• Research and understanding the customer needs and (online) behavior to improve the findability of items. • Conceptualizing conversion-improving functionalities, creating requirements, monitoring and supporting in the design and development process up to go-live.• Improving relevancy and product findability by improving site search, creating facets/guided search and recommendation engines.• Provide training to colleagues to increase awareness on how search results are sorted, how they can be improved and what benefits it brings for our customers.• Initiating and participating in international digital commerce projects related to new conversion improving functionalities, relevancy and findability of items.

Verspreiden van SEO kennis en verspreiden van enthousiasme voor het SEO vak, door het geven van praktijkgerichte trainingen en advies.

Site search : strategie | optimalisatie algoritme | thesaurus | product hiërarchie & facetsOnline sales: digital merchandising SEO : strategie | technische optimalisatie | trainen webredactie & webshop management | reportingSEA : aansturen extern bureauWerkt met: Endeca (Oracle), Experience Manager (Oracle), Google Analytics, Kibana (Elasticsearch), DataStudio, Screaming Frog, GSC, MOZ, Hotjar

Accounts o.a.: KPN, Telfort, Douwe Egberts, Rituals

Accounts o.a.: Nuon, Tele2, ADP, Beter Horen

Sr. marketing manager of business magazines in the markets logistics, IT & automotive (www.logistiek.nl & www.amt.nl) Focus on online publishing. Managing team of 6 marketing professionals.