Mickey Mcdermott Email & Phone Number

Malvern, Pennsylvania, Us

nūrtūr combines live, on-demand digital and avatar-based gamified simulations to train all members of the veterinary team to communicate more confidently and effectively with clients and colleagues.

Malvern, Pennsylvania, Us

Responsible for driving excellence in content strategy and value creation for animal health- and other life science clients through results-driven content strategy with an aligned plan for content development, integration and delivery.Circa is a proudly independent strategic marketing and communications agency with offices in the US and UK to service our global network of clients. We have a strong focus on all things animal health as well as experience in pharma, diagnostics, biotech and medical devices. We offer a unique blend of award-winning creative, scientific understanding, strategic awareness, and industry specific expertise to craft marketing campaigns that drive measurable results for our clients. We’ve spent the past 15+ years inspiring and challenging brands to make the most of their best opportunities, maximize their potential and build a strategy that resonates and inspires their community.

Horsham, Pa, Us

Worked with corporate marketing team colleagues and other company stakeholders to develop the company's strategic marketing and communications plans and initiatives. Differentiated and promoted the company's offerings to biopharmaceutical customers and research site decision makers. Defined and communicated the company's value proposition across all key audiences and channels.

Stockholm, Se

Responsible for leading the development and implementation of Premune's marketing strategy, primarily focusing on North America and Europe. Also work with a team of colleagues across various functions to help define and execute the company's business development and partnering initiatives.

My role involved working with global and local category stakeholders to evaluate and implement initiatives that add "value beyond the products." The objective was to support our therapeutic categories with value-added offerings that help veterinarians, livestock producers and pet owners achieve the best possible results for the health of their animals.

Work with cross-functional teams to identify and pursue product- and service innovations for the companion animal orthopaedic and cardiology franchises. Also responsible for driving the development and activation of digital marketing strategies and tactics across Novartis Animal Health.

Responsible for internal and external communications for Novartis Animal Health - North America, including employee communications, branding of internal initiatives, social media, and corporate public relations.

Responsible for bringing consumer insights and strategic vision into decision making on product portfolio additions, then representing marketing in the development of new product through to launch planning.

Responsible for Global Franchise and Brand Strategy for parasiticide and pain portfolio.

Led a creative department of 20+ people while holding active copywriting duties on several key healthcare accounts in men's health, women's health, substance abuse therapy, and oncology. Played a lead role in landing several important pieces of new business. Also acted as Chief Strategy Officer, ensuring the strategic alignment between our agency and our clients.

Held global marketing responsibilities for the bovine reproduction franchise. Drove strategic and branding initiatives across the portfolio, and helped guide local marketing teams in the most effective approach to their markets in support of our products. Led the development of a global training initiative for bovine reproduction and a global branding initiative for the world's leading bovine prostaglandin, Lutalyse.

Co-led the creative department for the Philadelphia office of a major pharmaceutical advertising network. Held copy responsibilities for a wide range of account in cardiovascular, pediatric, CNS, and anti-infective products. Was lead in several important new business wins. Worked with other agency leadership team members to grow from a staff of 4 to 40+ people and to increase billings 5-fold in six years.

Brentford, Middlesex, Gb

Managed the in-house creative services team for a global leader in pharmaceuticals. Helped generate cost-effective communications development by supporting brand teams and supplementing work done by outside agencies. Led a cross-functional process improvement team that helped deliver a 25% reduction in cycle time for development of promotional materials.

Responsible for launching the creative efforts for the agency's new human healthcare division. Was on the lead team on several successful new business efforts. Managed and mentored a staff of art directors and copywriters. Helped plan the strategic direction of the division with other management team members.

Copywriter on infant formula account and other healthcare business. Helped create an innovative consumer engagement program designed to add value to our client's products by providing health and nutrition tips to expectant and new mothers, through the OB-GYN channel.

Copywriter on animal health and agricultural accounts. Played a lead role in landing the agency's first major animal health acquisition and was chief copywriter on the agency's first television commercial.

Managed the agency's largest account, a leading global animal health company, including what was at the time the world's largest-selling animal health product. Also managed media and account activities for a seed company.

Was a copy-contact person for a number of animal health and industrial accounts, both PR and advertising.

Counseled local dairy farmers on herd rations, crop planning, and other management topics. Participated in a bi-county dairy team to meet the comprehensive needs of local producers.

Phd, Veterinary Medicine And Science

Master Of Science (Ms), Animal Sciences

Bs, Dairy Science

Education record

Education record