Michelle Khanin Email and Phone Number

• Led and managed paid media custom content partnership activations i.e. Conde Nast/Vogue - New York Fashion Week. ○ Total impressions exceeded benchmark by +16%. ○ Secured Paid Publications - 12 articles across Conde Nast properties - Allure, Vogue, Glamour, GQ, Vanity Fair. ○ Partnered with Vogue influencers who posted over 60 pieces of content.• Collaborated with digital, social, and 3 agency partners on customizable content to amplify lifestyle passion points and cultural moments.• Stewarded paid media and paid social best practices across internal teams.

• Created process improvement for paid social across team workstreams.• Ensured creative variation among assets for paid social by utilizing HQ, influencer and net new assets.• Launched 1st influencer asset for paid social and assisted in streamlining influencer paid social asset process.• Grew the number of influencer creatives in paid social to more than 25%.• Made sure each asset was targeted to the right audience along with copy message.• Implemented social platform best practices were applied to influencer content.• Managed paid social team, lead agencies and provided guidance where needed.• Collaborated with social partners and lead paid social custom campaigns i.e. Reddit Switchers Anonymous (9% MoM increase in conversation), Snap AR lens and stickers for Women's World Cup (AT&T co-branded lens & 7 international Samsung markets were able to leverage bitmoji lens) and X - Galaxy S24 Phone to Space (X Timeline and Trend+ TO combined exceeded benchmark impressions vs. combined BM by +10.5%).• In partnership with paid media partners, created social first custom content i.e. Winter X Games, Bustle - holiday gifting, Billboard/Samsung Nxt.

• Led both organic and paid social flagship device launches in collaboration with social and agency partners.• Initiated NBDB MX marketing team communication to garner awareness and engagement from internal team to amplify reach on their own social handles for device launches.• Created and collaborated with internal stakeholders and Snap on custom AR lens for flagship device pre-order leading to reaching over 5.4M Snapchatters in the US on 1st day of campaign. Lens was leveraged globally in 9 international Samsung markets.

• Coordinated and strategized social media campaigns with agency partners across the portfolio for Samsung Mobile B2B US. As a result, our fastest growing channel, Instagram, increased 3X in followers, and we have gained around 20K followers across all channels in under 7 months since coming aboard B2B social team.• Led social media campaign launches, including content ideation, managing assets, creating briefs, and gaining internal approvals.• Managed social media calendar, improved social media processes, and prioritized and re-prioritized multiple requests.• Set KPIs and benchmarks to improve campaigns and strategies, providing an actionable plan based on analysis.• Engaged with Mobile Marketing Leadership with strategy, data analytics, learnings, and implications.• Collaborated with B2B stakeholders to identify organic social posts to boost awareness with B2B audiences. • Formed partnerships with other brands and managed relationships with vendors while keeping up with industry trends.

• Combined marketing and social media management skills to build and enhance Samsung Mobile US social media presence.• Led social media campaigns, including content ideation, implementing schedules, managing assets, creating briefs, and gaining internal approvals.• Managed the quality, timeliness, and effectiveness of the content produced to engage and expand the brand user base.• Worked with agency to approve recommendations. Inspired the creative team to produce relevant and engaging content.• Collected data and measured KPIs to create comprehensive reports and improve future marketing strategies and campaigns i.e. holiday. ○ Positive sentiment with artists Future and Paloma Mami featured in our campaign. Future’s ecosystem device video quickly gained 4.5K views on YouTube in 1.3 days and Paloma Mami’s ecosystem device video featured in both Spanish and English languages in video and in post copy (NBDB), resulting in 88% positive comments mentioning artist.• Kept up with updates on trends, technology, pop culture, and other impactful streams of information.

• Managed social media campaigns to drive brand awareness and engagement for Toyota Financial Services – Strategic Innovation, including scheduling posts, creating content, and gaining approvals. Created monthly reports on campaign engagement and improvement areas.• Researched and formed competitive analysis while monitoring competitors.• Worked with marketing teams on branding and creating briefs.• Supported website with Google Analytics dashboard to analyze campaign engagement and improvement areas with key performance indicators (KPIs). Created detailed monthly reports.

• Generated social media campaigns by setting up a social media calendar, creating content and copy, and coordinating assets with the designer, adhering to brand strategy and guidelines. As a result, increased LinkedIn company following by 50% from the previous year.• Coordinated digital marketing campaigns with SEO, driving engagement, and evaluating the effectiveness with metrics to improve strategy. Produced an average of 52% click-through rate for digital ads.• Partnered with different departments to set objectives and goals, target prospects in various segments, identify personas, and the stages of the buyer's journey to form marketing strategy and messaging.

• Consulted on content creation, editing and auditing copy, and frequency for social media posts.• Led business development in qualifying leads, prospecting via LinkedIn Sales Navigator, nurturing relationships through the sales cycle, and utilizing innovative and creative sales tactics.• Managed accounts, championed client on brand identity, and made strong client and partner relationships.

• Led digital and email marketing promotions for the 3 Toyota US-based campuses championing SodexoMagic catering and hospitality services to all Toyota US employees, doubling sales from the previous year.• Collaborated cross-functionally with different departments to improve retail and consumer goods sales, planning growth initiatives, product marketing, and training on national marketing programs. • Gathered monthly sales analysis reports sharing recommendations with the leadership team. Assembled cost vs. sales analysis reports determining forecasted return on investment (ROI).

• Executed paid and organic social media campaigns. • Maintained social media content calendar and engaged with the audience to strengthen customer experiences. As a result, the brand's presence sustained and generated a 50% growth rate each year with digital and social media campaigns.• Regularly observed campaign performance to improve future marketing campaigns.

• Devised and collaborated with stakeholders on marketing programs, local market plans, segmenting and targeting verticals. Drove marketing campaigns generating 65-70% customer retention.• Set timelines, deadlines, and maintained campaign calendar. Reviewed campaign implementation with sales team.• Studied and researched potential and current customers, cost vs. revenue analysis, and pricing comparisons. Reviewed market analysis, examined the competitive market, and presented findings to sales team and executives.

• Qualified prospects from tradeshows and events and made lead assignments to sales from Salesforce.com. Identified, prioritized, and educated sales team on approach to assigned prospects.• Wrote, edited, and validated marketing collateral for company events, press releases, case studies, product features/description, and email communications.

• Coordinated successful marketing programs targeting prospects and customers. Managed all aspects of the program including attendee acquisition, promotion, and event management. This included all the operational and marketing aspects of the event. 90% customer turnout at company golfing events. • Rolled out strategic marketing programs for customers. Maintained inventory database for existing and new customers. Constructed and sent out customer proposals.• Built a successful rapport with sales managers, vendors, and customers, which improved relationships and enhanced productivity. • Established process and procedures for various functions of my area of responsibilities to assist in training of new employees.