A Chartered Marketer life member of the CIM and Honorary Life Fellow of the Institute of Data and Marketing. An internationally acknowledged award-winning consultant, author and trainer in DM with more than 35 years in database marketing and CRM consultancy. Experience has covered over 120 clients in the UK, continental Europe and North America in both B2B and B2C markets.Author of:"Using Marketing Databases" in "e-Business Fundamentals" edited by Jackson, Harris & Eckersley and published by Routledge, May 2003, New York & London."The Membership Database" - A Guide to Maximising the Use of Data for Managing Member Relationships, published by The Association of Association Executives, December 2017 (https://www.associationexecutives.org/resources/publications.html)Visiting Lecturer in DM and CRM at a number of UK University Business Schools.Specialties: I help businesses of all sizes and in most sectors implement data-driven marketing and data governance strategies - sometimes even winning awards along the way. I offer consultancy, mentoring, data analytics, strategy planning and training programmes, have helped educate undergraduates at London’s universities and write extensively - all on the subject of Database Marketing, CRM and data strategy.Do contact me through Linked In or at mc@dmcounsel.co.uk.
Listed skills include Crm, Direct Marketing, Strategy, Marketing Strategy, and 46 others.