Mickey Roothman Email and Phone Number
Passionate advocate for mentally healthier workplaces, leaders and people | Organizational Development, Performance and Sales Enablement Coach, Consultant and Professional Speaker at
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The Leading Edge
Mickey Roothman's Location
Cape Town, Western Cape, South Africa, South Africa
About Mickey Roothman
Mickey Roothman is a Transformational Breakthrough Coach, Professional Speaker, Strategist and Organizational Development and Growth Specialist.For over a decade Mickey has facilitated the transformative coaching, training, growth, development and breakthroughs of businesses, brands, individuals and corporate teams. With over 10 years of practical experience and transformational results, she has become a trusted partner to many organizations and leaders. She's also a Cognitive Behavioral Therapy Practitioner and is currently completing her Organizational Psychology Diploma. Some of the clients Mickey has worked with include Payfast (DPO), Bidvest, Discovery Consulting Services, Petroleum SA, Card Express, Afgri, Dr. Reddy's Oncology, Pearson Institute, Oasis Water, SANDF Divisions, Rawson Property Group, Ayihlome Training and Development, Senekal Simmonds Incorporated Attorneys, Finesse Magazine and Groot FM to name a few.She is regularly called on and featured as an expert in the media and often writes for a variety of South African publications as an expert in the field of Personal and Professional Growth and Development as well as Digital and Personal Brand Strategies.Mickey has co-authored several books with other leading personal and professional growth and development experts both in South Africa and Internationally.Her passion and purpose is to help organizations, individuals, leaders and teams to improve their personal and professional skills, enhance their personal and professional satisfaction, achieve high performance, overcome their obstacles and barriers, and ultimately break through to the next level to reach their desired personal and professional goals and highest potential.Mickey has a library of over 175 Personal and Professional Development Training Courses available in various delivery formats, and has created many bespoke coaching training and development content and programs for a variety of industries and clients. Having spent over a decade in the corporate environment herself, she strives to become a trusted accountability partner and a team player with a vested interest in seeing you win and reach your individual and collective goals with ease and confidence. Mickey endeavors to be an asset to every individual, organization and team that she undertakes to work with.For more information email admin@mickeyroothman.com
Mickey Roothman's Current Company Details
The Leading Edge
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Passionate advocate for mentally healthier workplaces, leaders and people | Organizational Development, Performance and Sales Enablement Coach, Consultant and Professional Speaker
Mickey Roothman Work Experience Details
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Coaching And Consulting Lead | Organizational Development, Performance And Sales EnablementThe Leading Edge Mar 2012 - PresentCape Town, Western Cape, South AfricaThe Leading Edge specializes in Organizational Development, Leadership Development, Performance and Sales Enablement Coaching and Consulting Services for Organizations, Leaders, Teams, Individuals and Brands.In my role as Lead Consultant, Coach and CEO, I help organizations, leaders, teams, individuals and brands to identify the limitations and obstacles that are holding them back and assist them with mapping out and executing their bespoke, strategic, actionable plan for achieving their desired growth, goals and maximum potential.My role is to elevate the skills, knowledge, systems and processes within an organization, resulting in higher quality outputs, increased productivity, increased job satisfaction, decreased absenteeism, employee retention and customer loyalty and satisfaction.I am a specialized professional who plays a crucial role within organizations and team. improving the efficiency, effectiveness, and overall performance of people and processes within the organization.Utilizing a blend of both traditional and leading-edge technology to ensure seamless adoption and implementation of all proposed strategies and projects, I become an integral part of your organization and team.I work closely with leadership and employees alike to identify areas for improvement, facilitate development of customized training and development programs, and implement strategies to enhance the quality of brand equity, communication, employee engagement, employee satisfaction and customer satisfaction. I specialize in: Organizational Development,Leadership Development, Personal and Professional Development, Business and Brand Growth Strategies,Performance Coaching, Sales Enablement Coaching and Consulting,Client Services Coaching,Adoption and implementation of New Technology and Automation,Establishing Digital Brand Equity,Organizational Culture,Employee Engagement and SatisfactionLearning and Development Program CreationChange Management,
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Business Development And Client Success ConsultantDiscovery Limited Jul 2022 - Sep 2023Cape Town, Western Cape, South AfricaDiscovery Limited is an International pioneer in the Financial Industry and provides services on Health Insurance, Life Insurance, Investments, Short-Term Insurance, Banking and Vitality Wellness Program. In this role I form part of the tactical business team. I am responsible for an allocated group of Financial Advisors and Advisory Firms, providing them with high level service and business growth strategy and consulting, as well as product, technical, software and systems training and adoption. I assist my clients with meeting compliance and regulatory requirements as well as meeting targets and deadlines for securing new business and maintaining existing business within the Discovery range of products and services.Duties: Develop business strategies for advisors to attract and acquire new clients; Assisting financial advisors with making informed decisions; Develop strategies alongside financial advisors to meet short and long term objectives; Analyze data; Prepare proposals best suited for individual client’s requirements; Present advisors with information on new and existing products and services; Build and maintain strong relationships with advisors to cement loyalty; Monitor business growth; Provide advisors with a high level of individualized customer service; Assist advisors with identifying investment options for their clients; Monthly and Annual Reporting, Facilitate New Technology adoption and user training on a variety of new platforms, apps and software rolled out by the company (both online and in person). -
Senior Business, Brand And Growth Strategist | Business Coach | CeoBrand Boosters Strategic Marketing And Brand Development Agency Jan 2011 - Jul 2016Pretoria, Gauteng, South AfricaIn this role I assisted Small to Medium Enterprises (SME's) with positioning, growing and maintaining their brand, business, products and services with their target audience. I assisted these businesses with conceptualizing, developing and implementing particularly organic growth strategies with a particular focus on online growth and development strategies.This role exposed me to working with a variety of industries, where I had to very quickly gain an in-depth understanding of their brand, products, services, target audience, goals and industry in order to deliver results driven strategies and innovative ideas for growth and development, at times on a limited budget and within a short amount of time.Duties:Relationship Building and Cementing Loyalty.Client Success Management.Project Co-ordination and Management.In-depth Research.Data Analysis.Reporting.Presentations and Training.Managing stakeholder budgets, assets, communications and expectations.Negotiating contracts and identifying and securing strategic partnerships.Developing and implementing Growth Strategies.Staying abreast of the latest technology and trends within a variety of industries.Conceptualize and develop Digital Brand Growth Strategies and content strategies.
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Brand And Marketing ManagerUnique Dairy Products (Pty) Limited Jan 2011 - Jul 2011Pretoria, Gauteng, South AfricaUnique Dairy Products (Pty) Ltd are the producers and distributors of all dairy products to major groups in South Africa, including Wakaberry and the Famous Brands Group.In this role I was responsible for leading, developing and managing the Sales, Administrative and Retail staff within the organization as well as coordinating with Senior Management within the various departments to ensure that Targets and SLA's for the production and delivery of orders were on track.This role required me to having an in-depth understanding of the brands, visions, goals and products of each of the National Brands that we supplied and distributed to was key to establishing strong relationships with the CEO's and other stakeholders both internally and externally.My role also included conceptualizing, developing and coordinating bespoke strategies, campaigns and marketing material for each of our respective products and brands within the portfolio as well as for each of our respective National Clients for use in Retail as well as online, print and other marketing and media platforms to ensure their and our market growth and retention.A key part of my role was to identify, negotiate and secure strategic partnerships to ensure market growth and retention for the business as well as for each of the respective products produced and distributed by the business.Other functional duties included:Data AnalysisCustomer Success and RetentionResolving and Escalating Queries and DisputesReportingResources and Asset ManagementTraining and Development of both employees and clientsPresentations to groups and individuals -
Brand And Marketing Manager (Fixed Term Contractor)Maranatha Records Jul 2010 - Jan 2011Pretoria Area, South AfricaMaranatha Records was the largest distributor and producer of both National and International Gospel Music, Books, Movies and other Gospel Products in South Africa.The company also owned one of the largest Retail Groups for the distribution and Sales of Gospel Products In South Africa (Gospel Direct).My role and duties included:Conceptualizing, Developing and Implementing of Brand and Marketing Strategies for New and Existing Releases.Writing scripts and copy for radio, magazine, web, retail and other advertisements.Writing Bio's for Artists.Ensuring that all radio stations received copies of New Releases.Ensuring that our New Releases rank on the Top 20 playlists of all National Radio Stations.Ensuring distribution of our products to all stores Nationally.Developing Marketing Material for Retail Stores.Briefing and training all staff on New Releases, Promotions and Product Placement Strategies within the stores.Building strong relationships with all stakeholders both internally and externally (Staff, Department Managers, International Music Producers and Distributors, Artists and Media).Plan and Execute Media Launches for New Releases.Write and distribute Media Releases to all National and International Media.Data Analyzing.Reporting.Ensuring projected Sales Targets for New Releases are being reached through all channels.Presenting and doing interviews about new products on radio and television.Identify, negotiate and secure strategic partnerships.Competitor and Market Research.
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Senior Brand ManagerWow Products (Pty) Ltd. Sep 2009 - Jul 2010Pretoria, Gauteng, South Africa• Launching, establishing, positioning, growing and maintaining the Brand and its products within the South African Market• Establishing, Growing and Maintaining Brand positioning and identity.• Press and Public Relations• Manage all above and below the line advertising of the company and its products• Management of market and competitor intelligence• Conceptualize incentives for all agents to meet monthly targets• Monitor and motivate Agents to reach monthly targets• Employ, train and manage over 60 agents Nationally• Manage the regional Office Manager for Cape Town Office• Asset Management• Financial resource management• Monthly sales performance and trend Reports to the 4 Directors• SWOT Analysis• Trade Exchanges• Proposals and offers to large groups at Head Office Level• Identifying opportunities for the brand and its products in the South African market.• Manage monthly agents meetings• Train and keep all agents informed of new developments within the company
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Pr, Brand And Marketing Manager (Fixed Term Contractor)Media In Africa Jul 2009 - Sep 2009Pretoria Area, South AfricaPRMarketing and Branding Strategy DevelopmentTrade ExchangesEventsPublicityCommunicationsMedia LiaisonStrategic Partnerships -
National Key Accounts Manager (Horeca)Nestlé Nespresso Sa Aug 2008 - Jun 2009Johannesburg, Gauteng, South Africa• Launching, establishing, positioning, growing and maintaining the Brand within the Market• Establishing and developing this channel in the South African Market according to set targets• Management of market and competitor intelligence• Initiating trial and brand conversion• Asset Management• Financial resource management• Managing Channel Development• Implementing and developing systems for this new channel• Monthly Reports to the International Horeca Manager in Switzerland• Managing and co-ordinating from sale to installation of 100+ machines at a time• Proposals and offers to large groups at Head Office Level• Identifying opportunities for the brand within South Africa and within the channel. -
Marketing And Events ManagerForlife Holdings Dec 2007 - Jun 2008Pretoria, Gauteng, South Africa• Launching, establishing, positioning, growing and maintaining the Brand within the Market• Press and Public relations• Organizing launch activities and events for the various brands and businesses within the company• Management of market and competitor intelligence• Financial resource management• Proposals and offers to large groups at Head Office Level• Identifying opportunities for the Company within the South African Market.• Proposals and Trade Exchange agreements• Launched the Ryk Neethling Swimming School – Players Academies
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Brand, Marketing And Events ManagerFashiontv Feb 2006 - Jun 2007South Africa• Launching, establishing, positioning, growing and maintaining the Brand within the South African Market• Public Relations and Media Relations• Sourcing of Sponsorship for events• Business Proposals to Suppliers and Sponsors at Head Office Level• All Advertising and Marketing of Fashion TV Café’s and new stores as well as the FTV Brand Nationally• Planning of Quarterly Marketing and Events Prospectus• Financial Resource Management• SWOT Analysis• Identifying Business Opportunities for the Brand and Negotiating with prospective Business Partners Nationally• Full function Event Planning, Management,Co-ordination and Evaluation • Composition and updating of ongoing advertising media internally at a National level • Relationship building and maintaining with FTV International Head Office, Celebrities, Press, Business Partners, Suppliers and VIP Members• Driving Awareness of the FTV Brand within South Africa and abroad• Reconciliation of Sponsorship Accounts • Overseeing all aspects of the Brand portfolio• Project management through project teams and other departments • Preparing management reports, including return on investment, expense budget reconciliations, and GP% achievement of projects and events• Management and accountability for brand• Conducting market research, both formal and informal• Management of market and competitor intelligence• Development of relationships with parties that are responsible for the development and execution of the Brand marketing communications plans• Responsibility, accountability and control of the Brand Marketing Budgets• Effective use and empowerment of support functions within the marketing department• Presentation of the annual and quarterly Marketing Plans to the Directors and Senior Management• Events organized: Charity Events, Corporate Functions, Fashion Shows, Product Launches, Modeling Competitions, Grand Openings of all shops. -
Consumer Relations Amplifier And Dunhill Brand RepresentativeBat Mar 2002 - Mar 2005Johannesburg Area, South Africa• Cementing loyalty to the brand amongst existing consumers• Initiating trial and brand conversion• Asset Management• Financial resource management• Managing personal development • Territory management• SWOT analysis• Route planning• One to one communication (Direct Marketing)• Consumer profiling• Database management• Event Planning & Management• Post-event evaluation• Direct Marketing of events• Implementing National Brand Plans and Cycle plans within the market• Growing and maintaining the Brand’s Market share and positioning within the market• Researching competitor activities within the market• Researching consumer trends within the market segment• Internal Courses completed:Personal MasteryEmotional IntelligenceConsumer Engagement Program (Government accredited Marketing certificate)
Mickey Roothman Skills
Marketing
Strategy
Advertising
Marketing Strategy
Brand Development
Management
Direct Marketing
Brand Management
Digital Marketing
Brand Awareness
Marketing Management
Strategic Communications
Strategic Planning
Social Media Communications
Branding And Identity
Personal Branding
Corporate Branding
Brand Positioning Strategies
Communication
Business Networking
Consulting
Brand Marketing
Experiential Events
Btl Activations
Personal Development
Coaching
Executive Coaching
Wellness Coaching
Professional Speaker
Personal Mastery
Leadership
Public Speaking
Training
Professional Mc
Business Strategy
Business Development
Social Media
Entrepreneurship
Customer Service
Mickey Roothman Education Details
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The Academy Of Modern Applied PsychologyCognitive Behavioral Therapy -
Organizational Psychology | Globally Recognized, Cpd Certified -
Centre Of ExcellenceNlp Practitioner (Cma And Ianlpc Accredited Course)
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Centre Of ExcellenceCma Accredited Corporate Wellness Coaching Diploma (Includes Cpd Accreditation)
Frequently Asked Questions about Mickey Roothman
What company does Mickey Roothman work for?
Mickey Roothman works for The Leading Edge
What is Mickey Roothman's role at the current company?
Mickey Roothman's current role is Passionate advocate for mentally healthier workplaces, leaders and people | Organizational Development, Performance and Sales Enablement Coach, Consultant and Professional Speaker.
What schools did Mickey Roothman attend?
Mickey Roothman attended The Academy Of Modern Applied Psychology, Austin Peay State University, Centre Of Excellence, Centre Of Excellence.
What skills is Mickey Roothman known for?
Mickey Roothman has skills like Marketing, Strategy, Advertising, Marketing Strategy, Brand Development, Management, Direct Marketing, Brand Management, Digital Marketing, Brand Awareness, Marketing Management, Strategic Communications.
Not the Mickey Roothman you were looking for?
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Mickey Roothman
Senior Executive At Brand Boosters Marketing, Events & PromotionsCity Of Johannesburg1hotmail.com
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