Micky Baca Email & Phone Number

Charlton, Ma, Us

Norwalk, Ct

Hopkinton, Ma

Creating marketing and communications content for Dell Digital, Dell’s IT organization of 10,000+ employees. Responsible for developing stories, case studies and social content for internal and external marketing and thought leadership. I also worked with IT subject matter experts to write customer-facing blog posts, highlighting their first-hand experience and advice on an array of technologies, practices and industry trends.• Excelled at translating complex technical subjects into clear stories, using “non-techie” language that drove audience to read and react• Highlighted IT’s cutting-edge digital transformation and partnership role with the business• Showcased IT’s role as customer zero for company technology, helping customers see real outcomes • Chronicled IT’s success in enabling its team member to work from anywhere in the face of changing workforce demands, underscoring company’s industry leadership role • Spotlighted IT’s ongoing transition to a modern, hybrid cloud infrastructure • Developed innovative communication angles and ideas• Brought to life experts’ thought leadership insights in blogs that consistently garnered the top views on the external site• Recognized as a favorite ghost blog author by leadership

Hopkinton, Massachusetts, United States

Editor/senior writer/social media site manager for IT Communications, focusing on the company’s conversion to an IT-as-a-Service delivery model.

Developed and wrote internal communications about a ground-breaking, company-wide project, including feature articles, project phase descriptions, team member profiles and internal marketing materials. Provided ongoing stories and fresh material for company employee website and newsletters. Also created and maintain a corporate social medial site focused on the project.

Senior writer/editor and web publisher for corporate magazine, on-line employee news outlet and corporate website at international high-technology company headquartered in Hopkinton, MA. -Developed and wrote news and feature stories for award-winning employee magazine -Managed editorial content and oversaw web publishing for corporate website-Wrote features and news stories for employee news outlet and website-Worked with communications team on variety of projects to promote thought leadership and corporate strategies

WORCESTER BUSINESS JOURNAL, Worcester, MA-- business publication Staff writer, editor MERRIMACK VALLEY SUNDAY, Newburyport, MA—alternative weekly Staff writerNEW HAMPSHIRE BUSINESS REVIEW, Manchester, NH Staff writer, editor LOWELL SUN, Lowell, MA—Central Mass. daily Staff writerNASHUA TELEGRAPH, Nashua, NH—Southern New Hampshire daily newspaper Staff writerPROFESSIONAL RECOGNITION: -Received a gold medal for Best Investigative Reporting from the AABP in 2006 for a story on dangers in the workplace, centered on the death of a local woman in a manufacturing accident.-Named Best Reporter in the 2001 Alliance of Area Business Publications Editorial Excellence Awards competition involving 46 business publications from around the U.S. and Canada.