Mick Collins Email & Phone Number

Ann Arbor, Mi, Us

South San Francisco, California, Us

Lead global go-to-market for the BTP in HXM program and SAP SuccessFactors People Analytics and partner with the Qualtrics sales & marketing teams to support GTM for the Employee Engagement products. Core responsibilities include advising on product strategy, designing & executing sales plays, partnering with account executives around the world to determine product sales strategies for specific accounts, leading executive education workshops, formulating our commercial strategy, and serving as the primary point of contact for our analytics & planning partner ecosystem (in particular, PwC, Rizing, Deloitte, EY, and NSPRO). Supplemental responsibilities include maintaining direct relationships with 30+ customers, internal training (on analytics & planning strategy), writing white papers, public speaking, and working with my colleagues across the broader SAP organization to ensure we deliver the "One SAP" message.

South San Francisco, California, Us

Led a global acceleration team supporting the sales of Workforce Analytics and Workforce Planning products to enterprise customers; activities include partnering with Marketing to build brand awareness, creating campaigns, leading executive workshops, delivering keynote presentations, and managing partner programs.Grew bookings of Workforce Analytics & Planning from $2.6M in 2010 to $25M in 2015.

Brisbane, Au

With the acquisition by SuccessFactors, the division was renamed "Inform Business Impact".My role was to provide consulting services to six North American clients; specific activities included delivering client workshops on topics ranging from "Communicating Workforce Metrics" to "Designing a Human Capital Measurement Rollout Strategy", co-managing the 2010 Inform Workforce Analytics & Planning Conference, and writing and publishing press releases on Inform Business Impact events, products, and competitive strategy.I secured a 100% customer renewal rate from October 2009 to December 2010.

Washington, Dc, Us

Led Infohrm's North American marketing strategy, including advertising, publishing, speaking at external events, and facilitating industry partnerships, but expanded my role to also coordinate Infohrm's Asia-Pacific and European marketing efforts.I managed the rollout of a new marketing campaign to publicize Infohrm's partnership with HumanConcepts and ran Infohrm's 2009 Workforce Planning Summit (San Francisco).To promote Infohrm's subject matter expertise in workforce analytics and planning, I led multiple HR.com webcasts on topics ranging from "Workforce Analytics 101" to "Modeling the Financial Impact of Increased Promotions" and delivered presentations to audiences at Infohrm's North America and Asia-Pacific conferences, IHRIM, HR Professionals Association of Ontario, British Columbia HR Management Association, HR Houston, OHUG Collaborate, Oracle's National Conference, and the Wharton Council on Employee Relations.Infohrm was acquired by SuccessFactors in 2010. I was a member of the Infohrm leadership team which prepared for, and executed, post-sale communications. Under the leadership of Peter Howes and Brian Kelly, I had the opportunity to study many facets of running a small company and assess how we should compete against much larger competition. It was an "all in" organization that has provided me with numerous enduring relationships.

Washington, Dc, Us

Launched Infohrm North America's marketing function, supported by 1/2 FTE. Responsibilities included devising strategies for, and personally executing, Infohrm North America's marketing activities (including PR/AR, website design, SEO, online & print advertising, brochures, event sponsorships & management, competitor analysis, product marketing, case studies, research & articles, outbound campaigns, and sales support).Led the development of the Infohrm brand in North America, with a budget of $250,000, redesigned Infohrm's external website, and ran Infohrm's 2008 Workforce Planning Summit (Las Vegas) and North American Conference (Washington, DC).I was selected to join the Editorial Advisory Board for "HR Professional", a journal of the HR Professionals Association of Ontario.

Arlington, Va, Us

Joined CLC Metrics (a joint partnership between CEB and The Infohrm Group) where I owned client renewal and upsell revenue for 17 client companies (with a total contract value in excess of $1.5 million) and, in the process, secured a 90% client renewal rate. Partnered with senior HR executives at clients to lead strategic implementation of workforce metrics, reporting, and analysis, deliver full-day KPI selection and Analysis 101 workshops for HR leadership teams (at organizations such as Abbott Laboratories, Kellogg’s, Nortel, Thrivent Financial, and the World Bank), maintaining a speaker effectiveness score of 3.7/4.0. I volunteered to design, manage, and host a new program of client webcasts, averaging 52 attendees and a 3.35/4.0 evaluation score per call.I was promoted from Consultant to Senior Consultant in 2006. I loved the opportunity to truly partner with HR leaders and assume responsibility for supporting their change management strategy. Working with a small team of peers gave me an opportunity to experience a high degree of personal fulfillment in building a new business model.Following my tenure with CLC Metrics, I joined a new research program serving Heads of Marketing at middle market ($250M - $1B) firms where I conducted research, led sales calls, and designed web deliverables.

Arlington, Va, Us

After spending 1999-2002 as a Research Associate, Lead Research Associate, and Research Manager at the Corporate Leadership Council, I moved across to the Corporate Strategy Board/Research and Technology Executive Council and led two teams in delivering fast-cycle research to Fortune 1000 clients. I personally managed research studies for 30 “Tier 1” Corporate Strategy clients, conducting root-cause diagnoses of clients' strategy challenges and providing consultative advice through case studies and analysis of current business trends. I built strong relationships with Corporate Strategy executives at major companies (HJ Heinz, Microsoft, NIKE, Texas Instruments, etc.) and designed, managed, and wrote The Acquisition Integration Workbook, a comprehensive checklist of M&A decisions. Other responsibilities included supervising four research managers (providing day-to-day and long-term support and coaching), crafting budgets, creating strategic plans, leading new hire recruiting, and overseeing performance management for 20+ staff.Upon reflection, it was one of the most challenging, but rewarding, responsibilities I've had - surrounded by world-class strategic thinkers at CEB and having direct access to foremost business leaders. Every day presented a new idea or hypothesis.

Ma, Political Science

Exchange Year

Ba, Economics And Politics With North American Studies

A-Levels In Economics, Politics, Psychology, And General Studies

Education record