Michelle West Email & Phone Number

St. Catharines, ON, CA

Mississauga, Ontario, Canada

Leads a dynamic team overseeing marketing, communications, and membership engagement. Accountable for both dues and non-dues revenue streams, events, membership engagement initiatives, and educational programs. Passionate about continuously enhancing the member and prospective member journeys.Skills: Strategic communications, social media, email marketing.

Toronto, Ontario, Canada

Drove the successful launch of a new brand and spearheaded a revamped digital experience, enhancing membership satisfaction. Transformed communication channels, achieving a remarkable 660% year-over-year increase in email engagement and a 90% growth in social media following over a two-year period. Transitioned the Ministry of Transportation of Ontario's.

Oakville, Ontario, Canada

Strategized and elevated brand awareness within the family enterprise community and stakeholders across Canada. Managed a $400K budget, overseeing marketing and communication strategies for FEX/FEA brands through digital and traditional channels. Led a team and directed agencies. Enhanced member engagement with creative digital content, achieving an 800%.

Oakville, Ontario

Championed strategic direction and executed daily tactics for nationwide marketing, internal/external communication, and employee engagement across three distinct organizations. Authored and implemented Go-to-Market strategy, revitalized QuaeNet brand with updated visual assets, website, and collateral. Managed IoT product suppliers as part of partner.

Toronto, Canada Area

Managed a $2M+ budget, leading a team of four and collaborating with agencies. Orchestrated key initiatives focused on student registrations, education program upselling, REALTOR® consumer awareness, government relations advocacy, and non-dues revenue generation.Amplified the impact of real estate education through events, digital marketing, and email.

Toronto, Canada Area

Prepared demand generation programs that directly impacted the P&L by identifying and developing B2B sales support materials to nurture the pre-sales cycle. Ran media relations initiatives, resulting in earned and paid media interviews.

Defined brand marketing and communication programs in collaboration with US counterparts and global headquarters for dealer and direct channels. Liaised with agencies such as Gartner and IDC for marketing research and competitive intelligence. Earned international recognition, chosen as the Global Internal Communications Liaison for KM Holdings upon.

Diploma - 3 Year, Business Administration - Marketing

Certificate - Strategic Communications