Brand Strategy Development: I own the creation and implementation of the brand positioning. Brand Channel Development: I craft role of channel for strategic brand initiatives, PR, events, social, and editorial, proactively evolving as business needs shift.Brand Content Strategy: I own content strategy for all owned channels ensuring timely delivery to drive maximum engagement. GTM Strategy and Campaign development: I lead GTM strategies and execution for new company initiatives / programs while partnering with Creative Director to ensure creative and messaging resonates with target audiences.

Career break to spend dedicated time with my eldest daughter (May - Sept) and my son, born in Sept.

Led the brand marketing (PR, social, content, campaign strategy) and creative teams.Brand• Led comprehensive brand refresh — including changes to the brand’s mission statement, company values, visual identity, tone of voice, and the creation of Harper Wilde’s first-ever brand awareness campaign. • Provided strategic guidance for capsule product program with the goal of introducing the brand to new audiences through likeminded influencers and cause-driven organizations.• Launched the brand’s first quarterly brand health survey to determine awareness and brand perception baselines that will inform the impact of future awareness driving initiatives.• Partnered with the product team to develop a product branding playbook to ensure every new item adhered to branding guidelines.• Developed new color and product names for seasonal drops.Content Marketing• Developed brand storytelling playbook and direction for PR partner, consistently delivering 15+ press placements and 500M+ impressions/month.•Developed quarterly storytelling briefs for cross-functional channel owners to ensure brand consistency in our messaging.• Revamped the campaign planning and photoshoot production timeline, effectively reducing planning time from 12 weeks to 8.Social Media• Built, implemented, and optimized social media strategy across all key social platforms including audience messaging, platform roles and community engagement programs.• Grew our TikTok followers 320% in under a year with no paid whitelisting assistance by focusing on content diversification and values driven storytelling.• Oversaw content creator and influencer relationships with an eye for diversification both in follower count and content to broaden our audience demographic and increase our reach in key customer segments.

Responsible for positioning Curology as a cultural creator. Led organic social and content strategy for Curology with a calibrated mix of always-on strategy with product & seasonal campaign activations. Managed a team of 7 to develop channel-specific strategies that supported brand marketing KPIs. Revamped entire social strategy in a post-Summer 2020 cultural landscape that prioritizes authenticity above all else. 1.8M likes on TikTok and rapidly growing.

Responsible for the strategic development of content across site, email, social, and blog with the goal of building brand credibility and increasing customer loyalty. Drove strategy for seasonal campaigns across all channels with a focus on increasing brand value and customer acquisition. Highlights: - Enlisted and maintained a database of consumer testimonials to be used across Habit marketing channels including TV, paid advertising and on site. - Built a Customer Experience program from the ground up, improving our NPS score +15 points and increasing positive reviews by 53%.- Launched highly engaged Facebook groups for each main Habit type to help our customers form communities and rally around their nutrition recommendations with support and guidance from fellow members.- Developed and implemented marketing strategies by analyzing key data and consumer demographics, increasing new customers by 140% over the 2017 holiday season.- Managed the email program, including segmenting strategies, welcome email and nurture drip campaigns, leading to increases in OR and CTR.

Developed data-driven marketing content across both site and email to increase customer engagement and revenue per visit.Led product story development pipeline and seasonal story roadmap to guide storytelling across channels.Developed omni-channel marketing strategies that drove online traffic and revenue while also supporting in-store business needs.Managed UGC content and influencer partnerships to increase brand affinity.Led AB testing cross-functional task-force to optimize the customer experience and support data-driven marketing content.

Created global site and email content across North American and Japan.Worked closely with cross-functional teams (PR, Social, Styling, Merchandising, Design) on seasonal brand strategies and tent-pole product launches. Partnered with specialty marketing team on new partnerships to drive brand awareness and increase new customer acquisition.

Drove omni channel acquisition strategies and tactics through search (natural and paid), display advertising, and comparison shopping. Led social media, developing strategies and tactics across platforms with a focus on long term customer acquisition. Responsible for integration with site content.Managed international and mobile campaigns across channels and led strategy for all drive to store efforts through digital marketing campaigns. Drove new business partnerships.

Drove omni channel acquisition strategies and tactics through search (natural and paid), display advertising, and comparison shopping.Launched display marketing and developed a robust testing platform.Launched social media for the Saks Fifth Avenue brand.

Developed and implemented online marketing strategies for two brands, with a focus on customer acquisition and development. Responsibilities included email marketing, affiliate marketing, paid search, shopping comparison and social media. Proactively proposed a social media strategy; managed and developed the launch of Delias and Alloy on Facebook.