Mickey Lynch Email & Phone Number

Toronto, Ontario, Ca

New York, Ny, Us

Toronto, Ontario, Ca

Philadelphia , Pa, Us

Tokyo, Jp, Jp

* Provided Brand marketers with subject matter expertise across numerous marketing channels, including online advertising, mobile communications, and digitally-enabled in-person selling* Served as lead member of the Emerging Medical Council, a cross-disciplinary team intended to help Shire effectively and responsibly engaging in new communication channels. Educated and created cross-brand guidelines in such areas as behavioral targeting, campaign separation, and permission management. * Developed and delivered educational sessions to Shire marketers around emerging trends in digital marketing* Architected and spearheaded the execution of a comprehensive digital marketing plan for HCP targets for INTUNIV, enabling more efficient reach and engagement in increasingly relevant channels. Served as project originator on numerous marketing initiatives throughout the Medical/Legal/Regulatory review process. Managed the project workflow of external vendor partners, while maintaining fiscal responsibility as per Shire requirements. Led the strategy and execution to ensure appropriate flows of customer engagement data to enhance Shire’s ability to optimize channels and deliver greater relevancy in communications* Created a multi-phase strategy for digital selling content for VYVANSE and INTUNIV on the Veeva iRep platform, and led the vendor selection process for this engagement. Convened a cross-disciplinary leadership team to facilitate the field rollout. Assisted Shire training in the development and delivery of materials to the field.* Developed and presented annual brand planning presentations to senior Shire marketing leaders* Managed a team of experienced digital marketers to ensure their impact and influence across Shire brands

New York, New York, Us

* Served as embedded strategic consultant within three different brands (ENBREL, GEODON, and tofacitnib), providing guidance on all professional multi-channel efforts (including Web site, direct mail, e-mail, eDetailing, video-based detailing, multi-channel sampling, and mobile marketing)* Managed internal stakeholders and external agencies throughout the entire lifecycle of key brand multi-channel initiatives* Developed and refined the targeting strategy for multi-channel initiatives to ensure appropriate focus on key customers, identify possible new growth opportunities, as well as to maximize appropriate alignment with field force efforts* Collaborated with and presented to brand teams and related stakeholders to maximize their understanding of multi-channel efforts, including the opportunities that such initiatives afford* Created engagement measurement models for various multi-channel efforts* Developed and presented best-practice knowledge on mobile professional marketing efforts within the Multi-Channel department (as mobile subject-matter expert)* Screened vendor partners to identify possible synergies between their offerings and the strategic objectives of the Brand and/or Multi-Channel Management

Teaneck, New Jersey, Us

Held cross-functional roles in advancing seniority and responsibility. Highlights of my tenure include:• Oversaw the strategic development of over $8 million of DTP, DTC, and managed markets initiatives in a single year – representing one third of the agency revenue.• Budgeting and P&L responsibility for multi-million engagements.• Led the design, development, and execution of an award-winning multichannel patient adherence program that showed a significant ROI (measured by patient-level data).• Developed and delivered annual HLOP and DLOP presentations for numerous brands.• Developed custom analytic mechanisms, including an ROI model for HCP cross-channel programs.• Designed and wrote an IRB-approved study protocol for measuring the impact of a digital patient program on patient behaviors.

* Maintained close relationships with major pharmaceutical clients throughout the project life cycle.* Oversaw project management duties for high-level pharmaceutical market research/educational initiatives, including timelines, budgets, facilities, recruitment, subject travel, and agenda development. * Analyzed results from qualitative market research initiatives and crafting resulting presentation reports.* Created proposals to attract new business.

Philadelphia, Pa, Us

• Interacted closely with Fortune 100 clients—from the proposal level through project production and delivery phases—to ensure customer satisfaction.* Grew business by cultivating close relationships with key brand stakeholders.* Worked with project management teams to ensure strategic needs of clients were met.* Created and wrote proposals to attract new business, as well as developed and delivered presentations.

* Assumed complete responsibility for Wharton Impact, a publication focusing on faculty research. Interviewed world-renowned faculty members, and reviewed and evaluated their research for possible inclusion in the publication.* Wrote all copy and managed all stages of publication production* Developed articles for the Wharton alumni magazine

* Wrote news stories covering area entrepreneurs and small businesses* Assumed complete responsibility for all copy for the financial transactions section, including researching information and supervising outside contributors.

Baltimore, Maryland, Us

* Wrote both breaking news stories and in-depth features involving Maryland’s business community.* Copy edited staff-written pieces and wire copy for both publications.* Was responsible for laying out the Daily Record using desktop publishing systems

Mba, Marketing

Bachelor Of Arts (B.A.), Communications, Publishing Concentration