- Over 13 years of marketing experience with a strong background in strategic planning and creative ideation.- Adept at enhancing customer engagement and brand awareness through innovative solutions.- Served as a Creative Copywriter and Associate Director of Social Media at a 4A advertising agency, working with well-know brands such as Volkswagen, McDonald's, Johnnie Walker, Lay's and 7-ELEVEN.- Proven track record in leading cross-functional teams and executing data-driven marketing campaigns.- Won London International Awards, AD Stars Awards and Retail Asia Awards.- Enjoy observing urban lifestyles, focusing on solving business challenges and optimizing results, and love exploring new trends, especially in digital marketing, regional revitalization, and ESG development.