Lead Ux Design Consultant
CurrentSpearheaded the design initiatives for north star concepts and the future of banking within TD’s Human-Centered Design Practice. Primary focus involved anticipating and adapting to the evolving behaviours and expectations of users, strategically aligning TD Bank with emerging industry trends.Working collaboratively with a cross-functional team of strategists, designers, and researchers, directing efforts toward conceiving and developing modern concepts and prototypes, projecting advancements 5-10 years into the future.Orchestrated the end-to-end design process, from conceptualization to the creation of a working prototype, showcasing the potential benefits to the organization.Collected and implemented user feedback to inform iterative design processes, ensuring the continuous improvement of concepts and prototypes based on real-world user experiences.Presented compelling demos and presentations, effectively conveying the transformative potential of the platform in shaping the future of banking.