Mickey Nelson Email and Phone Number

As Strategy Director, I work in social strategy, innovation, digital media/products, creative ideation, and brand strategy for startups and Fortune 500 brands.Clients: lululemon, 3M, Cargill, Harvest Health & Recreation, U.S. Bank, among others.

Serving as Director of Content & Communications, I developed the company’s storyline, messaging and positioning, enabling it to secure first funding round In addition, I built the sales enablement function, developed the first sales personas, and led the implementation of its digital marketing and demand generation efforts, leading to the acquisition of some of the largest health plans in the country As part of the role, I managed a small team of content strategists, growing the team 50%.

As Account Director, I developed positioning, messaging, storytelling frameworks for early-to-mid stage startups. Successfully introduced and launched companies to press, analysts and industry influencers in the digital media, advertising, and e-commerce spaces. Highlights: Promoted the world’s first Twitter Town Hall with President Obama; led PR for one of 2012’s best IPOs; successfully repositioned the dreaded negative review. Clients: Bazaarvoice, eBay Commerce, Mass Relevance (now Spredfast), RichRelevance, Simply Hired.

• Support day-to-day account leaders through proactive media outreach and research across four-five B2B and B2C technology clients.• Develop press releases and pitch elements, as well as client-facing reporting pieces.• Assist in development of content for client blogs and collateral.• Prepare executives with pertinent briefing documents and counsel.• Representative clients: BEA Systems, Honeywell, Lawson Software, Microsoft, Polaroid.