Mick Trainor Email & Phone Number

Sacramento, CA, US

United States

• In my role, I am modernizing the marketing strategy, identifing potential acquisition targets and growing our footprint in an underdeveloped region of the US.
• Led multiple acquistion target identifications including initial diligence efforts
• Revamped sales communication tools for more effective customer acquistion
• Enhanced marketing and sales partnerships for more effective industry collaboration and lead generation

United States, Remote

• Coalesced common commerical and clinical needs to drive effective industry/hospital partnerships for clinical advancement in the cardiac care community
• Advocated and negotiated for corporate grants to leading cardiac research institutions totaling $500K
• Delivered 20+ physician ed. programs around to expand application of advanced therapies
• Organized society meeting symposiums bringing leaders together to discuss the future of treatment
• Partnered with rising physicians through greater education and research collaboration events

Napa, California

• Revamped all facets of marketing and operations for more sustainable long term growth
• Leveraged industry partnerships to drive referral growth of 12%/$3M YOY
• Revenue and gross margin CAGR of 20% and 10%, respectively, over 3 year period
• Reversed negative cash flow trends via strategic cost cutting and holistic project budgeting approach

United States And Europe

• Established key market share foothold in underdeveloped market through development and leadership of sales, marketing and training teams
• Re-established long dormant relationships with all Key Opinion Leaders in European market
• Reignited passion around cardiac mapping technologies driving revenue, by $30M, in first 18 months
• Created greater bundling scale opportunities across Cardiology division, delivering +10% growth
• Delivered over quota results for year in first ten months in Sacramento region

• Responsible for all aspects of product marketability to Biopharma industry including R&D collaboration.
• Launched multiple cell culture and PCR testing products in first 12 months adding $15M to portfolio revenue
• Rebranded and repositioned legacy product lines to align more closely with customer requirements and values

• As part of a small startup team, I developed and delivered all facets of customer engagement understanding clinical data and business model to launch a disruptive technology
• Created novel business model to deliver new technology to an underserved wound care sector
• Developed mail order revenue model allowing prescriptions to be filled and billed directly
• Created and delivered multiple patient education sessions to ensure maximum compliance

• Goto for all MRI contrast delivery system questions from positioning to pricing, product improvements to product issues
• Oversaw marketing activities that led to three year growth trend of $10M of sales and service revenue
• Created and delivered numerous physician and AHP education on the latest clinical advancements

• Directed all aspects of product marketing including a new product extension and discontinuance

• Designed and executed all aspects of Kids Ketchup launch plan for first new product in 15 years creating $20M of incremental revenue
• Responsible for identifying seasonal sales trends and aligning promotional spending to maximize sales volume
• Engaged all major grocery and club chains to develop annual go to market strategies

Various

• Decorated Surface Warfare officer leading multiple divisions of personnel at sea and also leading the modernization program of the Navy's communications for all ships and submarines
• Developed and executed $250M Navy communication modernization program within the 3 year projected timeline
• Led electronics division successfully resulting in Pacific Fleet operational efficiency award.
• Operationally led teams from 10 to 45 personnel

Bachelor Of Science - Bs, Economics

Master Of Business Administration - Mba, Management, Marketing, Finance