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Geographer and GIS/Geomarketing Specialist with +20 years of experience in Corporate IT/business Services industry. Delivered successful projects, systems and insights in several industries, at all levels of organizations.Founder & CEO at Mapidea, a company focused on growing your business using the power of Geography.Specialties: GIS, Geomarketing, Location Intelligence, Business Intelligence, Pre-Sales
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Geographer And CeoMapideaLisbon, Portugal
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Geographer & CeoMapidea May 2014 - PresentLisbon Area, PortugalMapidea helps organizations to use Geography as an asset for better decisions.GIS? For experts.Mapidea? For everyone.Contact me if you want to know more about how maps (and Mapidea) can boost your business.
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TeacherUniversidade De Lisboa 2007 - PresentLisbon Area, PortugalGeomarketing module in MsC Program in Geographic Information Systems and Spatial Analysis applied to Territorial Management.Teaching students a practical module about the strategic importance of geographic information in business organizations, using real work experiences and data. The main focus is how to use spatial analysis to solve business problems and achieve concrete goals, training them to deliver value to their organizations. -
Geomarketing SpecialistNovabase 2007 - Apr 2014GIS and Geomarketing specialist, solutions evangelist and pre-sales for location intelligence. Developed a Corporate Location Intelligence product (GeoInsight).Worked selling and delivering world-class GIS projects in several industries/customers, such as- Telcos (TMN/PT/MEO, Vodafone Portugal, Vodafone Qatar, du)- Banking (CGD, Santander Totta, BPI)- Government (ANACOM, Social Security, Tax Authority)- Retail (Jerónimo Martins, Makro) -
TeacherFcsh/Nova 2006 - 2010Geomarketing module in MsC Program in Territorial Management - Remote Sensing and Geographic Information Systems.Teached students a practical module about the strategic importance of geographic information in business organizations, using real work experiences and data. The main focus was how to use spatial analysis to solve business problems and achieve concrete goals, training them to deliver value to their organizations. -
Geomarketing SpecialistBanco Santander Totta 2007 - 2009Lisbon Area, PortugalWorked mainly in the CRM Department. My activities include:- Normalization and geocoding of customer data, branches and competitors location;- Creation of spatial models for competitors and customers behavior prediction;- Target selection for territorial campaigns;- Optimization of branches network (new branches location, which branches to close);- Geomarketing studies for decision support. -
Researcher GeomarketingUniversidade Nova De Lisboa 2004 - 2007Lisbon Area, PortugalLead Investigator in e-GEO, Research Centre for Geography and Regional Planning, in the project "Geo-computation for Banking". The main scope was the creation of spatial models for analysis of branches and clients. -
TeacherUniversidade Técnica De Lisboa - Utl 2004 - 2005Teached "Geographic Information Systems" and "Geographic Information Fundamentals" modules in three graduate programs (Architecture, Architecture for Territorial and Urban Planning and Architecture for Urban Management). -
Geomarketing Senior ConsultantNovabase 2002 - 2004Worked in pre-sales and delivery of Location Intelligence/GIS projects for Novabase Business Intelligence.Developed GAP - a Geocoding solution specialized for portuguese addresses, and was responsible for geocoding contents for Sapo Mapas, the first geographic portal to operate in Portugal.Most relevant customers:- Banking: Santander Totta- Pharma: Roche- Telco: PT (currently MEO)
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Gis ConsultantMarktest 1997 - 2002Worked in the Geodemographic Department:- Building geodemographic studies and geomarketing analysis for customers from several industries;- Participated in the development of the first geographical micro-segmentation study in Portugal;- Created urban cartography for portuguese Census data; - Participated in the development of an addresses normalization and geocoding tool;- Created and integrated data in Sales Index, a geomarketing data analysis software.
Miguel Marques Skills
Miguel Marques Education Details
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Colégio Planalto
Frequently Asked Questions about Miguel Marques
What company does Miguel Marques work for?
Miguel Marques works for Mapidea
What is Miguel Marques's role at the current company?
Miguel Marques's current role is Geographer and CEO.
What is Miguel Marques's email address?
Miguel Marques's email address is mi****@****idea.co
What is Miguel Marques's direct phone number?
Miguel Marques's direct phone number is +3519657*****
What schools did Miguel Marques attend?
Miguel Marques attended Universidade Nova De Lisboa, Universidade Nova De Lisboa, Colégio Planalto.
What skills is Miguel Marques known for?
Miguel Marques has skills like Gis, Spatial Analysis, Geography, Business Intelligence, Spatial Databases, Geomarketing, Cartography, Arcgis, Mapinfo, Remote Sensing, Management, Web Mapping.
Who are Miguel Marques's colleagues?
Miguel Marques's colleagues are Rita Almeida, Cosme Benito, Carlos Correia, Ryan Simo.
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Miguel Marques
Ceo & Founder At Unlocking Tech 🌍 Nearshoring 💻 Software Development PartnerLisbon Metropolitan Area -
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