Mickie White Email & Phone Number

San Francisco, Ca, Us

I am a professionally trained coach and I help business people create and obtain their professional goals by helping them overcome obstacles that may be impeding their success, improve their communication, leadership and relationship skills, increase their productivity, and I help them utilize their natural talents to benefit both themselves and their organizations. Clients have included retiring corporate leaders transitioning to new careers, senior level staff having been laid off from long-term positions, stay-at-home parents returning to the workforce after extensive time off, corporate executives seeking greater career satisfaction, individuals who have felt isolated in their companies or industries, professionals going in a completely new career direction or interested in pursuing entrepreneurship, and small to medium-sized business owners seeking to grow their revenue.

Los Angeles, California, Us

Collaborated with international clients in the travel industry to develop full-scale, integrated marketing programs utilizing print & digital advertising products, custom events, webinars, educational conferences, and custom marketing solutions for our travel industry magazine that is owned by Northstar Travel Media Group.➤ 70% advertiser client base and 30% agency base.➤ Included clients in the Fortune 500.

San Francisco, Ca, Us

Sold a suite of media products that included print, online, direct marketing, out-of-home and event sponsorship on a national and international level to the travel industry. Managed and collaborated with 10 international media reps to sell our products to international travel organizations and governments. ➤ Sold between $4 - $6.5 million in advertising each year.➤ 40% of ad revenue came from digital sales.➤ 60% agency client base and 40% advertiser base.➤ Worked with Fortune 100 clients.

New York, Ny, Us

I sold a suite of media products that included print, online, direct marketing, out-of-home and event sponsorship on a national and international level to the travel industry.

San Francisco, Ca, Us

Lead business development activities by selling customized educational travel programs to US university faculty and administration in 32 states. Combined my interests in sales, marketing, travel and event planning by representing our organization at national and international higher education conferences, seeking collaborative opportunities with supplier vendors and promoting our services to university representatives. ➤ Strategized & Implemented marketing tactics to increase sales by 132% within the first year.

San Diego, California, Us

Combined my interests in advertising, marketing, event planning, and sales by creating business development opportunities for our publication while managing a sales team and conducting outside sales for the Membership Directory of the San Francisco Chamber of Commerce. Our specialty publication catered to the hospitality and events industries. ➤ Promoted from Sales Exec to Managing Director after only 4 weeks.➤ Managed a team of 4 Sales Execs.

St Petersburg, Florida, Us

Created new business development activities in a local territory. Educated small to medium-sized business owners on how to market their businesses and advertise their products and services. Sold direct marketing advertising and guided clients in the creative direction for their advertisements.➤ Secured the largest advertiser in our franchise's history.

For fun, I shared my skills and knowledge on informational interviewing, job hunting, resumes, cover letters, tracking job applications and interviews, practicing for job interviews to groups of usually 10-20 people on a bimonthly basis at local coffee shops. Started off with attendees that were friends of friends who suffered during the dot com bust, but then word spread to others who came to my groups.

New York, Ny, Us

Hired to open up regional advertising office. Recruited, trained, and managed inside sales staff, production staff, and outside sales activities, calling on advertisers and ad agencies in the Northwest US. Created, sold, and managed customized advertising scanning and monitoring programs for our clients.

New York, New York, Us

Managed account activities for a mutual fund company (Janus), a Japanese packaged goods/food company (Kikkoman), and a gaming company (SEGA). Participated in budget management, market research, strategy development, planning marketing programs, media planning, production shoots, and editing sessions, scheduling, sourcing, crafting creative concepts and copywriting, and client events, meetings, and presentations. ➤ While managing my financial services and packaged goods/food account, was also invited to participate in a large-scale and lengthy pitch process for an international gaming account, which we won.

Educational Technology Marketing Intern, The University of Alabama CCETAdvertising Sales Executive, WICE (Paris)Bought and sold advertising for this non-profit educational and cultural association.Sales & Marketing Assistant, Time Inc. (Atlanta)Provided marketing assistance to advertising sales reps for Time, Fortune, People, Sports Illustrated, etc.Marketing Coordinator, Time Magazine International (London)Recruiter, Randstad (Atlanta)

Ma, Communications - Advertising, Public Relations & Integrated Marketing Communications

International Business

Ba, English, Communications

Business & Marketing Core