Michael Collins

Michael Collins Email and Phone Number

Internationally acknowledged consultant, lecturer and author in all aspects of data driven marketing and CRM @
Michael Collins's Location
Bushey, England, United Kingdom, United Kingdom
Michael Collins's Contact Details

Michael Collins work email

Michael Collins personal email

n/a
About Michael Collins

A Chartered Marketer life member of the CIM and Honorary Life Fellow of the Institute of Data and Marketing. An internationally acknowledged award-winning consultant, author and trainer in DM with more than 35 years in database marketing and CRM consultancy. Experience has covered over 120 clients in the UK, continental Europe and North America in both B2B and B2C markets.Author of:"Using Marketing Databases" in "e-Business Fundamentals" edited by Jackson, Harris & Eckersley and published by Routledge, May 2003, New York & London."The Membership Database" - A Guide to Maximising the Use of Data for Managing Member Relationships, published by The Association of Association Executives, December 2017 (https://www.associationexecutives.org/resources/publications.html)Visiting Lecturer in DM and CRM at a number of UK University Business Schools.Specialties: I help businesses of all sizes and in most sectors implement data-driven marketing and data governance strategies - sometimes even winning awards along the way. I offer consultancy, mentoring, data analytics, strategy planning and training programmes, have helped educate undergraduates at London’s universities and write extensively - all on the subject of Database Marketing, CRM and data strategy.Do contact me through Linked In or at mc@dmcounsel.co.uk.

Michael Collins's Current Company Details
Database Marketing Counsel

Database Marketing Counsel

Internationally acknowledged consultant, lecturer and author in all aspects of data driven marketing and CRM
Michael Collins Work Experience Details
  • Database Marketing Counsel
    Managing Consultant
    Database Marketing Counsel Nov 1991 - Present
    DMC is a specialist, objective consultancy, providing advice and direction on developing the data-driven strategies to help companies do business smarter. DMC provides actionable consultancy, helping companies both large and small become data driven enterprises. Through assisting clients to release the inherent value locked away in their data we deliver knowledge within the enterprise, optimised profitability, efficiency and customer satisfaction, ROI evaluation and contribution to the business case for investment. Working in advisory and implementation roles, we work in close collaboration with clients by understanding their business drivers and information needs.
  • Write-It-Right
    Wordsmith
    Write-It-Right Mar 2020 - Present
    I will put the finishing touches to your copy, correct grammar and spelling or tackle more challenging creative writing or editing issues. I will work quickly on your e-mailed Word documents, PowerPoint presentations, PDF files or Excel charts. I have services both for businesses and students:For businesses, from planning and structure to proof-reading, editing and copywriting; I can also provide advice or direction on content or even write and create the whole document or presentation for you. For students, helping with the output for assignments and dissertations, presentations and posters, referencing and editing.
  • Travelosophy™ - A Service Of Database Marketing Counsel
    Data And Marketing Strategist
    Travelosophy™ - A Service Of Database Marketing Counsel 2012 - Present
    United Kingdom
    A sector specific service function of Database Marketing Counsel.The Travelosophy™ expert consultants provide actionable outcome, helping travel companies both large and small, to optimise the effect of marketing communications and the benefits of CRM. There are service packages formulated especially for:Travel AgentsTour OperatorsTravel AssociationsTravel ConsortiaTravel FranchisesHotelsCar Rental
  • University Of Bedfordshire
    Part Time Lecturer In Digital Business
    University Of Bedfordshire Feb 2018 - Jun 2020
    A course for first year Media Studies and Business Systems undergraduates introducing the use of digital techniques and data in business management.
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  • Middlesex University
    Part Time Lecturer In Marketing
    Middlesex University 2014 - 2016
    London, England, United Kingdom
    A core course for 2nd year Marketing and Media undergraduates on Database Marketing and CRM
    View
  • Brunel University
    Part Time Lecturer In Marketing
    Brunel University 2002 - 2007
    Courses written and delivered:- A core course for 2nd year Marketing undergraduates on Database Marketing and CRM - Option for 3rd year Business undergraduates on Database Marketing and CRM - Option for 3rd year Business undergraduates on Leading Edge Marketing techniquesDelivered:- Elements of 3rd year undergraduates' strategic marketing module - Dissertation supervision.
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  • Sml Group Ltd
    Commercial Director
    Sml Group Ltd Feb 1984 - Nov 1991
    Board director in charge of New Business Development and Data Strategy for exisiting clients. Named award winner in the UK and USA for motor industry strategies.
  • Systems Market Link Ltd
    Commercial Director
    Systems Market Link Ltd 1984 - 1990
    Marlow, Bucks
  • Tokenreed Limited
    Leasing Director
    Tokenreed Limited Jun 1982 - Feb 1984
    Establish and run the Leasing Division of a London-based vehicle rental business
  • Osram (Gec) Ltd
    Marketing Manager
    Osram (Gec) Ltd 1979 - 1982
    Responsible for all marketing of Osram's UK lighting products through retail and supermarket distribution, managing a team of four product managers. Won my first direct marketing award whilst at Osram.
  • Cbs Records
    Sales Coordinator
    Cbs Records 1975 - 1978
    Provided the conduit between sales, marketing and manufacturing/distribution
  • Polydor Records
    Operations
    Polydor Records 1973 - 1974
    Stock Control

Michael Collins Skills

Crm Direct Marketing Strategy Marketing Strategy Marketing Communications Database Marketing Marketing Management Strategic Partnerships B2b Segmentation Business Process Online Advertising Analytics Email Marketing Digital Marketing Online Marketing Customer Insight Integrated Marketing E Commerce Report Writing Marketing Management Lead Generation Customer Retention Creative Direction Digital Strategy Training Campaign Management Market Research Brand Development Web Analytics Writing Lecturing Strategic Communications Copywriting Lead Management Thought Leadership Editing Employee Training Marketing Research Mentoring Of Staff Needs Analysis Skill Assessment Mobile Marketing Market Planning Seminars Crm Consultancy Training And Development Communications Strategy Data Strategies

Michael Collins Education Details

Frequently Asked Questions about Michael Collins

What company does Michael Collins work for?

Michael Collins works for Database Marketing Counsel

What is Michael Collins's role at the current company?

Michael Collins's current role is Internationally acknowledged consultant, lecturer and author in all aspects of data driven marketing and CRM.

What is Michael Collins's email address?

Michael Collins's email address is mc****@****l.co.uk

What schools did Michael Collins attend?

Michael Collins attended London South Bank University, London South Bank University, Royal Grammar School, Guildford.

What skills is Michael Collins known for?

Michael Collins has skills like Crm, Direct Marketing, Strategy, Marketing Strategy, Marketing Communications, Database Marketing, Marketing, Management, Strategic Partnerships, B2b, Segmentation, Business Process.

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