With over 2.4 million annual buyers and sellers, 185k+ members and a machine selling every six minutes, Machines4U has become Australia’s favourite digital marketplace for buying and selling, new and used machinery.

As Sales & Marketing Manager at Patriot Campers I inspired and motivated the marketing team to discover as many Patriot Campers customers as possible, delivered the best brand messaging and communication ahead of time and created promoters by delighting customers. I drove the sales team and dealer network to establish personal relationships and capture sales.During my time I implemented a sales management structure and guided my team to achieve two consecutive record quarters in sales, helped to produce and air Patriot Games on the Nine network, appointed four new state distributors and improved marketing reach by increasing Facebook by 130%, Instagram by 270%, EDM database by 220% and leads by 200%.I was responsible for creating a dealer incentive scheme and executing it to drive consistent sales that enabled accurate forecasting and ensured long term financial stability for the business.Achievements:• Appointed Sales & Marketing Manager in a short time• Raised sponsorship and produced two seasons of Patriot Games TV series• Implemented Hubspot CRM• Increased targeted lead generation by 3x• Appointed a dealer network of domestic retailers• Established lead generation process and ROI reporting for sales and marketing• Created a Retailers Incentive Scheme to encourage better behaviour with dealersRole Description:• Create sales targets and marketing budgets based on building trend data• Write dealer agreements including designing incentive schemes• Negotiate orders and create dealer marketing strategies• Create marketing campaigns and execute using an in-house marketing team• Provide regular sales and marketing reports to the management team• Sponsorship management• Writer and producer• PR and event management• Plan and direct video shoots and photoshoots• Negotiate supplier contributions for marketing campaigns• Write department specific (sales and marketing) systems and processes• Recruit and build the teams

I began my time with Patriot Campers as Marketing Manager and in the six months prior to being promoted to Sales & Marketing Manager I brought organisation and marketing direction to an already well-known brand that needed to turn natural charisma and industry respect into sales.

As Online Services Manager I helped to design and develop websites and functionality that integrated the powerful PARts DB Vehicle Application software with the websites of clients such as SuperPro, Xforce, DBA Australia, Gates and Go Fast Bits. I also handled all account management and in my first month signed the biggest contract that PARts Australia had acquired. I quickly became Product Owner of the new flagship retail website product for PARts Australia called PARts BX. Achievements:• Designed the functionality of PARts BX• Design the UX and UI and then project manage the build of 7 concurrent, major e-commerce builds based on PARts BX• Regular trips to Hanoi to meet and manage my team of offshore developers

I began my career with Motor Media as a graphic designer and up-skilled myself to full stack developer specialising in UI and UX because of my design background. I learned the print and advertising industry during my time here and produced work for clients such as Kawasaki Motors Australia and OZ trail.

• Team leader and project manager• Project planning and strategic development• Web design and development• Copywriting• Print design and advertising: magazine advertising, multi-page design and layout, logo and brand design, photo re-touching

• Logo design• Annual reports design and layout• Printed multi-page documents• Web design• HTML and CSS development• Client relations

• Interactive CD-ROM design and development• Website design• Project management