Mickey Lu Email & Phone Number

• Managed the business project and delivered solutions to improve chrisad's image and client acquisition strategy• Acquired first-hand data on chrisad, the dental marketing industry, and clients' needs through 11 interviews and 2 sets of survey questionnaires• Generated insights by conducting a brand audit, competitor analysis, and research on industry trends• Identified opportunities and presented a strategic plan and digital playbook to the C-Suite stakeholders to drive internal operational efficiency and new leads

Beijing, China

• Led, planned, and executed large-scale integrated marketing campaigns across multiple channels• Communicated with clients, celebrities’ teams, and production teams to ensure the success of 19 campaign projects for brands including YSL, P&G, Clé de Peau Beauté, L’Oreal, etc.• Took part in the planning and coordination of events, including Harper's BAZAAR's 150th anniversary in Beijing.

Beijing, China

• Participated in the planning and production of Doki’s interview series.• Assisted in 8 episodes of behind-the-scenes operations and brand sponsorships for a live-stream series that generated 11M views.

Beijing City, China

• Conducted market analysis, customer profiling, and generated insights based on desk research and social listening• Built marketing strategies for campaigns and events• Delivered media strategies, planned promotion materials, and maintained social media account for Ogilvy PR’s (China) first-ever television series promotion case.

Master Of Science - Ms, Integrated Marketing Communication

Bachelor'S Degree, Advertising