• Strategized and delivered full-funnel marketing campaigns for clients, managing 5+ client relationships and campaign budgets• Directed creative teams with messaging and market insights; employed creative briefs, roadmaps, and content calendars to ensure streamlined project execution• Spearheaded website UX improvements, implementing website restructuring, webpage redesigns, and SEO fixes• Executed paid search advertising campaigns, increasing a client’s CTR by 36% and CVR by 30% through budget and bidding optimization, keyword research, A/B testing, and landing page enhancements• Engineered automated email campaigns, leveraging segmentation and personalization techniques to nurture leads• Implemented social media campaigns, engaging target audiences and monitoring feedback for actionable insights• Integrated a new CRM system for a client to automate processes and increase engagement, resulting in YOY revenue growth of 29%• Achieved 1,536 registrations with a 96% attendance rate for a client’s event, surpassing the previous registration record by 201%• Built dynamic data visualization dashboards for clients• Analyzed campaign data and consumer trends; presented reports to clients and senior stakeholders

• Planned and executed a client’s marketing campaign, collaborating with cross-functional teams to produce content• Integrated tracking through Salesforce, Google Analytics, and Google Tag Manager to monitor and optimize campaign performance• Implemented social media advertising campaigns, targeting custom audiences and exceeding set marketing KPIs• Built creative briefs, buyer personas, content ladders, and process guides to provide creative strategy and standardize processes• Conducted market research and competitive analysis to develop innovative solutions and benchmark processes

• Orchestrated venue setup and decoration in alignment with event themes• Served guests in settings ranging from formal dining events to outdoor events; recognized for exceptional customer service

• Improved website SEO by conducting technical fixes and content updates• Wrote technical corporate blogs as part of a B2B inbound marketing strategy• Crafted weekly social media posts highlighting industry trends• Assessed website functionality and collaborated with the development team to enhance user experience• Established brand credibility by building the company’s profile for SaaS directories

• Trained new workers on company procedures and inspected packages for quality control• Worked with a team of 14 students to pack over 250,000 packages during a 3 month overload period

• Greeted and assisted diners while communicating with team to ensure strong customer satisfaction • Assessed inventory of 1600-seat dining facility and replenished goods and utilities on time

• Operated POS software for sale of recreational products and rentals• Engaged directly with customers practicing quick problem solving skills and providing friendly customer service