Micky Reed Email & Phone Number

Milwaukee, Wi, Us

Greater Milwaukee

Micky thrives on turning ideas into action. With expertise in marketing, project and program management, and operational efficiency, she is skilled at keeping in-house teams and external vendors on task, timelines on track, and budgets intact. She serves local clients in southern Wisconsin and also provides remote services nationwide.Freelance services include:- Marketing strategy- Program management- Marketing project management including 3rd party vendor oversight- Blog management including including strategy and article writing- Project management for website overhauls and system migrations- Influencer strategy and management- Internal systems and process audits for increased efficiency, productivity, and cost-savings

Woodstock, Il

• Responsible for optimizing company-wide systems and processes. Perform needs analysis, 3rd partyvendor assessments, software selection and modification of business rules to increase efficiencies.• Manage IT resources to ensure optimal web performance and security.• Oversee scope, budget, staffing and timelines for operational improvement projects.• 8+ years of remote work experience including virtual management of staff and global vendors

Woodstock, Illinois, United States

• Implemented digital and print marketing strategies for 100+ campaigns each year.• Oversaw content creation process, including creative direction and final approval, for advertisements, email, social media, press releases and web content.• Transformed organization through successful management of multi-year project to replace e-commerce website, CMS and royalty management system.• Managed in-house creative team and 3rd party vendors.• Led team of 13 through transition to remote work.

Greater Milwaukee

• Launched and built food blogging brand The Three Snackateers from the ground up, establishing a unique online presence within the food and beverage niche. Manage all business, financial and operations aspects of the company.• Single-handedly achieved milestones of 100k+ monthly site sessions and 90k+ Instagram followers.• Produce SEO-researched articles including recipes, reviews, round-ups and info articles.• Utilize SEO, keyword and analytics tools including Ahrefs, Google Analytics and Google Search Console to identify keywords, audit competitor keywords and track SEO metrics.• Research food industry trends and new products.• Establish influencer and affiliate partnerships with brands and advertising/PR agencies. Consumer brand engagements include Ben & Jerry’s, PepsiCo, Frito-Lay, and many more.• Design graphics and videos for website, social media and email. • Attend annual Sweets & Snacks Expo to network with vendors and source content on new products.

• Managed the company’s subscription box program including curation of unique international snacks.• Performed market research to identify emerging snack trends, seasonal offerings and new products.• Managed budget and established supplier relationships to negotiate favorable terms.• Collaborated with cross-functional marketing, customer service, and operations teams.• Managed company blog strategy including SEO, keyword research, writing articles, image sourcing and publishing via WordPress.• Collaborated with marketing agencies on email, social, influencer and affiliate strategies.

Greater Milwaukee Area

• Fostered long-term strategic partnerships and managed day-to-day client interaction with high-profile client accounts within Baxter Healthcare. • Directed strategic planning sessions that required complex, cross-functional project scoping, estimating, and management of multi-million-dollar budgets.• Facilitated project workflows from creative brief through final client presentation. • Ensured clients' needs were met by proofreading and editing materials to align messaging and themes with objectives in creative brief.

Milwaukee, Wisconsin, United States

• Transformed small marketing team into a strategic corporate department consisting of communications, e-business, and training with multi-million-dollar budget.• Pioneered, implemented, and enforced the company’s first formalized brand strategy.• Accelerated creative team and external agencies through 200+ annual projects by overseeing strategy, scope, and budget. • Developed and coordinated digital and print strategies for product launches and promotions including website, email, animations, video, advertising, and PR campaigns.• Generated internal communications for high-profile SAP and Salesforce.com implementations.• Contributed content for global company newsletter distributed to 8k+ employees.• Launched global intranet site. Concepted, wrote, and edited copy to educate internal staff and stakeholders of corporate strategies, events and programs.• Counseled Human Resources department on effective communication strategies for new hires, recruiting and employee engagement and retainment.