• Digital Marketing Leadership: Spearhead digital marketing strategy across GCC, North & East Africa and Turkey, driving brand presence and customer engagement through innovative media buying, social media• PR Management: Effectively managed relationships with top PR agencies and media outlets like Gulf News, Khaleej Times, and news wires, ensuring consistent and impactful brand presence across key platforms• Influencer Collaboration: Partnered with key SoMe influencers for content development, product launches, events, and tech reviews, driving audience engagement and amplifying brand visibility.• Marketing Strategy: Developed and executed marketing strategies aligned with sales targets, setting KPIs to maximize reach and achieve business objectives• Budget Management: Collaborated with finance, sales and marketing heads to optimize budget allocation, ensuring a strong ROI and positive impact on P&L• Website & Traffic Growth: Drive key metrics for website growth, boosting traffic and engagement through targeted strategies, while managing digital communication efforts across social media and Google platforms• Strategic Partnerships: Successfully executed regional IP partnerships, including on-ground activations with Arsenal FC, IPL Franchise, Call of Duty enhancing brand aspiration and recognition across key markets which helped in reaching the target audience• Agency Management: Collaborated with digital communication agencies, focusing on strategic content development, community management, and follower growth to strengthen brand health and visibility• High-Impact Projects: Coordinated regional product launches in Dubai & Turkey, the world’s largest QD-Mini LED TV, coordinating participation from over 20 countries and achieving significant market impact• Retail & Brand Management: Lead comprehensive retail marketing and branding efforts.• Strategic Partnerships: Mcgettigan’s CocaCola fan zone. TCL was the official TV partner. TOD (Bein Sports) StarzPlay.

• Performance Marketing and measuring the ROI of Marketing activity. Present Data and Trend analysis to senior stake holders.• Strategize and implement Hettich Middle East Marketing Activities across UAE, KSA, Egypt and other Middle East countries.• Global Coordination: Collaborated with the marketing team in Germany HQ to unify marketing practices, ensuring seamless integration of global strategies into local markets.• Event & Exhibition Management: Led regional CRM, events, and exhibitions, driving brand visibility and customer engagement through meticulously planned and executed marketing activities.

• Identified the marketing objectives of the organization; formulated the sales and marketing strategies liaising with business verticals and principals.• Formed and executed the marketing calendar there by enhanced the brand awareness among dealers and customers by ensuring the consistency in brand messages.• Managed Creative agencies for product catalogues, promotional collateral and website development; organized company events and exhibitions at MEE.• Front led the activities in Social Media, Content development & SEO, Retail promotions and Email Marketing; engaged in product development of Lighting brand- ORA.

• Reported to the AVP, successfully planned & executed the retail marketing & branding for 33 EROS Digital home retail outlets across UAE with an average revenue growth of over 15%• Prepared the marketing calendar of 1.5 million for the retail division and negotiated with principals like Samsung, Hitachi, Lenovo for the marketing support.• Met the artwork deadlines with Gulf News, Khaleej Times and other dailies for press ads and promotional catalogue inserts consistently.• Creative briefing to agencies for Marketing campaigns, You Tube promotional Videos, Press ads, Radio ad scripts and online promotions.• Handled a vendor base of over 10 for in-store branding, display stands, audio recording, offset printing and outdoor media with an eye on cost and quality. • Organized product launches, events and exhibitions, roadshows, promotional campaigns, store openings and warehouse sales.• AED 2 million revenue model was initiated though space selling across category ‘A’ showrooms liaising with external principal brands.• Cross departmental coordination for Online Marketing activities like Face Book,YouTube, Twitter and Google AdWords.• Custodian of economic department (ED) permits and saved AED 90,000 during DSF promotions, managed customer grievances and legal challenges.• Value Added Services: Custodian of Extended warranty, Product insurance & Claim management, Product Exchange scheme and guaranteed buyback.• Bank Promotions: Increased the bank network and signed up the agreements with 13 leading banks in the UAE for 0% EPP installment plans the products purchases.• Front led the team for the development of online sales portal at EROS retail as an initiative to provide Omni-Channel experience to customers• Handled website development, content Management, design, cataloging, process & operations, logistics and product/ promotion management• Fraud approval, Order Confirmation, Promotion Management, offer tie-ups and reconciliation for the online sales portal

• Trade marketing across the zone Kerala, ensure the brand presence and increase the brand preference of Videocon among the distributors and retailer.• Responsible for competitor analysis, consumer feedback, branding, marketing campaigns and sales promotions.• Develop cost effective and reliable vendor base for outdoor hoardings, offset printing, branding, Radio, PR, merchandising management and exhibitions.