Project example:Client: Philips Lighting DesignMapped the Customer Journey and helped to identify concept starters for a big Dutch travel agency. - Prepared and facilitated workshops with the client and their end-users.- Processed the generated in-sights into a visual Customer Journey map.

To build, protect and promote Philips reputation as an innovative company, I developed a thought leadership program for Philips’ innovation and design leaders (executive level). For this I co-identified and developed relevant themes and messaging, guiding Philips leaders & experts to communicate novel point of views via e.g. leadership blog posts and presentations to stakeholders or press. I ensured these point of views were consistent with the Philips brand. To build Philips Design’s… Show more To build, protect and promote Philips reputation as an innovative company, I developed a thought leadership program for Philips’ innovation and design leaders (executive level). For this I co-identified and developed relevant themes and messaging, guiding Philips leaders & experts to communicate novel point of views via e.g. leadership blog posts and presentations to stakeholders or press. I ensured these point of views were consistent with the Philips brand. To build Philips Design’s reputation as one of the largest and best design organizations in the world, I co-developed the communications strategy for Philips Design. I planned, coordinated and executed communications activities in the fields of design for -healthcare, -innovation, -consulting, futuristic probe concepts and philanthropy. I delivered content for e.g. articles in magazines, website, audio/visual, positioning papers and presentations.To improve messaging and ensure consistency, I advised Design innovation management and -teams on communications and coached and prepared spokespersons for media interviews. Show less

Delivered the marketing communication (marcom) strategy and –planning for Healthcare within a short three month timeframe. To deliver the plan I used my curiosity, analytical skills and ability to quickly get up to speed. This allowed me to get a clear understanding of a complex portfolio and pinpoint strategic priorities.

This sabbatical year of travel has given me great cultural, natural, personal, and interpersonal experiences that are life-changing. Travel feeds my curiosity and energy flow; it sharpens my ability to observe and absorb with all my senses. It builds a deeper level of self-confidence and trust, which is a valuable foundation for making decisions in life.

To increase communications effectiveness across marcom disciplines, I led a special task team - using my facilitating and motivating competences – to deliver an advisory report about ‘Integrated Marcom’; how to interpret- and implement it into a complex organizational environment. To improve Philips’ brand experience among employees and visitors of Philips offices, I lead the creative project team that translated Philips’ brand values into the interior design of new office spaces… Show more To increase communications effectiveness across marcom disciplines, I led a special task team - using my facilitating and motivating competences – to deliver an advisory report about ‘Integrated Marcom’; how to interpret- and implement it into a complex organizational environment. To improve Philips’ brand experience among employees and visitors of Philips offices, I lead the creative project team that translated Philips’ brand values into the interior design of new office spaces. To position Philips’ holistic approach of the Cardiology Care Cycle, I co-created strategic messaging and delivered marcom materials for e.g. international renowned cardiology conferences. Show less

To increase citizens’ involvement in the development of government policies, I delivered a communications advisory report, approved by the city council, based on thorough desk- and field research.

To promote the municipal organization with external stakeholders, I initiated a ‘external profiling’ program and functioned as interim communications advisor for multiple organisational units; developing and executing communications plans.

Research assignment resulting in advisory report for the ‘Logeerhuis” (spend-the-night house) for demented eldery people in the town of Aarle-Rixtel. Conducted both deskresearch and interviews to gain insights.