Mickey Kofoed Jensen Email & Phone Number

København, Region Hovedstaden, Danmark

Danmark

Key Account Management Nordic Travel Retail (Duty Free), Convenience – Full responsibility for the P&LDeveloped the corporation, secured more visibility and listings.

København, Hovedstaden, Danmark

Areas of responsibility:• Business responsible for Off-trade business Denmark. The turnover for DK off- trade is dk. 55 mill.• Responsible for German Border business sales and management since June 2015. The turnover for German Border Trade is dk. 85 mill.• Business planning and strategy for the company and our customer Budget and P&L responsible for Domestic and German Border Trade• Responsible for the Wines in Denmark including Faustino, one of the leading Rioja Brand in Denmark.• Leading a team of 5 Account Managers.• Key Account Management for the major Key Accounts in Denmark (Salling, Dagrofa, COOP, Nemlig, Foodservice Denmark) and German Border (Fleggaard, Nielsen and since April 2021 Scandlines Border Shop and ferries).• Norway: Tender management and strategy for a period of 2 years• Sweden: Part of the group that decides tender opportunities, pricing and strategyKey results:• Implemented the sales strategy succesfully by building routines and targets within the salesforce.Developed and created activities/KPI’s to serve the companies goals.• Secured listings in Domestic and German Border Trade.• Built our main brand, The Famous Grouse Finest, to be the biggest Whisky in MENY (one of the biggest chain for Whisky sale in Denmark) and Bilka. 2 years in a row the best growing Whisky in category.• Secured the first Off-trade listing for Piper-Heidsieck Champagne ever in Denmark in the MENY chain. Full distribution in 120 shops. Achieved a 12% market share of the Champagne business in MENY in the first year.• Secured full control of The Famous Grouse business in German Border Trade where parallel is a daily threat due to the biggest spirits sale in the world for such a small area. A few years ago we had 70% of the distribution - today we have full control and are the biggest spirits brand (due to closing deals with shops where we did not have business before through strategic partnership)

København

Areas of responsibility: • Key Account Management: Managed all retail chains and Cash & Carry• Trade Marketer: Managed Remy-Cointreau and Beam BrandsKey result:• Increased business with all retail chains in terms of volume, assortment and margin

København Og Omegn

Area of responsibility: • Created strong relationship within the district, sales targets, and secondary placement

Lyngby-Tårbæk, Hovedstaden, Danmark

Areas of responsibility: • Managed the daily business of one of the most high-end Supermarket in Denmark.• 5 direct reports• Secured that the Wine & spirits area was constantly at it’s best• Weekly changes in the campaign area to secure interesting shop experience for the consumer• Shop activation every weekend to drive consumer experience

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Education record