Michael Wurster Email and Phone Number

Lead teams staked to audience growth and engagement, customer experience, revenue, and continuous improvement to platform features and operationsCollaborate with senior management on product strategy, roadmapping, prioritization, and translate into actionable plansTransformed the technology stack by migrating to a new content management system, customer data platform (CDP), email service provider (ESP), customer experience platform and subscription platformArchitected digital platform integrations to deliver marketing automation, publishing workflow improvements, iterative testing, time-to-market speed, and personalized user experiencesOptimized the payment processing user experience and introduced new payment methods including Apple Pay, PayPal and ACHPropelled subscription retention through payment updater services, improved payment retry logic, and personalized on-site messagingProduct lead for iOS and Android app developmentIntegrated Slack with ChatGPT and Google Gemini to automate social posts for editorial contentManage content syndication services for partners including LexisNexis, Dow Jones, Bloomberg, Yahoo Finance and Thomson ReutersPerformance highlights include 300% growth in subscriptions, 1100% growth in top-of-funnel registrations, and 40% growth in leads for enterprise salesProficient collaborating and leading cross-functional teams including sales, marketing, audience development, lead generation, editorial, UX design, and developers

Led the transition to Sailthru email, enabling the deployment of over 100 personalized newsletters, and transforming event marketing with automation capabilitiesExecuted site redesigns by coordinating project plans with stakeholders, editors, designers and developersOnboarded Marketo for lead generation programs driving the increase in campaigns and improving conversion ratesCollaborated with clients to deliver custom publishing marketing servicesEvolved the content management system with new features and enhanced publishing workflowsArticulated and organized projects by defining scope, setting milestones, engaging stakeholders, and creating launch plans

Devised and deployed a marketing automation pilot to deliver personalized email experiences utilizing Exact TargetInterfaced with marketing leadership on strategy and product requirementsStreamlined registration user experience to improve conversions and data integrityIntegrated customer first-party data with sales data for full view of customer preferences

Transformed web site design, products and features driving growth to become the 3rd largest web site in the science and technology sectorPlanned, launched and managed the digital subscription business which grew to a $1 million plus business in the first yearOptimized content gating and checkout user experience, leveraging PayPal Payflow Pro for payment processingScoped and built backend processes for subscription recurring payments and revenue reportingDeveloped and executed a content partnership strategy to grow online presenceLaunched features and enhancements that delivered results exceeding KPI metricsCollaborated with content creators to launch podcast shows which would become top performers in the Apple storeImplemented SEO best practices and social sharing featuresResponsible for revenue, managing costs and KPI metrics

Modernized the workflow of the department to meet the growing demands of digital imagingProgressed the digitization of vast photography catalogs for online licensing and distributionCoordinated and delivered client ordersSet project timelines and managed prioritiesManaged six employees including the hiring of new staff and conducting performance evaluations