Michael Nixon Email & Phone Number

United States

San Mateo, Ca, Us

• Hire and scale team• Hands on, player-coach• Produce compelling outbound messaging, positioning, and content that resonates with customer needs• Engage regularly with product management and engineering for product roadmap and GTM planning• Produce thought leadership content that generates sales pipeline via demand gen• Engage with leading analysts from Gartner, IDC, and others to inform and educate on SnapLogic integration, automation, and orchestration technology and differentiation• Develop Gartner Magic Quadrant demo and briefing strategies that produce up and to the right movement within the relevant MQ• Create architecture and platform graphics that demonstrate how SnapLogic's integration platform supports GenAI / RAG-based application development • Team closely with sales enablement function to train sales

The Cloud, Us

Competitive intelligence and product marketing* Developed compelling, business-value and user-benefit messaging for blogs, websites, solution briefs, ebooks, sales collateral, etc., that turned interest into action* Created sales enablement material that ramped-up new sales reps' knowledge on Snowflake and other competing solutions, resulted in the highest rated and most requested sessions from sales teams* Produced competitive materials and talking points that differentiated Snowflake versus other cloud competitors such as Amazon Redshift, Google BigQuery, Microsoft Azure SQL Data Warehouse, SQL-on-Hadoop databases and others, with positive impact that moved deals forward* Created new content and programs that fed Snowflake's demand-generation engine, increased engagements* Identified areas of opportunity for new business growth

San Francisco, California, Us

* Open Source Apache HAWQ, Pivotal HDB, advanced Hadoop-native SQL analytics* MADlib machine learning library* Pivotal HD (Hadoop distribution)

* Produced big data/Hadoop solution briefs, case studies, reference architectures, etc., that positioned the benefits and advantages of MapR's Hadoop distribution (including joint solutions with MapR technology partners) for big data analytics and enterprise storage markets.* Created joint-solution briefs that positioned and described the value of HP’s Vertica SQL-on-Hadoop big data analytics software with partner technology such as Hadoop, data visualization, and ETL solutions. * Influenced the redesign of technical portions within HP’s AllianceOne partner web portal and program for attracting and supporting over 4,000 ISVs and platform developer partners. * Produced sales enablement programs and tools that accelerated and grew sales pipelines.* Produced enterprise-customer focused EMC-Isilon messaging, content, use-cases, and sales tools for big data, video surveillance, virtualization, media & entertainment, and scale-out NAS use cases.

Santa Clara, California, Us

Led data replication software product marketing program. Improved HDS' rating with a notable industry analyst. Created new product sales enablement training programs.

Irving, Texas, Us

Launched new, high-performance Intel-based midrange servers into North America. Established outbound product marketing, solution partnering (such as, virtualization) and analyst relationship strategies.

San Diego - Us | Tokyo - Jp, Us

Developed online reseller and value-added reseller (VAR) channel marketing programs that produced over 100% of targeted revenue achievement.

SAN/NAS gateway and storage virtualization start-up. Developed product positioning strategies that contributed to $26M Series-B funding round success.

Server virtualization and web hosting virtualization software start-up. Launched channel marketing program.

Houston, Texas, Us

Promoted into functional management leadership position to lead team of sales-marketing professionals:* Staffed and grew team from three to 13 direct reports in support of new, North America, enterprise storage business unit* Supported sales to deliver on $770M quota* Managed $2.4M marketing budget within targets* Prior to business unit management role, as worldwide product line manager, led high-performance server team of nine senior product marketing direct reports* Launched new midrange server product line that produced $1.3B in revenue, 130% of unit forecast and 70% gross margin* Member of team that grew HP from $0 to over $1B in revenue growth and the #1 midrange server market position

M.B.A., Business Management And Marketing

B.S. Electronic Engineering Technology, Computer Design And Data Communications