Mick Francke Andersen Email & Phone Number

Sabro, Dk

Silkeborg, Midtjylland, Danmark

As the Head of E-commerce at Jyske Finans, I lead a dynamic team in driving the strategic direction and growth of our online business. With a strong focus on delivering exceptional customer experiences, I oversee multiple key areas to ensure our digital presence remains innovative and impactful.🌐 E-commerce Strategy:Develop and execute comprehensive e-commerce strategies that align with the company's overall business goals. Drive initiatives to expand our online market presence, enhance customer engagement, and increase revenue streams through data-driven decision-making.📈 Marketing:Lead cross-functional efforts to create and execute integrated digital marketing campaigns that drive brand awareness and customer acquisition. Focusing on with optimizing content, SEO, SEM, E-mail and social media strategies to attract and retain a diverse customer base.🛍️ Digital Platforms:Oversee the management, enhancement, and optimization of our digital platforms, ensuring they provide seamless user experiences. Implement best practices for user interface (UI) and user experience (UX) design, maximizing conversion rates and customer satisfaction.💬 Customer Experience:Champion a customer-centric mindset throughout the organization by analyzing customer feedback, behavior, and preferences. Develop strategies to continuously enhance customer journey, personalization, and satisfaction across all digital touchpoints.📊 CRM:Utilize CRM systems to build and nurture customer relationships, leveraging data-driven insights to tailor communication and engagement strategies. Implement and optimize customer segmentation strategies to deliver targeted and relevant interactions.🚀 Leadership:Inspire and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and continuous improvement. Work closely with cross-functional teams, including IT, sales, and operations, to align e-commerce strategies with broader business objectives.

Silkeborg, Midtjylland, Danmark

In charge of all Lidl Danmarks online related marketing activities (both paid and organic) across serveral digital channels. Overall responsibilities:✓ Management - driving and motivating a high-performing team in a structured manner with effective coaching and performance development✓ Data insight - managing scope, development, and implementation of data-driven solutions in a B2C context ✓ Solving problems and removing obstacles for the team✓ Staying at the forefront of market trends and provide perspectives on new business opportunities✓ Marketing strategy - scoping our online strategy by going through analyses and identifying key findings and implications✓ Paid spend - closely monitoring our paid activities to insure optimal digital spend and ROI✓ Agency management - I oversee and approve several activities related to our usage of both national and international agencies

Overall responsibilities:✓ Marketing strategy - identifying commercial recommendations for the senior management team based on rational arguments ✓ Agency management - I manage and approve several activities related to our use of agency ✓ Data management - responsible for all of our data analytics and business insights generation ✓ Communication - due to my role I ensure strong cross-team collaboration with relevant stakeholders based on our insights✓ Business Development - I'm responsible for managing all of our business-related projects both internally and externally with and without international partners✓ Problem-solving - I handle internal turn arounds of strategic business areas Digital system experience within:- Salesforce- Google Analytics- Power BI- Data Studio- Facebook Business- SocialBakers- Cheetah Digital

1 rotation: District Manager (6 months) 2 rotation: Business Developer & Data Analyst Online (12 months)

Kolding Området, Danmark

Transforming the retail industry through digitization:Portfolio included:Customer Relation Management (CRM) The use of SalesforceBusiness developmentControllingVarious market/internal analysisOperation of the Lidl Plus App

Horsens

Working in our Energy Innovation department with a focus on future mobility Consulting portfolio included: ✓ Project manager in various projects regarding tech and e-mobility both national & international (CIPED, Parker, Grow Smarter, and Delebiler i småbyer)✓ Market analysis for commercial projects, EUDP founded projects and F&U projects✓ Business model development (overall plan, value proposition, financials, risk, etc.) ✓ Managing (B2B) sales to various companies and public authorities from first lead to the final agreement✓ Maintaining and continuous development of Insero Quarterly (IQ) ✓ Lead designer/project manager for the Insero-Sprint concept ✓Customers Relations with direct client contact

Århus Området, Danmark

Developing and maintaining the collection department with the goal of minimising economic losses and risks. Portfolio included: - Strategy development and implementations- Performance monitoring- Data analysis - Customer communication

Århus Området, Danmark

Organisation development for the future of the company

Malmö, Sverige

Tasks include support of the merchandising team on various assignments. I was managing the whole weekly reordering process of BAUG styles and by the end of my internship, I managed a portfolio of International fashion brands in clothing, for a leading e-commerce fashion retail company in Scandinavia.Portfolio included:- Constant communication and coordination with suppliers regarding approval of new orders- Prepare, revise and upload of necessary information and data into Boozt systems (ProPilot)- Collaborate with different departments within Boozt in order to eliminate problems and increase efficiency- Managing weekly performances simultaneously with the creation of brand analysis- Participate in business development projects and other Product Management assignments.

Viborg

Another part time job of mine. I was in charge of the contact with the customers along with the sales part (B2C). Besides the sale part, a great amount of my time was spent on troubleshooting and correction of these, in order to give the best customer service as possible.

Viborg, Danmark

Consulting the company in their upcoming branding strategyPortfolio included:- Market analysis- Strategic decisions and implementations- Business presentation

Skive

The primary task was to lead a squad of 8 -12 members through physical and mental tasks. Along with the planning and training of my division (30-50 members).Portfolio included:- Solid management tools and practical experience- Teaching in military disciplines and mental performance- Certified facilitator and worked with the facilitation of classes of up to 100 people

Viborg

As Sales assistants at part time, my primary job was to sell electronics and games to the customers

Viborg

This was my a part time job through high school. I was managing the department of electrical goods. It was my job that this department looked inviting for the customers, and avoiding empty shelves by ordering the goods in time.

Msc. In Information Technology, Itko - It, Kommunikation Og Organisation

ITKO combines theory and practical experience in the interaction between business and IT in order to create/improve digital business.

Bachelor In Innovation & Entrepreneurship, Entrepreneur, 10,6

Highest GPA of the year (3,53) (10,6) Thesis: 12/12 Electives: Export & Emerging markets

Ap Graduate In Marketing Management., 9,6

Activities and Societies: I have been the student ambassador for my education doing open days, where my primary tasks were to brand.

Sergeant, Militær Og Strategisk Lederskab

Education in leadership & management

Stx, Socialstudies

Activities and Societies: Student council