• Leasing Consultant for Retail-National Brands, International Brands, Regional Players, Premium Malls, High Street- Properties, Standalone Buildings, Airports, Seaports, Premium Hotels & Etc..• F&B Advisory • Real Estate Services • Joint Venture Development & Collaboration • Real Estate Sales & Marketing• Shopping Mall Advisory • Shopping Centre Development & Management Consulting• Fit out Management• Mall Operations

Formulate a comprehensive list/database of potential clients (anchors, mini-anchors, vanilla/in-line and local brands) for the mall/project and then accordingly allocate responsibility for specific product categories/ brands effectively among the team members • Execute effective sales pitch with mini-anchors, vanilla/ in-line and local brands, discuss and understand the retailer’s needs/ objectives• Manage effective negotiations with approved brands with the retailer in order to have revenue optimization by achieving the desired targets• Undertake the completion and signing of the Letter of Intent (LOI) by the retailer / brand post review of all clauses, discussions and ensure that the original signed copy of the LOI is in the custody of the legal team• Post signing of deal, ensure that the process of Leave & License agreement is started and completed on time for all retailers• Manage the proper documentation and recording/filing of all legal documents associated with the deal for all clients• Ensure timely submission of the store’s plans/ designs by the retailer for review by the Project Head, and ensure swift resolution of retailer issues during the fit-out process• Ensure adherence of all clients to the payment schedule and resolve any issues related to non-payment/ delays in payment• Prepare and maintain/ regularly update the Leasing Tracker for every project/mall and also undertake the preparation of weekly MIS reports on deals closed • Ensure timely goal setting, monitoring, review of performance parameters and feedback to the team members

• Responsible for EBO & LFS sales, growth, and conversion.• Manage day to day operations of the EBO and LFS stores - customer orders, queries, product deliveries etc.• Track and report sales, buying trends, customer needs, feedback, and queries on a regular basis.• Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs.• Achieve primary and secondary sales ensuring effective distribution of Company's products.• Manage daily operations Train store staff on customer interaction, products, grooming etc.• Propose sales promotion plan/schemes to the RM / VP.• Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends.• Manage an EBO & LFS team - Hire, train, mentor, and conduct appraisals for the team .Be in charge of team performance.• Maintain outstanding store condition and visual merchandising standards.• Establish connections with other channels to generate quality franchisee leads to prospect • Negotiation & closure of transaction at best possible commercials followed by documentation of term sheet & agreement closure.• Ensure complete coordination with project & operation team for timely launch of the store.• Develop new business opportunities with Brands and other potential customers.• Develop and execute a strategic business plan that meets or exceeds goals and supports company revenue and profitability targets.• Maintains contact, and manages the relationship with strategic partners and developers-clients to ensure good service• Coordinated with Origination team and Project Manager and identified prospective land owners and acquired necessary information.• Identification of key retail location after comprehensive market mapping, zoning & evaluation of neighborhood brands mix.• Timely renewal of agreement for the existing operational store at competitive commercials to continue with future business.

• Report to Head Leasing and Mall Operations. • Plan, review and implement trade mix, mall positioning, leasing plans for the retail malls.• Develop and execute a strategic business plan that meets or exceeds goals and supports company revenue and profitability targets.• Negotiate on rents, gross turnover and lease terms for new leases and renewals.• Conduct site inspections, marketing presentations to prospective tenants.• Develop and maintain good relationships with tenants, potential customers, and property consultants.• Monitor market conditions and retail trends.• Work with Legal to formulate and prepare lease documents.• Prepare budgets, marketing progress, and management reports.• Work with the Facilities Management department on tenant support and management.• Prepare and give business reviews and presentations to the senior management team on a monthly basis

• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.• Manage and develop the e-newsletters from the website as required• Incorporate online activities with offline marketing promotions• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.• Develop and implement marketing campaigns and brand strategies to achieve sales targets, from creative brief through to analysis and recommendations.• Budget management of campaigns in line with overall marketing budget• Analysis required on each promotion and fed back to business• Support Store Manager with annual Research plan and requirements• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies • Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s• Develop individual marketing campaigns for retailers as required• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards and general guest services literature• Management of the Gift Card program and any loyalty card programs that are implementedInternal Communications• Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.

• Taking care of overall operations of the Mall with Facilities like housekeeping , security , parking management , Theft management , Incidence reporting, Brand/Customer complaints• Maintaining Daily activity report mentioning details like attendance, complaints from brands / customers, total footfall , total nos. of the vehicle parked, Marketing / Promotional activities done , issues related to maintenance of building or building equipment.• Maintaining vendor tracker with details of every vendor of the mall. Responsible for searching for permanent and temporary vendors.• Processing of vendor bills & follows up of payments.• Taking care of fit outs from builder side of various brands in the mall.• Preparing the preventive maintenance snag list and ensuring the work is completed before deadlines.• Taking care of retail stores and of the brand name. Responsible for operations and Marketing.• VM - Ensuring that merchandise is displayed as per the VM theme, Mannequins displayed as per the mannequin display guidelines, proper hanger alignment.• Preparation o work orders / purchase orders / termination orders for contractors , agencies• Ensures the highest level of customer satisfaction by providing quality customer services and amenities within corporate standards.• Monitors the present and future trends, practices and systems in the mall operations, determines and ensures execution of competitive programs'.• Negotiations and finalization with brands along with the interacting team.• Preparation of MOU, Final leave & license agreement with brands.• Participates actively in selling the space on hire through involvement with all potential brands

Designation – Retention Executive (9th August 2006 to 31st March 2007)Responsibilities:• Handled Induction program for the new customers in the network.• Handled sales process being the sales coordinator for the Calicut Zone.• Handling entire Showroom activities in Calicut Zone.• Handling entire QRC & WCC backend activities for the Calicut Zone.• Handling the ARC & DSA activities in Calicut Zone.• I had to audit all customer Documents, Payments and deposits are entering into correct Parent ID.• Handling High Pulsing Customer Deposit and Payment Reconciliation.• Wants to take care High pulsing MIS.• Wants to prepare customers statements of accounts.Designation – Lead Officer in Credit and Risk Control (October 1st, 2008 to July 15th, 2010)Responsibilities:• Handling Dunning Audits for four states.• Audit Customer complaints and resolution on Non- Payment Barring.• Audit OG & IC Barring for Non-Payment.• Audit DSL Port Block for Non- Payment.• Audit Corporate and Bharti Employee Barring.• Reconciliation of Barred Numbers in Arbor and Switch.• Reconciliation of Barred Numbers in Arbor and OSS.• Exception Handling.• Daily Dunning MIS wants to send Finance Heads.

• I had to handle walk-in customers and solve their quires, problems like billing complaints (Technical or NonTechnical).• I had to solve North Zone Kerala Tata True Value Hubs and Outlets customers all billing complaints.• Handled retention process for Calicut Zone.

• I had to meet the |Branch managers of the banks like Federal Bank, Bank of India, and South Indian Bank to collect the new leads from them and close the business prospects.• I had to handle walk-in customers and solve their quires and issues.• I had to maintain a monthly report of the business to Regional Heads as a presentation, representing Calicut Zone.