Senior Creator Marketing Manager
CurrentOver the past years, I have been responsible for building authentic relationships with artists, creators, and influencers. We went from having no relationships with creators to having meaningful, authentic relationships with all the top music tech creators on YouTube, Twitch, Instagram, and TikTok.My current responsibilities include:• Building and maintaining relationships with creators and artists• Managing and growing our Affiliate Program, to drive measurable results• Strategy and planning of influencer campaigns• Working together with our Product and Product Marketing teams, and advice where our Creator Community can help us. Authenticity has my top priority here• Tracking of stats and sentiment of campaigns• Reviewing influencer content to ensure it is in line with the company values• Helping Product Owners talk to our (potential) customers in a way that resonates with our communityNext to that I gladly help our Creators to grow their channels, and create better content:• Reviewing their channels, and giving actionable feedback• Advice them on how to market themselves better• Help them to come up with content ideas that work for their audience• Profile them on our social channels, company blog, and get them featured on Metapop
