The Marketing Arm is a marketing and promotion agency designed to help brands engage along the entire consumer journey. Our mission is to make brands mean something to consumers no matter how they come in contact. Which is why we have deep expertise across multiple disciplines. In charge of our “Influence Marketing” practice for the French market, I lead our prestige clients through the complexities of designing and executing successful programs that impact and influence their audience. From creative brainstorming to sourcing influencers and monitoring impact, we provide our expertise along the full spectrum.The Marketing Arm supports prestige clients from diverse categories appreciating and complimenting the art and style endemic to each brand.

Working as part of the Family Marketing Team, I helped further elevate the Happy Meal experience through the use of digital. I leveraged McDonald’s social media channels and the “Happy Studio” website to drive awareness and excitement for Happy Meal promotions throughout European markets. My tasks included:• Designing and developing a social media strategy• Coordinating Happy Meal promotions• Overseeing and ensuring relevancy and consistency across digital content• Social media audit• Design and deployment of a newsletter about the brand digital activity

Actradis.fr is a digital platform enabling companies to quickly and safely retrieve all administrative documents required by law when working with suppliers/subcontractors.I was in charge of expanding the client’s base through a portfolio of prospects.This translates by:• Prospecting• Presentation of our services• Deal negotiation• Client Management