Are your product launches struggling to gain traction? Need to drive growth while maximizing ROI?Hi, I’m Michelle Ye—a Product Marketing & Brand Leader with a Bachelor of Commerce from Queen’s University’s Smith School of Business. With over 4 years of experience at Kraft Heinz, I specialize in helping brands solve growth challenges through data-driven, omni-channel, and account-based marketing strategies.💼 What I Deliver: • Revenue Growth & Customer Loyalty: Managed Canada’s #1 condiments portfolio, generating +10% year-over-year sales by building tailored programs for key accounts like Loblaw, Sobeys, and Walmart. • Successful Product Launches: Led high-impact launches like Heinz Pickle Ketchup, Tingly Teds, and Kraft Café Barista coffee, achieving over $2.5M in first-year revenue by targeting the right audiences and creating resonant brand experiences. • Cost Optimization & High ROI: Delivered $700K in cost savings while expanding reach by aligning in-store marketing collatoral with customer needs, increasing impact without overspending.With First Class Honours from Queen’s, I bring a strategic, insight-driven approach that transforms brand challenges into measurable growth. Skilled in cross-functional leadership, I create cohesive campaigns that drive results, build loyalty, and enhance brand impact.If you’re ready to elevate your brand’s growth and maximize ROI, let’s connect!