Mick Ridley

Mick Ridley Email and Phone Number

Partner at Vieta @ Global
london, greater london, united kingdom
Mick Ridley's Location
Greater London, England, United Kingdom, United Kingdom
Mick Ridley's Contact Details
About Mick Ridley

I have worked in media since leaving university in 1994. During that time I have worked on a broad range of systems from direct response analysis tools through to integrated GIS. Client experience includes financial services, entertainment venues, retail and media owners.My company, Vieta, has been created to assist in maximizing the value available from monetized infrastructure to all parties in the value chain. That chain can stretch from initial infrastructure investor all the way to the purchasing media client. The company has 3 partners based in the UK (Mick Ridley), USA (Steve Ridley) and Canada (Adam Butterworth)

Mick Ridley's Current Company Details
Global

Global

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Partner at Vieta
london, greater london, united kingdom
Website:
global.com
Employees:
3203
Mick Ridley Work Experience Details
  • Vieta
    Partner
    Vieta Oct 2022 - Present
    United Kingdom
    Vieta has been created to assist in maximizing the value available from monetized infrastructure to all parties in the value chain. That chain can stretch from initial infrastructure investor all the way to the purchasing media client. The company has 3 partners based in the UK (Mick Ridley), USA (Steve Ridley) and Canada (Adam Butterworth)
  • Global
    Audience Planning Director
    Global Jul 2021 - Present
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  • Global
    Data Director - Audience Planning & Integration
    Global Sep 2020 - Jul 2021
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  • Global
    Data Director - Outdoor
    Global Jul 2019 - Sep 2020
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  • Exterion Media
    Chief Data Officer
    Exterion Media Oct 2016 - Jul 2019
    I am responsible for leading Exterion Media’s data-driven solutions for clients and partners, through the development of new integrated audience, asset-planning and automated platforms, fuelled by the insight gathered from proprietary and third party data. My role focuses primarily on the UK business, with a view to rolling solutions out across all Exterion Media’s markets.Since I joined Exterion Media I have overseen the strengthening of the company’s data analytics capabilities in the UK. This has been delivered through new insight, planning and measurement tools for agencies, clients and partners, including the launch of proprietary insights tool Abi with Telefónica. This forms part of the award winning data offering at the heart of Exterion Media’s ground-breaking media partnership with Transport for London encompassing the London Underground and Rail network.
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  • Exterion Media
    Data Strategy Director
    Exterion Media May 2016 - Oct 2016
    London
    Responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition to engage consumers on the move, delivering valuable and relevant audiences to advertisers- Using data and technology to drive commercial benefit- Development and management of data partnerships
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  • Maypole Data Strategy Ltd
    Director
    Maypole Data Strategy Ltd Jan 2015 - Apr 2016
  • Meta (A Division Of Kinetic Worldwide Ltd)
    Managing Director
    Meta (A Division Of Kinetic Worldwide Ltd) Jan 2002 - Dec 2014
  • Jbbc
    Head Of Online And Database Marketing
    Jbbc Mar 2000 - Dec 2001
  • Cia Medianetwork
    Client Systems Manager
    Cia Medianetwork Jul 1995 - Mar 2000
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  • Outdoor Focus
    Finance & Admin Assistant
    Outdoor Focus Jul 1994 - Jul 1995

Mick Ridley Skills

Strategy Marketing Strategy Digital Strategy Business Strategy Analytics Digital Marketing Market Research Digital Media Account Management Data Analysis New Business Development Management Advertising Business Development Integrated Marketing Marketing Communications

Mick Ridley Education Details

Frequently Asked Questions about Mick Ridley

What company does Mick Ridley work for?

Mick Ridley works for Global

What is Mick Ridley's role at the current company?

Mick Ridley's current role is Partner at Vieta.

What is Mick Ridley's email address?

Mick Ridley's email address is mi****@****aww.com

What is Mick Ridley's direct phone number?

Mick Ridley's direct phone number is +4420748*****

What schools did Mick Ridley attend?

Mick Ridley attended University Of Leicester.

What are some of Mick Ridley's interests?

Mick Ridley has interest in Children, Arts And Culture.

What skills is Mick Ridley known for?

Mick Ridley has skills like Strategy, Marketing Strategy, Digital Strategy, Business Strategy, Analytics, Digital Marketing, Market Research, Digital Media, Account Management, Data Analysis, New Business Development, Management.

Who are Mick Ridley's colleagues?

Mick Ridley's colleagues are Marcel Buter, Sarah Hughes, Hugo Ortiz Betancur, Mary Collins, Liz Parkin, Judith Lovern, Beckie Barr.

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