Mick Hollison

Mick Hollison Email and Phone Number

CEO | Board Member | Advisor @ RedLine Advisors
About Mick Hollison

I am the Founder of RedLine Advisors. RedLine is a bespoke advisory and consulting firm focused exclusively on positioning companies and their products for the opportunities, challenges, and threats presented by the AI revolution. We help build and communicate an AI-powered roadmap for the future of your business and the products and services you deliver. We primarily service technology companies that must reimagine their businesses and product portfolios for an AI-driven future. In addition to my advisory work at Redline, I serve as an Advisory Board Member, Consultant, and Investor for several high-growth technology companies. I also mentor and coach aspiring technology leaders and entrepreneurs. I am passionate about innovation, customer success, and value creation. I graduated from Georgia Tech with a bachelor's of science degree in management and I am an active alumnus.Previously, I served as the President of Cloudera and a Section 16 Officer. I was a key member of the Office of the CEO that led the company's cloud growth, business strategy, digital transformation, and marketing. I was instrumental in driving growth and improved profitability that resulted in Cloudera's $5.3B acquisition by private equity in 2021. With over 30 years of experience in enterprise software and SaaS, I have built, grown, and transformed multiple companies on their journey to profitable growth and $1 billion or more in revenue. I have a proven track record of creating and executing go-to-market strategies, product management and marketing, customer engagement, competitive differentiation, investor relations, and M&A. I have also created and led new categories and revenue streams in desktop virtualization, SaaS-based sales acceleration, and data management, analytics, and AI.

Mick Hollison's Current Company Details
RedLine Advisors

Redline Advisors

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CEO | Board Member | Advisor
Mick Hollison Work Experience Details
  • Redline Advisors
    Founder
    Redline Advisors Jul 2024 - Present
    RedLine helps the world's best technology companies stand out from their competitors by providing them with great positioning, messaging, and competitive differentiation built for the AI era.
  • Sema4.Ai
    Strategic Advisor
    Sema4.Ai 2024 - Present
    Providing strategic guidance to Sema4.ai leadership on positioning, messaging, competitive differentiation, and communications.
  • Incorta
    Strategic Advisor
    Incorta Jun 2024 - Present
    Foster City, Ca, Us
    Providing strategic guidance to Incorta's leadership on positioning, messaging, and competitive differentiation.
  • Usertesting
    Advisory Board Member
    Usertesting 2022 - Present
    Los Gatos, California, Us
  • Epic Ventures
    Advisory Board Member
    Epic Ventures 2018 - Present
    Salt Lake City, Ut, Us
  • Workrise
    Ceo And Board Member
    Workrise 2024 - 2024
    Austin, Texas, Us
    Workrise, the energy supply chain company, builds and delivers software and services that drive the energy industry forward. We forge the connections that make it easier, faster, and safer to power our world.
  • Cloudera
    President
    Cloudera 2021 - 2022
    Santa Clara, California, Us
    President, Section 16 Officer, and key member of the Office of the CEO charged with leading cloud growth, business strategy, digital transformation and marketing. Instrumental in driving growth and improved profitability that led to Cloudera's $5.3B acquisition by private equity.
  • Cloudera
    Chief Marketing & Digital Transformation Officer
    Cloudera 2016 - 2021
    Santa Clara, California, Us
    Responsible for corporate positioning, messaging, demand generation, branding, and corporate communications. Also charged with leading cross-company digital and cloud transformation initiatives. Created highly differentiated product positioning that led to significant share gains. Co-authored the S1 document and all other key messaging that preceded taking the company public in 2017. Helped develop all quarterly earnings reports and messaging for investment community.
  • Insidesales.Com
    Chief Marketing Officer
    Insidesales.Com 2013 - 2016
    Austin, Tx, Us
    Led all marketing functions of SaaS company InsideSales.com from branding and demand generation to product marketing and media relations. Created the Sales Acceleration category helping lead to triple digit ARR growth for 3+ years and a $1B+ valuation. Built core messaging for fundraising with key VC firms and strategic investors.
  • Citrix
    Interim Cmo
    Citrix 2013 - 2013
    Fort Lauderdale, Fl, Us
    Led all marketing functions across all divisions of Citrix - driving in excess of $2.6 billion in revenues. Product portfolio ranged from app and desktop virtualization to SaaS web collaboration tools and advanced networking appliances.
  • Citrix Systems
    Vice-President Integrated Marketing & Strategy
    Citrix Systems 2011 - 2012
    Fort Lauderdale, Fl, Us
    Responsible for companywide product and solutions marketing across a $2.2 billion portfolio. Also charged with product pricing, packaging, and positioning. Led software licensing team.
  • Citrix Systems
    Vice President Product Marketing
    Citrix Systems 2009 - 2011
    Fort Lauderdale, Fl, Us
    Responsible for product marketing for Desktop division - a $1B portfolio. Designed and executed revolutionary messaging, pricing and packaging strategies that led to triple digit growth.
  • Citrix Systems
    Vice-President And Product Line Executive
    Citrix Systems 2007 - 2009
    Fort Lauderdale, Fl, Us
    General manager for new product line. Led all functions including product development, management, and delivery for Citrix XenDesktop - a market leading solution for virtualizing Windows desktops.
  • Citrix Systems
    Vice-President And Chief Of Staff
    Citrix Systems 2006 - 2007
    Fort Lauderdale, Fl, Us
    Responsible for a broad range of strategic, operational and financial duties spanning the Office of the CEO. Also led the corporate philanthropy function.
  • Microsoft
    Senior Director, Enterprise And Partner Group
    Microsoft 2004 - 2005
    Redmond, Washington, Us
    Led Executive Engagement function for Microsoft's Enterprise and Partner Group. Developed messaging, campaigns and corporate events targeting senior executives in Microsoft's largest customers and prospects. Managed Microsoft's Executive Briefing Centers globally. Developed content and delivered world-class events including the Microsoft CEO, CIO and Partner Summits. Led transformation of executive customer programs, increasing revenue impact to more than $3 billion.
  • Ibm
    Director Of Sales
    Ibm 1990 - 2003
    Armonk, New York, Ny, Us
    Held numerous leadership positions in sales, systems engineering, and sales enablement at Lotus and IBM over a highly successful 13 year tenure. Key roles included Director of Global Sales Enablement for WebSphere, Director of Sales for Lotus Collaboration, Director of Industry Sales, Director of Sales Operations, and Chief of Staff to the Lotus CEO. Awarded top Inside Sales, Account Rep and Systems Engineering Awards. Led a 200 person global business collaboration sales team at IBM that increased revenues by 27% to $143M in 2002. Led competitive team that helped grow WebSphere portal business by more than 500% in 2003 and established market leadership for the product line. Awarded multiple Lotus Achiever's Club trips for sales performance in excess of 150%.

Mick Hollison Skills

Enterprise Software Cloud Computing Product Marketing Strategy Product Management Saas Salesforce.com Leadership Strategic Partnerships Go To Market Strategy Virtualization Management Lead Generation Business Strategy Crm Marketing Mobile Devices Business Alliances Solution Selling Sales Enablement Sales Process Networking Professional Services Executive Management Start Ups Business Analysis Demand Generation Infrastructure Competitive Analysis Complex Sales Software Industry Channel Partners Marketing Automation Thought Leadership Brand Development Messaging Integrated Marketing Partner Management Multi Channel Marketing Managed Services Vdi Data Center Pre Sales Citrix Strategic Alliances Paas M&a Experience Mobile Applications Storage Solutions Marketing

Mick Hollison Education Details

  • Georgia Institute Of Technology
    Georgia Institute Of Technology
    Management

Frequently Asked Questions about Mick Hollison

What company does Mick Hollison work for?

Mick Hollison works for Redline Advisors

What is Mick Hollison's role at the current company?

Mick Hollison's current role is CEO | Board Member | Advisor.

What is Mick Hollison's email address?

Mick Hollison's email address is mi****@****hoo.com

What is Mick Hollison's direct phone number?

Mick Hollison's direct phone number is +180183*****

What schools did Mick Hollison attend?

Mick Hollison attended Georgia Institute Of Technology.

What are some of Mick Hollison's interests?

Mick Hollison has interest in Kids, Cooking, Electronics, Traveling, Gardening, Home Improvement, Reading, Sports, Golf, Travel.

What skills is Mick Hollison known for?

Mick Hollison has skills like Enterprise Software, Cloud Computing, Product Marketing, Strategy, Product Management, Saas, Salesforce.com, Leadership, Strategic Partnerships, Go To Market Strategy, Virtualization, Management.

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