Remote consultant of private label dept in sports apparel industry

Vice general manager of private label department in sports apparel industryBrief:• Led a dept. of 12 with sales, design, procurement, and marketing teams. In charge of two brands' overall strategic planning and execution (e-commerce). • 2nd time Best Management of the Year AwardKey Responsibilities:• P&L owner of department's performance, growing revenue by 50% within 1 year. • Maintained B2C sales while expanding B2B, DTC, and other secondary channels’ performance to aid growth.• Combined market trends, consumer needs, and key sales data to decide merchandising direction; successfully created top-ranked products in 3 culturally and regionally different (overseas) markets.• Supervised on seasonal and tentative OEM & ODM product development and product optimization.• Supervised and aid key procurement figures improvement, including profit margin avg., lead time, inventory turnover.• Managed outsourced anda internal marketing teams on key marketing strategies, campaigns (online), and VI improvement.

Vice general manager of account business department in sports apparel industryBrief:• Led a team of 10 with apparel and fabrics' sales & merchandising teams. In charge of company's B2B (export) business. • Best Management of the Year AwardKey Responsibilities: • Led department achieve revenue growth more than 24% within 1.5 years.• Key decision maker and role with vendors, building strategic alliances and participating in important negotiations; grew sales without sacrificing other important financial figures during industry’s low times.• Worked with cross-functional dept. to optimize products for competitive advantages, aiding BD’s success and kick-starting company’s sustainability program.• Transformed market information, customers feedback, supply chain updates, and industry innovations to contributions for future product developments.• Continuously led merchandising projects with global brand clients to learn and grow within the industry.

Co-founder and general manger in sports apparel and textile industry.• Responsible for sales and business development, revenues were expanded from $0 to $1.5M USD within 1.5 years.• Built the 0-1 company infrastructure, from operation processes, compensation system, to core talents and etc.• Continuously led projects as sales and merchandiser to learn and grow rapidly in the industry.• Responsible for product and fabric R&D strategy, optimizing company's product advantages• Responsible for planning and executing short-and-long term business plans and strategies Company was lawfully registered in December 2018. From October - December 2018, I was working as a Sports Apparel Merchandiser in the same company group, under Pacific International Trade Co. in the US.Stepped away in June, 2020.

Purchasing and supply chain specialist in inkjet & drone industry• Well sourced and managed existing vendors domestically and internationally• Researched and filtered potential new vendors for managers to improve procurement leverage• Well operated routine negotiation and procurement to optimize profit • Created standard operation process for existing and routine operation errors

NCAA Division 1 Tennis Team Captain (2014-2017)• All-Big West Doubles First & Second Team • All-Big West Singles First & Second Team• 2 times Female Athlete of the Week Award• 3 times Academic All-Conference Award• Full Sholarship International Students

Global Marketing Intern during summer break in college• Cross-functional collaboration with BD team to identify opportunities and develop marketing strategies• Leveraged resouces from European branches to obtain, analyze, and incorporate local data andinformation into forecast and marketing plans• Strong ability to work efficiently and effectively as a team player for startup-product program• Utilized bilingual skills in Mandarin and English to create marketing contents

Part-time student ambassador (on campus) during college• Continuously increased Portfolium’s usage on campus with good presentations • Distinctive analytic skills to discover usage patterns, trends, and potential problems

Part-time sales associate at Gap (global apparel brand) during summer break in college• Over-achieved the assigned goals by being efficient, focusd, and self-motivated at work• Well handled different situations and customers with good communication skills and passionate customer service