Michelle Ye Email & Phone Number

Are your product launches struggling to gain traction? Need to drive growth while maximizing ROI?Hi, I’m Michelle Ye—a Product Marketing & Brand Leader with a Bachelor of Commerce from Queen’s University’s Smith School of Business. With over 4 years of experience at Kraft Heinz, I specialize in helping brands solve growth challenges through data-driven, omni-channel, and account-based marketing strategies.💼 What I Deliver: • Revenue Growth & Customer Loyalty: Managed Canada’s #1 condiments portfolio, generating +10% year-over-year sales by building tailored programs for key accounts like Loblaw, Sobeys, and Walmart. • Successful Product Launches: Led high-impact launches like Heinz Pickle Ketchup, Tingly Teds, and Kraft Café Barista coffee, achieving over $2.5M in first-year revenue by targeting the right audiences and creating resonant brand experiences. • Cost Optimization & High ROI: Delivered $700K in cost savings while expanding reach by aligning in-store marketing collatoral with customer needs, increasing impact without overspending.With First Class Honours from Queen’s, I bring a strategic, insight-driven approach that transforms brand challenges into measurable growth. Skilled in cross-functional leadership, I create cohesive campaigns that drive results, build loyalty, and enhance brand impact.If you’re ready to elevate your brand’s growth and maximize ROI, let’s connect!

Listed skills include Social Media Marketing, Graphic Design, Html/Css, Public Speaking, and 2 others.