Established in 2014, Thuy Dung International Cosmetics Joint Stock Company (TDIC) has become a place specializing in Importing and Distribution/Retail of genuine cosmetic products in Vietnam.I. Some By Mi Brand - Korean Skincare Brand1. Manage a team: 3 Marketing Executive2. Report to the Group Brand Manager3. Responsibilities: - Budget management and establish a full communication strategy plan.- Lead the execution of overall marketing activities:**KOL strategy: Choose the right strategy that suits for brand and maintain Top ROAs' KOL**Digital content: Create quarterly KV and keep track of content team to enhance the brand key message**Paids Ads: Follow up with digital tactics (CP- M/CPE/CPA and much more)**Sale network and Trade Marketing: aimed at effectively distributing products, building strong customer relationships, and gaining a competitive Point Of Purchase4. Achievement (2022 Update):- Rebranding brand concept following new Brand Guidelines and improving brand health- New launching products: The New Retinol product line reached 10,000 products in 8 months- Develop and maintain a new Tiktokshop Platform gaining 180.000 USD for 8 monthsII. R&D BRAND (in progress) - Project leader1. Coordinate with 1 RnD Executive and FAIT team (3 members) 2. Report to the Marketing Director and CEO3. Responsibilities: - Conduct market research to propose potential concepts and new product portfolio- Product management: responsible for managing a portfolio of products, as well as defining the positioning strategy for those products- Build up the brand concept: logo, brand guidelines.

Established in 1991, Đồng Hồ Hải Triều has existed and developed to this day and is gradually rising to become one of the leading watch retail chains in Vietnam.1. Manage a team: 3 content full-time members - 5 freelancers2. Report to the CMO and Content Leader3. Responsibilities: (80% website content leader - 20% trade marketing execution)- Proficient in using keyword tools and Ahrefs to create keyword strategy and topic agenda- Create and implement On-Page SEO – Content strategy for PBN, website, participate in team’s content activities.- Manage to optimize company product sites- Take responsibility for SEO content TOS, duration, Page per visit, and especially organic visit website traffic KPI.- Other tasks assigned by the Management Board: opening store event plan, new launching, seasonal event campaign...4. Achievement- Subcategory: x2 website traffic (from 26k to 45k visitors per month) in 6 months (highest traffic record)- Main category: Maintain top list SEO product contents and TOS ~2:40 - 2:50

1. Coordinate with SEO team (3 members) and content team (4 members)2. Report to the Content Leader3. Responsibilities: - Proficient in using keyword tools to cooperate with SEO to create keyword strategy and topic agenda.- Optimize title tags, content, internal links, and URLs.- Other tasks assigned by the Management Board: Social Group, Social Content...

Established in 2014, MIA.vn is a luggage retail chain with more than 25+ stores1. Coordinate with Creative team (4 contents, 3 designers, 1 producer, 2 editors, and 2 camera operators) + Digital team (3 optimizers)2. Report to Marketing Leader3. Responsibilities: - Media Production:Cooperate with Creative team to prepare content marketing materials (Key Visual, Campaign Video, Product Video/Photo)- Digital Following Up:Cooperate with content and digital teams to ensure marketing materials are published and promoted on time as the campaign plan.Well understand and follow up with digital tactics (CPO, AOV, CiR, and much more) to support Marketing Leader in preparing campaign reports