Work closely with business development team to ensure successful branding and execution of CPG digital programs (Procter & Gamble, Unilever, General Mills, Johnson & Johnson)Drive program engagement and increase purchase behavior by developing and implementing targeted email plans reaching millions of customers every weekManage ongoing campaign development processes by establishing timelines and proceduresWrite briefs for internal teams and external agency partners to communicate goals

Grew leads from email campaigns (acquisition, retention, and win-back) by designing, running, and analyzing weekly testing experimentsComposed first-ever, comprehensive email marketing A/B testing strategy to guide weekly testing and ensure proper prioritization, setup, analysis, and documentation of all email marketing tests Created scalable, behaviorally triggered engagement marketing campaignsCollaborated on detailed customer journey maps with data analysts and market researchersWrote first-ever lead nurture email campaign for the financial lines of business, which converted new contacts to sales-ready leads. This campaign later served as a template for other lines of business.

Drove strategy, execution, and optimization for cross-channel campaigns, resulting in an increase of avg. monthly web traffic of 1,020% for Robert Half Finance & Accounting, 610% for Robert Half Management Resources (Q1 2015 vs Q4 2017) Improved webcast ROI through analyzing registrant/attendee engagement data, refining segmentation, and improving cross-channel promotional touch-pointsLead end-to-end development of all thought leadership campaigns for the financial line of business, including: ideation, partnering with alliances, survey creation, content development, promotion, and final campaign analysisQuickly mastered new SEO software and provided recommendations for over 200 pages on roberthalf.com, contributing to year-over-year organic traffic growth of over 30%Lead ideation and development of Robert Half’s first online hiring assessment tool by coordinating with the web, creative, marketing automation, and public relations teams

Collaborated with cross-functional internal as well as client teams to design and implement multi-channel programs for branding and customer acquisition/retention. Clients included: Robert Half, California Bank & Trust, Kelly-Moore Paints, ForgeRock and IntuitGenerated monthly analytics reports and presented recommendations to clients resulting in increased traffic, engagement, and leadsCreated content strategy and information architecture for California Bank & Trust website—agency’s largest website project ever at time of launch in late 2014

Conducted customer and competitive research to inform brand messaging for national, global, and award-winning brand campaigns, including Accountemps’ Find Your Bob campaign, named "Best Online Campaign" for 2012 by BtoB Magazine and "Best Branding Campaign" at the 2013 Digiday Awards

Co-developed messaging strategy for the national advertising campaign of Mass Effect 3, a best selling game of 2012Identified key emotional motivators and barriers to purchase for Electronic Arts consumer gaming segments and provided strategic marketing direction for several Electronic Arts titles including Madden NFL 12, FIFA 12, Battlefield 3, and The Sims SocialDeveloped research-based strategic recommendations for Microsoft Advertising, HP and the Ad CouncilDeveloped questionnaire and managed qualitative and quantitative market research studies for all clients listed above

Developed and executed press outreach for cloud storage company Pogoplug resulting in dozens of coverage articles in leading publications including The Wall Street Journal, PC Magazine, Engadget, Gizmodo, and CNET.Developed and executed announcement strategy for WorldMate’s white-label goals, which contributed to Research in Motion (RIM) licensing WorldMate’s technology.Created and implemented influencer marketing campaigns for Pogoplug and Sonos resulting in greater search visibility and viral interest.

Analyzed search and display advertising campaign data to provide recommendations to media buyers resulting in a 15% lower CPA.

Analyzed online communities and provided recommendations for compelling content resulting in a 20% increase in traffic to MemeBox.com over six weeksWrote and edited articles on emerging technologies

Analyzed complex data in order to optimize direct mail campaigns for major clients including Sierra Club and PETA