Mick Alene Email & Phone Number

Berlin, De

No matter if you are looking for a ready to use out of the box SaaS platform for content management, marketing and distribution or a fully-integrated solution based on our MediaStore system, mediafellows' service offerings ranging from operations to system integration will fit your needs.

Contract with companies to build, streamline, and implement Sales and Business Development Programs. Perform Business Development functions including building and implementing SaaS, PaaS, and IaaS business models. Crafting and implementing Strategic Partner programs including Sell-to, and Sell-through Channel frameworks. Working closing with product management and marketing to commercialize, standardize to bring innovations to market. Selling directly and closing deals at the Enterprise level. Industries covered include Media and Entertainment, Digital Advertising, Cloud-based solutions

Ultrahaptics is the global leader in mid-air haptics technology and solutions. Ultrahaptics unique and patented technology enables customers to create entirely new user interfaces and experiences, making it possible to interact with virtual and physical objects in innovative yet intuitive and natural ways. Applications include AR/VR, OOH, location based entertainment, computing, consumer electronics, gaming, appliances, health, and automotive.• Developed and implemented sales strategies and new business models as agreed with the Executive Management team.• Lead and deployed company resources, including C-level executives, engineering, marketing, and legal.• Approached industry and market sectors and actively sought out new business development opportunities.• Contributed to strategy for integration of Ultrahaptics unique technology with OOH advertising, VR/AR, in theatre lobbies, malls, and theme parks, through integrations with advertising agencies, content publishers, and brands.• Led key license negotiations with existing and prospective customers.• Maintained accurate sales forecasts and account knowledge within CRM.• Worked with marketing and product development teams to determine future product direction based upon current and future customer needs.• Cultivated key relationships with brands such as Nike, Coca-Cola, Sharp, Panasonic, Walt Disney World, Universal Theme Parks, Sony Pictures, Paramount, 21st Century Fox, Warner Bros, and Walt Disney Studios.

San Jose, Ca, Us

• Primary point of contact for Immersion calling on content publishers, Hollywood studios, cable networks, advertising agencies, production and post-production facilities in Los Angeles, Chicago, and NYC.• Built, maintained, and grew regional revenue streams from mobile video advertising campaigns• Developed and executed strategic account development plans.• Communicated customer needs to Immersion product team to shape requirements for Immersion's ad tech and mobile video solutions.• Identified customer stakeholders, cultivated key relationships and closed deals with clients such as Toyota, Honda, Sony Electronics, Netflix, Nissan, Warner Bros, Mini, Acura, Universal Pictures, STX Entertainment, and Sony Pictures.• Contributed to strategy for deep integration of Immersion's unique technology with mobile video ads, VR and AR, through SDK integrations with advertising agencies, publishers, and brands to deliver a more immersive and engaging experience.• Collaborated with agencies and brands including: OMD, Havas Media, DDB, Horizon Media, IPG, Initiative, Canvas Worldwide, FCB, Universal McCann, Maxus Global, Starcom, Carat, Mullen-Lowe, Netflix, ESPN, A&E, Discovery, and Nickelodeon

• Responsibilities include selling cloud-based solutions that include, media asset management services, SaaS, OTT and OVP solutions and linear services, SDK integrations, live head-end, playout services platform to studios, film & TV distributors, broadcasters, cable networks, cable operators, and post-production companies.• Researching new business opportunities and recommending products and services based on customer requirements, industry needs and observed trends in the U.S., LatAm and APAC.• Managing and developing relationships with existing customers and identify upselling opportunities in the U.S., LatAm and APAC.

BluFocus is an advanced testing and certification facility specializing in the assurance of quality media products and solutions for the entertainment industry. BluFocus tests and certifies technologies, content, apps and software that live and stream on/to Blu-ray discs, DVD’s, Set Top Boxes, Mobile Devices, Displays, Gaming Consoles and more in the areas of broadcast, home entertainment, theatrical, digital distribution, etc• Spearheaded sales & business development initiatives, and business opportunities with current and potential clients. • Prepared action plans and schedules to identify specific targets and project sales revenue, including pursuing new business in new industries to expand company services• Worked with customers, setting up key meetings and negotiations via teleconference, in person, at trade shows, conferences and industry events.

San Francisco, Ca, Us

• Responsible for sales and licensing THX Content-related technologies, SDK integration and services, in all aspects of media distribution, including THX Content Certification, THX Optimizer, and THX Media Director.• Developed and managed business relationships, including execution of media licensing and SDK agreements with major motion picture studios (see studios noted under DIVX), online distributors and other content owners worldwide and online; liaised between THX and new & existing business partners, program directors, marketing, and engineering; developed contracts in support of all facets of THX’s digital content and distribution business.• Established roadmaps for THX’s content-related SDK's products and services based on market needs analysis, business justification, and ROI; worked closely with marketing communications to initiate marketing campaigns with studios, online content services, CE device manufacturers and retailers to support an overall THX Media/Content Mission, and provided support at conferences, trade shows and industry events.

San Diego, California, Us

• Initiated sales and produced over $2 million dollars in revenue for DivX (OTT) digital content delivery platform and SDK integrations, assisting in the company’s expansion from a 20-person start-up to a global multi-million dollar corporation.• Established product roadmap based on market needs analysis and business justification/ROI• Primary liaison between new and existing business partners and an interdisciplinary DivX team of sales, product management, marketing, operations and engineering.• Developed and executed sales strategy for adoption of DivX video format for the digital distribution of protected content; established and drove strategic partnerships with major Hollywood studios, Warner Bros, Sony, Universal, Fox Studios, Disney, Paramount, and Lionsgate.• Signed (OTT) platform agreements and SDK integrations with major studios and key online retailers worldwide including, CinemaNow/Best Buy, Film Fresh, Media Markt; and online digital movie distribution services of Warner Bros Germany, Warner Bros France, and Warner Bros U.S.• Managed ongoing studio relationships, and developed new business and marketing programs to increase revenue and introduce new products.

San Diego, California, Us

• Sold over 3 million dollars in annual recurring revenue through (IP) licensing partnerships and SDK integrations with top consumer electronics (CE) companies in Asia and the U.S.• Strategized and managed long, complex sales cycles as part of U.S. team: forged content opportunities and OEM engagements, generated revenue, and negotiated royalty and site licensing agreements.

Redmond, Washington, Us

San Francisco, Ca, Us

Phd (Abd), Educational Leadership And Administration

M.A., Public Administration

B.A., Economics