Mickael Rochat Email & Phone Number

Lausanne, Vd, Ch

Switzerland

Co-founded KAPAW, a media company specializing in the creation of video content for social media. Launched in 2016, KAPAW is one of the pioneers of infotainment in Europe, a method to make information more easily accessible. KAPAW is a solutions media aiming to highlight the startups, technologies, and innovations that shape a better future. // Role:Co-headed KAPAW's content department and built a community of +1’000'000 people on social media.// Main tasks : *… Show more Co-founded KAPAW, a media company specializing in the creation of video content for social media. Launched in 2016, KAPAW is one of the pioneers of infotainment in Europe, a method to make information more easily accessible. KAPAW is a solutions media aiming to highlight the startups, technologies, and innovations that shape a better future. // Role:Co-headed KAPAW's content department and built a community of +1’000'000 people on social media.// Main tasks : * Co-wrote the content strategy.* Responsible for the quality and accuracy of the content in multiple languages.* Organize work with an internal team of content creators.* Monitoring of trends and new features of various social platforms.* Managed and hired a team of +5 people.* Hosting and organizing the weekly content performance meeting.* Research of topics related to the content strategy.* Script writing and information research.* Video host (Presenting on camera).* Occasionally edited videos.// Various Stats : * About 160 million video views on Facebook.* +18 million video views on TikTok.* Generated more than 5 million likes on Instagram. Show less

Suisse

// Role:Responsible for the development of KAPAW’s national advertising revenue in Switzerland. // Main tasks:* Product development of KAPAW’s advertising offering (branded content).* Conception of creative content strategies for various clients.* Project management of branded content campaigns (production, distribution, and reporting).* Managed the company’s sales strategy and objectives using the OKR and JTBD methods.* Managed and hired a sales team to… Show more // Role:Responsible for the development of KAPAW’s national advertising revenue in Switzerland. // Main tasks:* Product development of KAPAW’s advertising offering (branded content).* Conception of creative content strategies for various clients.* Project management of branded content campaigns (production, distribution, and reporting).* Managed the company’s sales strategy and objectives using the OKR and JTBD methods.* Managed and hired a sales team to cover the Swiss market.* Active prospection of new clients for KAPAW.* Reported quarterly our sales performances to our board of investors.Various Stats * Pioneered the branded content in Switzerland with the first campaigns sold.* Sold more than 50 campaigns and worked with some of the largest brands in Switzerland. Show less

Switzerland

// Role : Management of KAPAW’s publishing strategy and ad campaigns on social media.// Main tasks : * Responsible for the content planning and daily publishing on KAPAW social pages (TikTok, Instagram, Facebook & Linkedin).* Management of Facebook, TikTok, and LinkedIn ad campaigns.* Data analysis and performance reports.* Social media trends research.* Integration and management of content management tools such as Hootsuite.

A social video creation platform for the millennial generation. Crowdsourcing films with people from around the world.

Région De Genève, Suisse

- Management of the digital work- Digital Campaign creation- Community Management

- Goodwall platform creation - Management of the User Experience and Design

Région De Lausanne, Suisse

- Management of contracts for company employees- Consumable Purchasing Management- Supports the development of promotional products catalog- Marketing purchases- Administrative work, secretarial, phones, filing.

Aubonne

- Sale of products- Customer Support- Implementation of the commodity and its display- Inventory management and merchandise orders

Bachelor + Certificat Markom, Digital Marketing & Community Management

Advanced Certificate In English - University Of Cambridge, L'Anglais, Advanced Certificate In English

Etudes & Voyage linguistique

Maturité Professionnelle De Commerciale & Cfc, Economie Et Droit, Cfc & Mpc

First Certificate In English - University Of Cambridge, English Language And Literature, General, First Certificate In English

Activities and Societies: Linguistic Studies & Travel Etudes & Voyage linguistique