Karen Loo Email & Phone Number

Singapore

Singapore, Singapore

 Brand portfolio: Mama Lemon  Strategic product management  Develop and implement integrated marketing plans

Singapore

 Formally known as “Auric Pacific Marketing Pte Ltd” Brand porfolio: Twinings, Ovaltine, Sunquick and Want Want  Brand plans (Pricing, Trade marketing, ROI analysis, margins) Develop and implement strategic, tactical creative plans to drive sales and ensure brand growth  Ensure efficient management of A&P budget Assist, support and organize trade fairs, promotions, events and road shows Manage and control inventory holdings Relationship management with business partners / suppliers and or trade partners

Singapore

 Brand profolio: Audiclean, Sinoclear and Rhinaction Marketing activities: Development Brand Campaigns, brand awareness (via Social Media, Media and in store promotion)  Brand, Budget, Product (inventories) and Promotional (trade promotion) management

Singaopre

 Brand Portfolio: Wyeth, Smucker’s Jams and Henkel beauty Budget Management, Product managment, Promotional and Trade Marketing Data analysis and identify the opportunity to grow the market share. Prepare and monitor yearly budget and A&P fund required for yearly spend in all accounts and product categories Prepare pricing structure, reports and business review as well as sales forecast and manage overall inventory matters. Plan and develop BTL activities within the allocated budget and work closely with the channels heads to ensure the plans are executed smoothly and effectively.

Singapore

 Brand portfolio: Carefree and Clean & Clear Support Channel and marketing team to deliver the Brand objectives of sales growth and market share by developing/enabling efficient executing of effective campaigns, promotional mechanic, shopper programs and POS Liaise with marketing on the development Brand Campaigns and enabling the sales team to execute the same through development of selling kits, account/channel customization and POS and execution support. Budget management: Drive efficient use of promotional budgets to develop/support corporate campaigns and retailer fairs to drive business growth.  Promotional Planning: To provide relevant marketing support in terms of stock allocation, pricing maintenance to ensure effective execution of marketing and promotional programs Prepare and submit of monthly sales and A&P reports

Singapore

 Handling "Pink Dolphin" brand locally and YEO's food globally Develop short & long term brand marketing strategies  Conceptualize and formulate marketing plans, coordinate product packaging with vendors and timely product launching.  Assist VP Marketing in supporting overseas sales offices on implementation of brand promotions/activities, trade events and communications campaigns of assigned product categories globally and with the R&D team on new product development. Maintain relationship with internal and external working partners Ensure that all business units apply consistent global branding requirements conforming to the Head Office guidelines. Manage the marketing budget and to conduct market intelligence and competitor analysis Event Management  Responsible for A&P proposal and implementation; Liaise and coordinate with Media and Ads agency for ads activities

Singapore

 Handling Health and Houseware portfolio Health - Handling OTC brand like Clearblue, GR Lanes, JPickles, Betadine, Thermoskin, Healtheries, Medipak etc Houseware - Handling brand like Wiltshire (bakeware and knives), Grosvenor (teaset – lounge), Stanley Roger (Cutlery), Eterna (gadgets) Annual Brand and Marketing Plan and Budget  Assist in HSA registrations for required brands  Assist and support Wiltshire Baking Studio programs Marketing strategies planing and excecution: Media and Ads agency for ads activities; Liaise with key accounts for in-store promotions – ATL & BTL New product launches and range extensions Inventory and forecast planning Detailing (Thermoskin and Medipak); Visit and build rapport with healthcare professionals; Formulate work plans and implement clinical penetration strategies  Field visit and conduct fieldwork with Sales Team. Rapport building with external and internal stake holder.  Product Training.

Singapore

 Invited to re-join the company to establish certain key accounts  Involvement of Marketing activities, trade shows and events as well as sales activities and targets; Ideas contribution for upcoming Promotion; Sourcing for media (Magazine, Web, radio, etc) to create awareness of the brand  Conduct sales visits; manage existing clients regularly and to develop new sales accounts.  Influence existing or potential clients to make brand switch by educating them on the knowledge of the products Analyze market trends to identify the competitors’ strategies to position oneself well Submit sales reports to the Management

Singapore

 Reporting to Managing Director Assist in the development, conceptualization, and production. Organize marketing communication collaterals and activities including advertising & promotion, above- and below-the-line marketing planning, brand management, website planning & development, marketing collaterals, product launching, and trade and customer events.  Establish and maintain good rapport with appointed advertising agencies, media owners, sponsors & suppliers ; Work closely with agencies to develop, propose and execute creative and effective marketing strategies to achieve business objectives  Involve in coordination of marketing activities within company, between other corporate entities and the media ; Securing promotional tie-ups with merchants and partners Manage and responsible for events execution; coordination, planning, scheduling, budgeting, reporting and logistic arrangement, etc.  In charge of events promotion; recruiting as well as product training.  Sourcing for corporate events and programs; develop and implement marketing strategies to build business revenue and to achieve positioning and awareness objectives.

Bachelor Of Commerce (B.Com.), Marketing / Mis

Diploma In Graphic Design, Graphic Design