Mickael Penvern Email and Phone Number
Mickael Penvern work email
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Mickael Penvern personal email
I am currently a Project Coordinator at RESPECTfarms, where I focus on stakeholder research within the field of cellular agriculture. Our mission is to enable livestock farmers to integrate cultivated meat production into their farms, aiming for a more decentralized and sustainable food system over the next decade.With over ten years of experience in the international food and beverage sector, I’ve worked on distributing niche products like coffee and premium foods across Asia. At Classic Fine Foods, I played a key role in establishing the Alternative Proteins category, introducing innovations such as Precision Fermentation dairy to Asian markets and becoming the first distributor globally to offer cultivated meat.I am passionate about exploring new solutions in the food industry and enjoy working on projects that have a positive impact on our planet and society. If you’re interested in cellular agriculture or share a vision for a more sustainable food system, I’d be delighted to connect.
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Project Coordinator - Cultivated MeatRespectfarms Apr 2024 - PresentThe Randstad, Netherlands
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Group Category Manager - Alternative ProteinsClassic Fine Foods Dec 2020 - Mar 2024NetherlandsBy leveraging insights from a personal research project on alternative proteins, I advocated for and led the creation of a new category within our portfolio at the group level, driving strategic alignment and first-mover advantage across subsidiaries.• Developed relationships with a range of actors from the alternative proteins ecosystem• Acted as an internal evangelist building awareness and knowledge of alternative proteins across the organization• Managed category strategy and developed brand portfolio with best-in-category brands including IMPOSSIBLE FOODS, PERFECT DAY, REDEFINE MEAT, TINDLE, KARANA, ONLY EG, etc.• Coordinated brand launches with local markets• Managed public relations and communication for the category via the category communication platform, CFFALT. -
Senior Marketing ManagerClassic Fine Foods Jan 2020 - Jun 2020SingaporeAs marketing manager, I was responsible for creating regular and positive interactions between CFF, our target customers, and the brands we represent. Starting 2020, I was also in charge of the following aspects:• Launch B2C platform ‘Classic Deli Singapore’: Project leader, interface technical team, B2C marketing including PR, digital and social media campaigns• Future of Food: Assessing potential partnerships in the field of Plant-based, Cell-based and Alternative Proteins
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Marketing ManagerClassic Fine Foods Nov 2017 - Dec 2019Singapore• Marketing budgets. Focusing on doing more with less. Negotiate partners’ investments.• Marketing planning. Creating positive and meaningful interactions, both physical and digital. Point of contact for partner brands including BONNE MAMAN, MAILLE, BRIDOR, STURIA, ROUGIE, STANBROKE, MONS, BORDIER, BONDUELLE, PONTHIER-PCB, IMPOSSIBLE FOODS.• Operational marketing. 30+ events over 2 years, modernized identity and marketing collateral, a new style and aura for CFF• Digital communication. Created & animated 3 social media accounts focusing on Instagram, launched video marketing with 12 mini documentaries about suppliers• Media, PR and industry networks. Content creator for specialized press, TV and international media, tight links with key local players and institutions, PR campaigns for B2C platform.• Trend hunting. B2B platforms, alternative proteins, AI for operations
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Beverage Sales SpecialistClassic Fine Foods Nov 2016 - Oct 2017Singapore• Develop sales through recruitment of new customers and increase SKU’s usage: Prospection, using specialist skills to develop the sales of the range• Own a range of products: Product knowledge, market intelligence, advising customers and providing personalized solutions, training of customers, training of other sales executives to optimize their level of knowledge, optimization of the assortment, monitoring of stock levels
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Marketing Project ManagerJess Trading - 上海吉晟贸易有限公司 - Master Distributor Of Lavazza In China May 2014 - Jul 2016Shanghai City, ChinaJESSTRADING is a trading company specialized in distributing coffee solutions China wide. JESSTRADING is the master distributor of LAVAZZA for Food Service and OCS segments in China. • Business Planning. Internal and external analysis, set up objectives and mid-term strategy.• Market analysis. Megatrends, market trends, competitors practices, distributors.• Marketing planning. Yearly plans.• Operational marketing. Created marketing tools for sales team and sub-distributors.• Digital marketing. Coordinate content distribution on Weibo, Wechat and Youku.• PR and Community. Relationships with the Italian Community in Shanghai, sponsoring events.• Key account management. In charge of the Hilton account for national roll-up (80+ properties).• Business development. Liaise with western clients such as F/S locations, events industry, schools.• Implementation of LAVAZZA new Route to Market.http://www.jesstrading.com/
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Product Manager ItalyGroupe Editor Nov 2009 - Jul 2013Milan Area, ItalyEDITOR GIFTS & CARDS is a key player in continental Europe in an industry that include greeting cards, gift wrappings, licensed gifts, home decoration and accessories.• Management the range. 2.000+ references, PLC, stock management, reorder, trends, gap analysis• New products development. 400-600 new SKU per year. Liaise with designers and production• Campaigns. Develop catalogues for 4 commercial campaigns per year • Sales Assistance. Prepare commercial proposals for Key Accountshttp://www.groupe-editor.com -
Project ManagerEvent Buddies Australia Jan 2008 - Apr 2009Sydney, AustraliaEVENT BUDDIES is an entertainment agency providing services for special events and corporate entertainment. • Opportunities screening. Market research, targeting, 4P’s, positioning of the concept• Business Planning. Feasibility analysis and business plan• Marketing Management. Marketing plan, operational marketing and tools (website, trade show, pamphlets, database, newsletter)• Management of volunteers. IT and communication
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Brand Manager AssistantHeineken May 2006 - Jan 2007Strasbourg Area, France• FISCHER TRADITION Christmas Beer. Thematic, Packaging, POSM, sales tools, mailing, budget.• POSM development. FISCHER TRADITION, DESPERADOS, ADELSCOTT, PECHEUR and DORELEI
Mickael Penvern Skills
Mickael Penvern Education Details
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Marketing Management -
Design Management -
European Business
Frequently Asked Questions about Mickael Penvern
What company does Mickael Penvern work for?
Mickael Penvern works for Respectfarms
What is Mickael Penvern's role at the current company?
Mickael Penvern's current role is Project Coordinator Cultivated Meat | RESPECTfarms.
What is Mickael Penvern's email address?
Mickael Penvern's email address is mi****@****live.fr
What schools did Mickael Penvern attend?
Mickael Penvern attended Em Strasbourg Business School, Istituto Europeo Di Design, University Of Technology, Sydney, University Of Lincoln.
What are some of Mickael Penvern's interests?
Mickael Penvern has interest in Arts And Culture(S), Design, Entrepreneurship, Sport, Politics, Traveling, Advertising, Music, Ski, Food.
What skills is Mickael Penvern known for?
Mickael Penvern has skills like Marketing Management, Product Management, Brand Management, French, English, Marketing Strategy, Product Development, Product Marketing, Project Management, Business Planning, Entrepreneurship, Business Analysis.
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