Mido Aduden Email and Phone Number

Good businesses are about solving customer problems. To put it another way, they’re about customer transformation.You need to understand where your customer-hero is today, and where she wants to go.What transformation is she seeking? Does she want a health transformation, a relationship transformation, a wealth transformation, a career transformation?What will she physically look like when the transformation has taken place?What will she be able to do that she can’t do now?What will she have?What will she believe?What new connections or relationships will she have?Who will she be?Until you understand your customer-hero’s goal, you don’t have a marketing story, you just have a collection of anecdotes.