boasting solid experience in both B2B and non-profit sectors, revitalizing brands, elevating membership growth, and increasing student enrollments. Recently, my role has expanded to encompass association operations, where I now lead the membership engagement department.As a versatile communicator, I have spearheaded comprehensive multi-channel campaigns, crafting compelling brand stories that resonate with both B2B and B2C audiences. My expertise lies in implementing transformative technologies that enhance marketing automation, elevating the customer/member experience.As a hands-on leader, I enjoy guiding teams toward shared goals, fostering a collaborative environment, and witnessing individuals flourish under supportive mentorship. I believe that true leadership is not just about achieving objectives but inspiring and empowering others to reach their fullest potential. Beyond my professional achievements, I have volunteered and support international environmental projects, reflecting my personal commitment to making a positive impact on the world.Skills:Leadership | Mentoring | Partnership Development | Strategic Planning | Thought Leadership Content | Digital Marketing | Email Marketing | Content Marketing | Brand Development | Defining & Reporting KPIs | Budget Development | Strategic Communications | Media Relations | Competitive Intelligence | Project Management | Market Planning | Market Research | Lead Generation & Nurturing | Events & Program Development
Association Of Consulting Engineering Companies - Ontario (Acec-Ontario)
View- Website:
- acecontario.ca
- Employees:
- 21
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Sr. Director, Membership, Marketing And CommunicationsAssociation Of Consulting Engineering Companies - Ontario (Acec-Ontario)St. Catharines, On, Ca
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Director, Membership, Marketing And Communications | Strategic Communications | Member EngagementAssociation Of Consulting Engineering Companies - Ontario (Acec-Ontario) Jul 2023 - PresentMississauga, Ontario, CanadaLeads a dynamic team overseeing marketing, communications, and membership engagement. Accountable for both dues and non-dues revenue streams, events, membership engagement initiatives, and educational programs. Passionate about continuously enhancing the member and prospective member journeys.Skills: Strategic communications, social media, email marketing, event management, corporate communications, digital experience, media relations, content marketing, team development.
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Director, Marketing And Communications | Elevated Events | Brand DevelopmentAssociation Of Consulting Engineering Companies - Ontario (Acec-Ontario) 2020 - Jul 2023Toronto, Ontario, CanadaDrove the successful launch of a new brand and spearheaded a revamped digital experience, enhancing membership satisfaction. Transformed communication channels, achieving a remarkable 660% year-over-year increase in email engagement and a 90% growth in social media following over a two-year period. Transitioned the Ministry of Transportation of Ontario's adult continuing education program to a digital platform, leading to a notable 30%+ surge in registrations in 2023. Launched a new online Learning Management System (LMS) featuring courses designed to help professional engineers meet regulatory requirements, creating an additional non-dues revenue stream.
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National Director, Communications And Marketing | Media Relations | Content Marketing DevelopmentFamily Enterprise Xchange 2018 - 2019Oakville, Ontario, CanadaStrategized and elevated brand awareness within the family enterprise community and stakeholders across Canada. Managed a $400K budget, overseeing marketing and communication strategies for FEX/FEA brands through digital and traditional channels. Led a team and directed agencies. Enhanced member engagement with creative digital content, achieving an 800% increase in email engagement rates (click-through rates from 3% to 25%). Presided over a national research project with the Conference Board of Canada, executing a successful national public relations campaign.Skills: Email marketing, content marketing development, member engagement, media relations, market research, project management, brand awareness. -
Director, Marketing And Communications | Go-To-Market Strategy | Brand DevelopmentQuaenet Inc. 2017 - 2018Oakville, OntarioChampioned strategic direction and executed daily tactics for nationwide marketing, internal/external communication, and employee engagement across three distinct organizations. Authored and implemented Go-to-Market strategy, revitalized QuaeNet brand with updated visual assets, website, and collateral. Managed IoT product suppliers as part of partner marketing program for QuaNet brand. Crafted impactful marketing and communication strategies, yielding a 30% YoY increase in website traffic and a surge in sales qualified leads.Skills: Brand development, product marketing, customer experience, corporate communications. -
Assistant Director, Marketing | Lead Generation | Consumer Marketing CampaignsOntario Real Estate Association 2012 - 2017Toronto, Canada AreaManaged a $2M+ budget, leading a team of four and collaborating with agencies. Orchestrated key initiatives focused on student registrations, education program upselling, REALTOR® consumer awareness, government relations advocacy, and non-dues revenue generation.Amplified the impact of real estate education through events, digital marketing, and email marketing efforts, generating annual revenues exceeding $40 million and achieving an all-time high of 77,000+ enrollments. Elevated the membership base from 45K to over 70K.Successfully lobbied against the introduction of a second land transfer tax through a strategic call-to-action campaign. Achieved this outcome through strategic communications, traditional and digital marketing efforts, in addition to government relations initiatives, earning two accolades.Directed a prominent consumer awareness campaign to promote REALTOR® involvement in real estate transactions. Increased REALTORS® Care Foundation revenues by 20% YoY for three consecutive years through non-dues revenue initiatives, including affinity programs with TD Insurance, MBNA, and Rogers. -
Manager, Marketing ServicesOntario Real Estate Association 2011 - 2012Toronto, Canada Area
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Senior Marketing SpecialistXpi Disclosurenet 2010 - 2011Prepared demand generation programs that directly impacted the P&L by identifying and developing B2B sales support materials to nurture the pre-sales cycle. Ran media relations initiatives, resulting in earned and paid media interviews.
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National Brand Marketing SpecialistKonica Minolta Business Solutions 2007 - 2010Defined brand marketing and communication programs in collaboration with US counterparts and global headquarters for dealer and direct channels. Liaised with agencies such as Gartner and IDC for marketing research and competitive intelligence. Earned international recognition, chosen as the Global Internal Communications Liaison for KM Holdings upon recommendation from USA leadership team. -
Marketing SpecialistHostopia 2004 - 2006 -
Marketing And Training AssistantWainbee Ltd 2002 - 2004
Michelle West Skills
Michelle West Education Details
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Business Administration - Marketing -
Certificate - Strategic Communications
Frequently Asked Questions about Michelle West
What company does Michelle West work for?
Michelle West works for Association Of Consulting Engineering Companies - Ontario (Acec-Ontario)
What is Michelle West's role at the current company?
Michelle West's current role is Sr. Director, Membership, Marketing and Communications.
What is Michelle West's email address?
Michelle West's email address is mi****@****ahoo.ca
What is Michelle West's direct phone number?
Michelle West's direct phone number is (416) 445*****
What schools did Michelle West attend?
Michelle West attended Sheridan College, University Of Toronto.
What skills is Michelle West known for?
Michelle West has skills like Marketing, Social Media, Direct Marketing, Budgets, Advertising, Concept Development, Competitive Intelligence, Project Management, Leadership, Market Planning, Public Relations, Email Marketing.
Who are Michelle West's colleagues?
Michelle West's colleagues are Ahmad Aidy, Sam Green, Mesfin Begashaw, Julianna Ventrone, Doug Derabbie, Valeriia Makarenko, Joshua Pace.
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Michelle West
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