Mickey Arnoldes Email & Phone Number

Israel

• Led the User Acquisition team resulting in a 120% increase in user acquisition within the last year• Developed and executed marketing strategies to meet company goals, and set and monitored KPI's • Managed and optimized budgets to drive LTV above CAC and Developed a remarketing and retention strategy • Conducted market and competitor research to identify new opportunities for growth, and enhanced targeting through data analysis• Managed and led a team of media buyers… Show more • Led the User Acquisition team resulting in a 120% increase in user acquisition within the last year• Developed and executed marketing strategies to meet company goals, and set and monitored KPI's • Managed and optimized budgets to drive LTV above CAC and Developed a remarketing and retention strategy • Conducted market and competitor research to identify new opportunities for growth, and enhanced targeting through data analysis• Managed and led a team of media buyers, affiliation, and inbound marketing professionals • Created and implemented effective creative and post optimization process with the Creative team Show less

VP Marketing at QBO | Board Member - financial organizations that specialize in online marketing.• Making business and strategic decisions at the company level, building goals, budget and long-term work plans.• Marketing activity management:(ON / Off Line), PR, Branding, Media, Social, Influencers, Affiliation Department, SEM, Internal Marketing, SEO.• Automation, recruitment and retention of existing customers.• Assessing campaign earnings and profit (within BI system)… Show more VP Marketing at QBO | Board Member - financial organizations that specialize in online marketing.• Making business and strategic decisions at the company level, building goals, budget and long-term work plans.• Marketing activity management:(ON / Off Line), PR, Branding, Media, Social, Influencers, Affiliation Department, SEM, Internal Marketing, SEO.• Automation, recruitment and retention of existing customers.• Assessing campaign earnings and profit (within BI system), resource allocation decision making, conducting analyses• Control of work processes in the marketing department, development and provision of tools for buyers, training and professional enrichment.• Specifying, developing, and implementing marketing-support information systems for automated optimization• Management of automation and marketing department for existing customers Show less

• Building local and international marketing strategy for global brand sold in 30 markets, planning and managing budgets of tens of millions of dollars• Meeting monthly and annual goals with volumes of tens of millions of dollars – tens of thousands of leads and thousands of clients per month• Developing work methodologies with international suppliers with a goal of simultaneously supplying leads in a number of broader markets• Market research, identifying opportunities and demand… Show more • Building local and international marketing strategy for global brand sold in 30 markets, planning and managing budgets of tens of millions of dollars• Meeting monthly and annual goals with volumes of tens of millions of dollars – tens of thousands of leads and thousands of clients per month• Developing work methodologies with international suppliers with a goal of simultaneously supplying leads in a number of broader markets• Market research, identifying opportunities and demand, segmentation, customizing advanced creative solutions • Managing network of about 25 employees (SEM, analyst, and international media acquisition teams), while indirectly managing dozens of employees• Assessing campaign earnings and profit (within BI system), resource allocation decision making, conducting analyses• Conducting negotiations with big publishers and conducting international media acquisition with a budget of hundreds of thousands of dollars, managing international E2E campaigns• Ongoing cooperation and liaison with an array of 400 salespeople in 8 branches around the world• Initiating projects and raising new and original ideas for marketing strategy development• Managing and optimizing campaigns, analysis of marketing performance, improving conversion and traffic• Organizing conferences and exhibitions to promote activities and broaden company scope• Analysis of work processes in media acquisitions department, development and acquiring of buyer tools, professional training and enrichment• Specifying, developing, and implementing marketing-support information systems for automated optimization• Creating innovative creative methods and channels to bypass various regulations• Promoting cooperative endeavors with outside companies for platform implementation (B2B) Show less

• Managing employee team dealing with promotion and publicity through all major search engines: Google, MSN, Facebook, and social networks• Building SEM team from scratch: Building work procedures and methods, analysis of accomplishments and ongoing professional guidance Accomplishments included: Increasing number of customers by 2,000% within 2 years, leading to profitability making up 2/3 of company’s income• Building campaigns for specific market with income of tens of millions… Show more • Managing employee team dealing with promotion and publicity through all major search engines: Google, MSN, Facebook, and social networks• Building SEM team from scratch: Building work procedures and methods, analysis of accomplishments and ongoing professional guidance Accomplishments included: Increasing number of customers by 2,000% within 2 years, leading to profitability making up 2/3 of company’s income• Building campaigns for specific market with income of tens of millions of dollars Show less

Director of the north center of Berlitz in hutzot hamifratz• Managing independent business unit and network of 40 employees and teachers, establishing stable activity infrastructure, meeting service and sales goals

• Marketing, publicity, and managing dozens of large search engine campaigns in Israel and abroad • Specializing in affiliate programs – largest affiliate in the world for Babylon, building creative and ads