With my love for travel & my passion for building and supporting emerging Artists - I wanted to find opportunities that would allow me to discover untapped potential across the continent.This led me to work across 8 markets in Africa, building out & leading Diageo’s (Johnnie Walker, Gordons, Smirnoff, Tanqueray, Singleton, VAT 69, Baileys) first Culture & Entertainment Program for their Emerging Market sector. I built Key Relationships & Networks in the market and was CSA’s point of contact (Mozambique, Zambia, DRC, Cameroon, Angola, Cote d Ivorie, Ethiopia).With the aim of using Talent to Drive Talkability & gain the Brand’s Cultural Relevance - we onboarded 30+ Regional Artists from Music, Fashion, Food, Art and Media.This became an inspiring thought starter - What if Africa's recognition extended beyond the usual lens (Nigeria, South Africa, Kenya)?.. Introducing "Keep Walking: Africa Top 30" - an Award-Winning, Innovative pan-African campaign with TRACE. Our mission: Celebrate 30 next-gen African talents in music, film, media, fashion, and art, catalyzing the continent's creative economy. The campaign showcased talent through a Trace Round Table show with African cultural giants, and a six-part podcast series. We achieved £622K in Earned Media Value, 233M PR Reach, and 2.98M Impressions (Added Value) via Talent's socials.Responsibilities include;🥃 End to End Partnership Management: Identifying, negotiating & onboarding Talent.🥃 C&E Amplification Strategies: Coordinating Talent & PR Strategies, Interviews, and deliverables.🥃 KPI Delivery: Managing Deliverables, Tracking, Reporting to meet brand partner expectations.🥃 Stakeholder Management: Nurturing relationships with agency partners, in-market Network, and Talent.🥃 Talent Network & Team: 30+ talents and a 4-member team. Enhancing internal workflows to boost agency productivity.

Working with Bonang Matheba was an incredibly demanding, and exciting journey for me, as she’s known as Africa’s own Kim Kardashian (acknowledged in Forbes’ 50 Most Powerful Women in Africa, Africa’s Influencer of the Year at the E! Entertainment People’s Choice Awards, cover feature in Forbes Women Africa, as well as Best Inspiration & Influence at Global Social Awards Prague).During my time working with her, her social media followership X3’d (currently 9M), we filmed a TV Special “A Very Bonang Year” (an award-nominated show that broke viewership records on South Africa’s public broadcaster), as well as Season 3 other reality show, “Being Bonang”.In order to further expand her brand - we worked on a Sparkling wine range; and with a multi-channel approach and the power of Bonang’s audience, the House of BNG was built into the most-followed alcohol brand in South Africa in just one year. The Brand portfolio grew to include a luxury innovation, the Prestige Reserve and on-the-go Sparkling Wine in a can.Our aim: holistic ecosystem around Talent - Brand Partners (Samsung, Proctor & Gamble, iHeart Radio), NGO Partners (Global Citizen), revenue streams (Reality shows, Docs, Live Shows, House of BNG, Content Apps on Telcos).Responsibilities;💫 Talent Management: Bonang Matheba (media personality & entrepreneur), Jean-Marc Johannes (skateboarder), D’Banj (Nigerian Afrobeat Artist), Mali Langa (interior designer), Emmanuel Mudiay (NBA player, Utah Jazz).💫Road manager: Coordinate travel, crew, event logistics. Scripts, running order, rehearsals, styling, riders, hospitality.💫PR & Communications: Manage press, interviews, PR Drops. Support yearly Brand Strategy.💫Events Coordination: Executed SA premiere of "Public Figure" doc. Production for client's MCC brand, The House of BNG.💫Brand Partnerships: Strategize & meet KPIs (Samsung, Global Citizen)💫Content Creation: Bi-monthly shoots for client's Exclusive Daily Content App with Telcos Cell C & MTN.

I am driven by living a life that is full, I advocate for balance and was fascinated by the freedom and liberalities that Scandinavia has to offer. Their work cultures are known for putting people first. It was important for me to understand how the world’s utopian cultures & communities live, work and thrive.Tonsser opened my eyes to the world of Start-ups. Fast-paced, energetic work environments with highly driven, passionate individuals. My can-do , “no job is to big or too small” attitude lent itself well to this environment and my year at this Danish Tech Start-up taught me about the importance of People & Culture in the work place.

It was important to me to gain international experience early on in my career. I moved to Amsterdam from South Africa and had the opportunity to work in a corporate environment with over 24 nationalities and established global brands.Working on a range of different channels for the MTV Youth & Music team across Europe, Asia, Australia and Africa, I learnt all about the strengths and challenges that come with working alongside different cultures. Day to day tasks included building, completing and delivering daily transmission schedules for relevant MTV channels. Ensuring that all promos and advertisements were placed to create maximum impact for the viewer and complied with restrictions, whilst all programs started at the advertised times.After 5 months I started to work solely on the African brand, which included MTV Africa and MTV Base South Africa and Rest of Africa. This allowed me to focus all energy here and really take on a leadership role when it came to delivery of content, brand liaison and any on-air issues.

As Ad Dynamo are sales partners with Twitter this team is seen as an extension of Twitter in Africa. The role included offering clients and colleagues support by raising insertion orders and hosting training sessions on how to use the Twitter ads platform. In addition to offering ongoing support and optimization on Twitter promoted products, the ad ops team also managed accounts in Kenya, Tanzania and Nigeria, this role entailed constant communication with clients, creating insertion orders, reporting back on campaigns and offering ongoing insights and support.

Ad Dynamo Ad Operations - Offered support to the advertisers and publishers of Ad Dynamo as well as the overall company. Role included support to clients and colleagues, recording and documenting activity through a ticket system and maintaining a high level of communications with senior consultants.Twitter Campaign Management - Twitter promoted product campaign management and optimization for brands across Africa. This role entailed loading of campaigns, optimizing, and reporting on campaigns.

Completed an internship in the marketing and communications department. This was mainly in the social media department, as well as assisting with workshops and functions.