The Littlest Heroes (TLH) was founded in April 2001 to serve Northeast Ohio children with cancer and the families who care for them. Our mission is to impact the lives of children living with cancer and their families by addressing the economical, emotional, and social concerns that accompany childhood cancer through education, assistance, and community organization.

Schools—including traditional universities, for-profit and online-only institutions—look to us for help in all of these areas. Why Fathom Education? Our higher-education marketing agency has helped 80 colleges and universities find increased enrollments, retention and donations. We make it all happen with a brand of marketing that includes SEO, content, online advertising, social media, email marketing, and advanced lead-nurturing. Then we tie marketing to better results with advanced analytics.Once a student enters the ‘consider’ mode, they’re generally looking for more information regarding tuition and fees, degrees, campus life, financial aid, etc. In this stage, students are comparing multiple colleges or universities at the same time. It’s important that schools turn consideration into action by taking advantage of email and marketing automation programs that serve engaging content to segmented lists of prospective students. The closer you can get to 1:1 messaging, the more likely you are to see an increase in actions and enrollments.

* Take inventory of and help disburse promotional items on game night * Help the marketing manager plan the 2013-2014 season promotions and giveaways * Prepare the schedule of events and designate groups to a location

* Conducted marketing research on other professional sports teams to help Cavaliers create new promotions and differentiate themselves from competitors * On-site leader and marketing manager of events including the Cleveland Cavaliers Caravan to different cities and festivals in the Greater Cleveland-area * Assisted in setting up the NBA Draft Lottery Party, NBA Draft Party, Cavs Girl Tryouts, and the Post Draft Event, where the Cavaliers new rookies were introduced * Helped the marketing manager plan the 2012-2013 season promotions and giveaways * Participated in weekly meeting with the marketing team