Mickael Robin π π‘ π§ͺ π Email and Phone Number
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Seasoned data-driven digital marketing specialist with master in management from a top-tier French business school and 20 year curiosity-led experience in web analytics, digital advertising, website/app product management, CRO (conversion rate optimisation) and UX/UI enhancements:βΊweb analyticsβΈdefine and implement (without any vendor) a comprehensive tagging plan to measure, analyse and optimize combined performance of website/app and campaignsβΈdrive digital transformation to establish a data-led cultureβΊtraffic acquisitionβΈdefine and implement an efficient multi-channel framework for customer acquisition and retention: SEM/PPC/paid search, SEO, affiliates, email, paid and organic social, programmatic banners and videos for prospecting, re-targeting and remarketingβΈhands-on and data-driven ability to manage and optimise digital advertising campaignsβΈ ability to think outside of the box to find innovative growth marketing opportunities (QR codes, other people's network,...)βΊwebsite/app product management & CROβΈunderstanding and sufficient experience of website development, CMS integration, UX (information architecture, design, content management)βΈexperience of vendor management (development, design/UX) for website creation and maintenance, using modern tools and techniques of growth hacking and digital product managementβΈ ability to define and leverage usability testing with platforms such as UserTEsting or Userlytics βΈ autonomy in defining and managing a CRO strategy (conversion rate optimisation) leveraging personalisation, A/B testing and advanced analytics of user journeys, landing pages and conversion pathsTools:Google Tag ManagerGoogle Analytics PremiumGoogle Data Studio, Tableau, QlikFacebook pixel for reporting and remarketingGoogle Ads (ex. Google Adwords for PPC management)Google Search Console (ex. Google Webmaster Tools), SEOMoz, Search MonitorGoogle Optimize / Dynamic YieldHotjar / Clarity / ContentSquareUserTesting / UserLytics / UserFeelJiraTrelloPython scripts on Google Cloud for marketing automation
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Founder And Product OwnerPenpointsDubai, Ae
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Marketing Manager Of Innovation Studio7X Aug 2024 - PresentDubai, United Arab EmiratesCreating marketing department in 7X's Innovation Studio, to launch and scale innovative digital products in logistics, transport and trade, -
Cro Manager - Digital ExperimentationAlshaya Group Dec 2022 - May 2024Dubai, United Arab EmiratesDefine and manage a comprehensive conversion rate optimization (CRO) programme across multiple e-commerce brands (H&M, Bath & Body Works, Victoria Secret, West Elm, American Eagle, Foot Locker,...) within the AlShaya Group, to help the e-commerce team increase commercial efficiency of websites and apps.Main responsibilities:- conduct user research activities, such as usability testing, feedback and surveys, sessions recordings and web analytics, to gain insights into user preferences, pain points, drop-off points and behavior patterns.- leverage user research findings to define data-driven hypotheses and prioritize CRO experiments.- utilize CRO tools such as Google Optimize or Dynamic Yield to create, manage and analyze A/B tests.- collaborate with product owners to align CRO initiatives with product roadmaps, ensuring seamless integration of optimization efforts into the overall product development lifecycle.- define and implement personalization strategies to deliver tailored experiences for customers, leveraging data-driven insights, customer segmentation and dynamic content targeting.- collaborate closely with cross-functional teams, including UX designers, developers, merchandisers, web-analytics and marketing specialists, to align strategies and ensure seamless implementation of CRO initiatives while enabling the emergence of an experimentation-led culture.- stay abreast of industry trends, technologies and best practices in CRO, UX and personalization to drive innovation and maintain a competitive edge.Main skills and tools:Conversion Rate Optimization (CRO) concepts, methods and tools (Google Optimize, Dynamic Yield, Clarity)A/B Testing and Multivariate TestingWeb AnalyticsJavascriptUser Research (Usability Testing, Feedback and Surveys, Session recordings, Behavioral Analysis,...)User Experience (UX) DesignE-commerce StrategyPersonalization StrategyDigital transformationStrong Communication and Presentation Skills -
Associate Director - E-CommerceJumeirah Hotels & Resorts Mar 2022 - Dec 2022Dubai, United Arab EmiratesLeading 4 specialists (traffic, product, analytics and content) and ~ 30 FTEs from 3 agencies (UX/UI, coding, media) to continuously optimise e-commerce performance for 25 hotels and 100 restaurants worldwide to generate USD 100+M revenue.Reporting to VP of digital, brand and loyalty. -
Senior Manager - Digital Marketing (Traffic, Product / Cro, Analytics)Jumeirah Group / Jumeirah Hotels & Resorts Jul 2017 - Mar 2022Dubai, United Arab EmiratesMission: Improve marketing and e-commerce efficiency of https://www.JUMEIRAH.com (revenue ~ USD 100 million/year)Key responsibilities:PRODUCT MANAGEMENT- contribute to digital product roadmap and stakeholder management- operationally manage outsourced vendors on continuous improvement life cycle for website and mobile app (product backlog management, user stories, agile development sprints, testing,...)- lead "growth marketing" activities for conversion rate optimisation (CRO): A/B testing, hotfixes via GTM hacks, content personalisation, marketing automationANALYTICS- training and management of an assistant dedicated to analytics (Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio)TRAFFIC ACQUISITION- management and optimisation of always-on performance chanels (SEM/PPC, metasearch/affiliates, remarketing + SEO) Key achievements:- in July 2019, significantly contributed to design, specification, development and launch of new Jumeirah.com- in July 2018, successfully managed a major website refresh improving both brand perception and commercial efficiency - in January 2018, after 6 months managing website, improved conversion rate by +80% on mobile and +20% on desktop- in 2015, developed and promoted Jumeirah Inside, a 360Β° journey into Jumeirah's brand and properties worldwide Main tools: Google Optimize, Hotjar, Jira, Asana, Python scripting, Google Cloud APIs
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Digital Marketing ManagerJumeirah Group / Jumeirah Hotels & Resorts May 2015 - Jul 2017United Arab EmiratesMission:Manage and optimize digital traffic acquisition for www.JUMEIRAH.com (media budget > USD 10 million/year)Key responsibilities:- define, implement and continuously improve a data-driven traffic acquisition strategy combining always-on and tactical campaigns on various channels: SEO, SEM (paid search / CPC), affiliates (meta-search), display (programmatic prospecting and remarketing), social (organic and paid), email,...- manage of team from 2 to 5 assistants to coordinate with ~ 20 hotels worldwideKey achievements:- in 2017, multiplied by 4 ROI of mobile SEM campaigns- in 2016, introduced display remarketing as an always-on channel- in 2015, implemented a platform to efficiently manage bids across various meta search channels (TripAdvisor, Trivago, Google Hotel Ads, Wego, Kayak, SkyScanner...)Main tools: Google Analytics Premium, Google Ads (Adwords, DBM, DCM...), Facebook Ads Manager
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Digital Analytics ManagerJumeirah Group / Jumeirah Hotels & Resorts Apr 2014 - Apr 2015DubaiMission:Help the Jumeirah group measure, analyze and improve its digital performance (traffic acquisition and website conversions).Key realisations:- improve commercial reporting- design and implement an advanced web-analytics framework combining Google Analytics and Google Tag Manager- organize campaign tracking architecture to better understand customer journey and optimize performance of various traffic acquisition channels- help define and conduct test & optimisation campaigns to increase on-site conversionsMain tools: Google Analytics Premium, Google Tag Manager
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Web Analytics ConsultantSelf Employed Jun 2012 - Mar 2014ParisAdvanced Google Analytics tracking implementations for various French e-commerce sites (Marionnaud.fr, Kuoni.fr, Gifi.fr, Chapitre.fr, RTL.fr,...)Extensive use of Google Tag Manager (GTM) to centralize GA and ad/affiliation tags (Adwords, Zanox, Criteo,...)Training and empowerment of web-marketing managers willing to "data-drive" their online business via traffic acquisition and conversion optimization.
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Startup FounderJobmarks May 2012 - Jan 2014RΓ©gion De Paris , FranceJobmarks.org is a free and efficient job seeker's organizer : - save any interesting job ad via an universal button- manage all applications from a single interface- find similar opportunities- get visible from recruiters via social networksI managed every aspect of this project : design, coding, marketing
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Web Analytics ManagerViadeo (A French Linkedin) Mar 2010 - Mar 2012Paris Area, FranceMission : emergence of a data-driven culture through web-analyticsMain responsibilities :- advanced implementation of Google Analytics- features and campaigns tracking management- production and analysis of hybrid (GA + MySQL) "data cubes" for product managers- definition of business KPIs andmarketing reporting automation- test and optimisation of web marketing performance -
Web Analytics Consultant + Webtv Project ManagerHub'Sales Jun 2009 - Mar 2010- implementation of an optimization system for online advertising investments at CanalPlus group- preparation for certification to top Web Analytics solutions (Omniture SiteCatalyst, Google Analytics)- contribution to top-rank Web-TV projects based on BrightCove (a professional web video platform solution) -
Web EntrepreneurOtocom Nov 2007 - Jun 2009- self-training to website development with eZ Publish (PHP open source CMS)- set-up and management of OTOCOM, a web agency in Saint-Malo- design, development, branding and commercial launch of www.Easy-Mairie.fr (packaged website management service for city offices)- design, development, branding and commercial launch of www.spotilinks.fr (one of the first playlist sharing communities for Spotify's music streaming platform)- creation of several self-manageable websites
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Marketing ManagerSmile Oct 2006 - Oct 2007- structuring and promotion of the services range of this web and IT services company- functional conception and project management of the new corporate website- e-marketing animation (Adwords, white papers, SEO) and web-analytics management- conception of the new CRM platform and processes- various commercial and e-consulting missions -
Business Developer & Communication ConsultantAdditiv Communication Jun 2004 - Oct 2006- business development and creation of a consulting activity- management of various team creative projects (brand identity, press, print and web), with direct contribution to strategic planning and redaction
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Trainee Product ManagerBouygues Telecom Jul 2002 - Dec 2002- contribution to the annual marketing plan, focusing on the senior citizens segment- management of advertising and promotional actions and sales reporting
Mickael Robin π π‘ π§ͺ π Skills
Mickael Robin π π‘ π§ͺ π Education Details
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Frequently Asked Questions about Mickael Robin π π‘ π§ͺ π
What company does Mickael Robin π π‘ π§ͺ π work for?
Mickael Robin π π‘ π§ͺ π works for Penpoints
What is Mickael Robin π π‘ π§ͺ π's role at the current company?
Mickael Robin π π‘ π§ͺ π's current role is Founder and Product owner.
What is Mickael Robin π π‘ π§ͺ π's email address?
Mickael Robin π π‘ π§ͺ π's email address is mi****@****rah.com
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Mickael Robin π π‘ π§ͺ π's direct phone number is +971436*****
What schools did Mickael Robin π π‘ π§ͺ π attend?
Mickael Robin π π‘ π§ͺ π attended Escp Europe, Escp Europe.
What are some of Mickael Robin π π‘ π§ͺ π's interests?
Mickael Robin π π‘ π§ͺ π has interest in Quantcast, Roi, Data Analysis, Jobvite, Web Analytics, Search Engine Optimization (Seo), Seo, Big Data, Marketing Cloud (Adobe), Kissmetrics.
What skills is Mickael Robin π π‘ π§ͺ π known for?
Mickael Robin π π‘ π§ͺ π has skills like Web Analytics, Digital Marketing, Google Adwords, Web Marketing, Google Analytics, Online Marketing, Online Advertising, Marketing Digital, Project Management, E Commerce, Digital Strategy, Seo.
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