Projects include managing and adapting NuOrder to wholesale business; managing website migration from to Shopify Plus, including implementing apps; managing email service platform migration from Mailchimp to Klaviyo + creating and implementing 5 automatic flows into web business; development of social commerce; and leading global brand marketing efforts in APAC region.

B2B and B2C marketing, implementation of NuOrder (e-commerce platform), social media strategy, creative assets management

Projects included owning email marketing strategy development for Latin American region + managing client database + personalizing email content for each country, achieving an increase in client database by 220% during first year and improving email engagement (open rate increased from 15% to 20%, click rate increased from 1% to 2%); managing e-retail development through website audits and negotiations, achieving the opening of 11 official online shops in retailers’ websites; implementing customer journey strategy + developing Agenda Dior, a CRM tool used in physical stores; managing + developing apps for internal CRM tool, a digital tool used for wholesale and internal marketing, achieving development of app for training department; app development for internal marketing + web development for B2C marketing.

- Supervise the floor and be the acting manager when needed.- Perform operations, like tracking merchandise best seller, creating a register log, and creating a product knowledge book to facilitate in product training for new associates- Focus on CRM by building client book in low volume store in order to create brand loyalty in a new market and increase business revenue.- Analyze buying trends and determine target market for new-coming luxury brand.- Collaborate in event planning to increase brand awareness and get optimum ROI.- Handled operational duties, including processing transfers and damages, shipping/receiving, and inventory management.

- Supervise visual merchandising of the store by following corporate visual merchandising directive and sending pictures biweekly to update corporate visual director.- Analyze buying trends and competitive information to impact and drive business.- Maintain healthy UPT (2.0+) and ADS ($400), which was continuously above the monthly store average.- Focus on CRM by capturing new clients to create brand loyalty and maintaining brand loyalty with past clients in order to bring business into the store.- Analyze fashion trends to style clients and successfully turn them into loyal clients.- Sold ~300k during my time in the company. - Provided luxury-quality service to all clients through a company-standard selling ceremony and advanced after-sales clienteling techniques utilizing a detailed electronic client book.- Handled operational duties, including processing transfers and damages, shipping/receiving, and inventory management.