Midreth is a seasoned program marketing manager with over a decade of experience in B2B marketing, digital marketing, and project management. She currently leads the planning and implementation of the annual marketing plan for the Control and Software business unit at Rockwell Automation, a global leader in industrial automation and digital transformation, in Latin America.She is adept at creating and executing impactful marketing strategies and tactics that align with the global vision and the regional objectives. She has successfully spearheaded pivotal events, product launches, webinars, and digital campaigns across multiple channels, generating leads, awareness, and engagement for the business unit. She is also skilled at managing multiple projects on tight deadlines, measuring and reporting on the ROI, and collaborating with cross-functional teams and stakeholders. She is passionate about innovation, customer-centricity, and delivering results.
Listed skills include Marketing Management, Business Strategy, Marketing Communications, Market Research, and 15 others.