Miep Swaminathan Email & Phone Number

Eindhoven

Project example:Client: Philips Lighting DesignMapped the Customer Journey and helped to identify concept starters for a big Dutch travel agency. - Prepared and facilitated workshops with the client and their end-users.- Processed the generated in-sights into a visual Customer Journey map.

Eindhoven

To build, protect and promote Philips reputation as an innovative company, I developed a thought leadership program for Philips’ innovation and design leaders (executive level). For this I co-identified and developed relevant themes and messaging, guiding Philips leaders & experts to communicate novel point of views via e.g. leadership blog posts and.

Eindhoven

Delivered the marketing communication (marcom) strategy and –planning for Healthcare within a short three month timeframe. To deliver the plan I used my curiosity, analytical skills and ability to quickly get up to speed. This allowed me to get a clear understanding of a complex portfolio and pinpoint strategic priorities.

This sabbatical year of travel has given me great cultural, natural, personal, and interpersonal experiences that are life-changing. Travel feeds my curiosity and energy flow; it sharpens my ability to observe and absorb with all my senses. It builds a deeper level of self-confidence and trust, which is a valuable foundation for making decisions in life.

Best

To increase communications effectiveness across marcom disciplines, I led a special task team - using my facilitating and motivating competences – to deliver an advisory report about ‘Integrated Marcom’; how to interpret- and implement it into a complex organizational environment. To improve Philips’ brand experience among employees and visitors of Philips.

Oisterwijk

To increase citizens’ involvement in the development of government policies, I delivered a communications advisory report, approved by the city council, based on thorough desk- and field research.

Tilburg Area, Netherlands

To promote the municipal organization with external stakeholders, I initiated a ‘external profiling’ program and functioned as interim communications advisor for multiple organisational units; developing and executing communications plans.

Bakel

Research assignment resulting in advisory report for the ‘Logeerhuis” (spend-the-night house) for demented eldery people in the town of Aarle-Rixtel. Conducted both deskresearch and interviews to gain insights.

Bachelor'S Degree, Communications

Field of study: concern communications on strategic and analytical level

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