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A creative technologist and strategist who focuses what it means for an individual to engage with a brand. Mickey helps companies develop effective branding strategies that improve: core business relationships and experiences with customers and clients, brand communication and engagement, brand awareness, visual intent of design, web and social media presence, and economic growth.The wide range of skills he has gained in positions at Razorfish, from Interactive Developer, Planner, and Digital Strategist, has expanded his career appetite and lead him to pursue his current passion as Director of Experience and President of Forage. His experience in successfully executing strategic campaigns, performing brand audits, acquiring and sustaining new clients, managing vendor relationships, developing and implementing tailored social media tactics, and accumulating lead generations has fueled his passion for the business and leading his team to success.He has had the privilege and pleasure of working variety of national and global brands including but not limited to; Best Buy, Coors, Disney, Levi’s, Microsoft, Nike & SonyWork that makes me smileMobileForecasting online trendsDeveloping online platformsStrategic branding processSocial media strategy deliberationEffective execution of client needs/desiresImproving UI and supported direction of client websitesInteractive media platformsThoughtful and concise communication of strategic plans & processesCreative involvement in branding exercises
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Director Of Digital TechnologyMintz + Hoke Nov 2018 - PresentAvon, Ct, Us -
Digital Strategy Marketing & Ecommerce ManagerNefco Corporation Jul 2014 - Oct 2018East Hartford, Connecticut, UsGuiding a 30 year old family businesses digital transformation to embrace digital solutions and eCommerce.* Managed and implemented digital solutions including; eCommerce, CRM, ERP, PIM, and others * Designed and developed executive dashboards; over 20 KPI’s * Managed team overseeing 300k sku’s and active customers* eComm properties have seen a 67% growth over previous year month, increasing from 3.6 to 6.25* 6% growth month over month site search and average 45% growth over previous year month * Increased placement on average 3.8 positions brand targeted and ~10 positions on competitive product listings -
PresidentForage Jan 2013 - Oct 2015Forage is a photo-based scavenger hunt platform, playable from mobile devices, for creating engagement and user-generated content at events. http://letsforage.comDuties and Responsibilities include:* Product road map* Development* User experience* Brand positioning* Sales and new business development
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MentorNike+ Accelerator, Powered By Techstars Mar 2013 - Jun 2013The Nike+ Accelerator, powered by TechStars, will host 10 companies for a three-month (March 18 to June 13), immersive, mentor-driven startup accelerator. The focus is to allow companies to leverage the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.- Serve as a mentor for the first round of Nike+ Accelerator powered by TechStars incubator fellows. - Offer council on brand strategy, digtial marketing, user experience as well as business viability.
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Director Of ExperienceFight Aug 2010 - Feb 2013Portland, Or, UsAs with any small agency everyone wears a variety of hats, my time at Fight has been no different. Fight as an company had two different identities. The first identity was the agency side which was focused on creating marketing programs, offering advertising services, and providing measurement and analysis of these activities for our clients. The second identity was around an in-house created digital product called Forage. An mobile scavenger hunt platform for events and brands to create experiences for their audiences. Duties as related to agency work* Client education* Collaboration with Creatives* Collaboration with Analytic Department * Business Development* Creation & Delivery of creative conceptsDuties as related to digital product * Product conception* Product development, front end & back end* Creation of supporting marketing materials* Business development* Pitching * Product road map* User surveys* UX* Client engagements -
OwnerMortar And Pixel Oct 2003 - Jul 2012UsMortar and Pixel is my home away from home on the web. It has served as a base from which to do freelance work as well as a place to showcase my my various web-related experiments. -
Digital StrategistRazorfish Jan 2009 - Jul 2010New York, Ny, UsCore responsibilities of my job revolve around strategy and tactics as it relates to client work and internally. Duties include but are not restricted to.. * Client education* Internal education* BD work ( Business Development/ Pitch Work ) * Big idea thinking* Collaboration with Creative Department* Collaboration with Development Department* Collaboration with Analytic Department * Creative/Developer group translations* Identifying technology opportunities* Managing vendor relationshipsPartial Client List* Microsoft * Coors* Levi's * WeightWatchers* Best Buy* Disney* NWAirlines -
Digital Channel StrategistRazorfish Jan 2008 - Jan 2009New York, Ny, UsThe role of the Digital Channel Strategist is to stay abreast of the latest digital tools and platforms and help match those resources with our projects and audiences. Think of it as a mash-up of account planning, media, and technology. -
Interactive DeveloperRazorfish Feb 2006 - Jan 2008New York, Ny, UsCollaborate with creative directors and clients alike to create interactive online campaigns from existing print and tv directions. Actively follow web trends and technology to help keep clients project exciting and engaging. Responsibilities include, concept development, design, development, and consulting.Clients include : Microsoft, Coors, WeightWatchers, Levis, Expedia, Northwest Airlines -
Interactive Media Adjunct ProfessorPortland State University Jan 2008 - Dec 2009Portland, Or, UsTeaching Interactive Media I and II, which are both 300 hundred level classes within the GraphicDesign major at Portland State University. These two classes serve as introductions to both the online and off-line worlds of Rich Media and Interaction. I have had the pleasure of developing the course curriculum, preparing lecture materials, translating complex abstracts into ideas that easy to understand, as well as mentoring students during independent studies. My goal for them, is to enstill them with a strong understanding of what it means to work in Interactive Media, and give them the right skills for it. Aprox 25+ students. -
Interactive DeveloperLucid Blend Interactive Studios 2003 - 2005Netanya, IlDevelop interactive marketing presentations for start-up to enterprise-level companies. Integrate existing branding to augment clients’ online presence. Responsible for concept development, design and production.
Mickey Slater Education Details
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Skidmore CollegeArt
Frequently Asked Questions about Mickey Slater
What company does Mickey Slater work for?
Mickey Slater works for Mintz + Hoke
What is Mickey Slater's role at the current company?
Mickey Slater's current role is digital + strategy + tech.
What is Mickey Slater's email address?
Mickey Slater's email address is mi****@****orp.com
What is Mickey Slater's direct phone number?
Mickey Slater's direct phone number is +186029*****
What schools did Mickey Slater attend?
Mickey Slater attended Skidmore College.
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